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  • savagearms.com

    Completely new compact rimfire action with rear locking lugs and cock-on-close bolt.

    . Same thread-in barrel headspacing system as our centerfire rifles.

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    THe fastest rimfire in the world.At 3,000-FPS, the new 17 Win Super Mag is the fastest, flattest-shooting rimfire

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    www.shootingindustry.com

    AUGUST 2013

    Dealers OnlyGiveaway pg. 29

    Scorching Sales Simmer Page 8

    Long GunsLong GunsLong Guns Creating Trends Inspiring Innovation

    Long GunsLong GunsLong GunsVersatile Versatile Versatile

    Bill Bill Bill Bill Bill Bill Bill Bill Bill CartCartCartCartCartCartCartCartCartererererererererer

    Sells HuntingSells HuntingSells Hunting

    FlashlightFlashlightFlashlightSalesSales

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  • Shooting Ranges Bullet Traps Target Systems Shoot Houses

    SavageRangeSystems.com

    Savage Range Systems

    ISO 9001:2008 Certified

    Someone has to lead

    Since its beginning 20 years ago, Savage Range Systems has revolutionized and led the shootingrange industry. From the moment it introduced the Deceleration Chamber, which decelerates a bulletrather than smashing it, it has led the field of shooting range manufacturers. The introduction of the wetSnail Trap sytem, which encapsulates lead particles in a biodegradable aqueous solution resulting in a virtually lead-free environment, again demonstrated Savage leading the way. The Savage Air Barrier System, for dry traps, creates an air barrier

    using positive pressure which keeps lead particles where they belong, inside the Deceleration Chamber providing a clean and safe environ-ment. Again, leadership.

    When it comes to target retrieval, Savage has led with the KMA Over-head Target Retrieval System. The KMA is the most advanced, user-friendly retrieval system ever made.Designed to provide the shooter with a controllable, smooth and easy retrieval system, KMA is a plug andplay modular system that accommodates any length of range! Target lighting rides with the carrier and illuminates the target at the programmed distance.

    Advanced design and revolutionary engineering. Thats the Savage way... thats leadership!

  • Shooting Ranges Bullet Traps Target Systems Shoot Houses

    SavageRangeSystems.com

    Savage Range Systems

    ISO 9001:2008 Certified

    Someone has to lead

    Since its beginning 20 years ago, Savage Range Systems has revolutionized and led the shootingrange industry. From the moment it introduced the Deceleration Chamber, which decelerates a bulletrather than smashing it, it has led the field of shooting range manufacturers. The introduction of the wetSnail Trap sytem, which encapsulates lead particles in a biodegradable aqueous solution resulting in a virtually lead-free environment, again demonstrated Savage leading the way. The Savage Air Barrier System, for dry traps, creates an air barrier

    using positive pressure which keeps lead particles where they belong, inside the Deceleration Chamber providing a clean and safe environ-ment. Again, leadership.

    When it comes to target retrieval, Savage has led with the KMA Over-head Target Retrieval System. The KMA is the most advanced, user-friendly retrieval system ever made.Designed to provide the shooter with a controllable, smooth and easy retrieval system, KMA is a plug andplay modular system that accommodates any length of range! Target lighting rides with the carrier and illuminates the target at the programmed distance.

    Advanced design and revolutionary engineering. Thats the Savage way... thats leadership!

  • Subscribe to SI DIGITAL4 AUGUST 2013 www.shootingindustry.com

    AUGUST 2013 VOLUME 58 NUMBER 08

    SHOOTING INDUSTRY (ISSN 0037-4148) is published monthly by Publishers Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128, and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December SHOT SHOW issue, $25). Change of address: Four weeks notice required on all changes. Send old address as well as new. POSTMASTER: Send address changes to: SHOOTING INDUSTRY 12345 World Trade Dr, San Diego, CA 92128. PRINTING SERVICES/PREPRESS: Democrat Printing Company. CONTRIBUTORS submitting manuscripts, photographs or drawings, do so at their own risk. Material cannot be returned unless accompanied by sufficient postage. PAYMENT will be made at rates current at time of publication and will cover reproduction in any or all of the editions of SHOOTING INDUSTRY. OPINIONS expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of the magazine or its staff. Copyright 2013 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any portion of this magazine without written permission is prohibited.

    8 Scorching Firearm Sales Cool 10 Daniel Defense Donates Home To Vet 11 NSSF Promotes S.A.F.E. Summer 13 Remington Expands Ammunition Plant 16 Sports Inc. Issues Additional Rebate 19 Taurus Joins HAVA Family Of Sponsors 20 Newsmakers

    Industry News

    6 Letters 48 New Products 52 Index Of Advertisers 52 Classifieds

    Departments

    36 Selling Hunting With Bill Carter Greg Staunton Lots To Learn From 50 Years Of Ol Bill Sez

    40 Brighter Flashlight Sales J.K. Autry Increased Quality Demands Greater Knowledge, Balanced Inventory

    44 Versatile Long Guns Carolee Anita Boyles MSRs Remain Hot, Creating Trends, Inspiring Innovation

    Features

    SI DIGITAL

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    Page 36

    Page 40

    WINWIN Dealers Only Giveaway! SCCY Handgun Package Page 29

    Page 44

    Page 28

    24 Personal Defense Market Massad Ayoob New Products, Intense Enthusiasm At NRA Show

    26 Outdoor Marketplace J.K. Autry Mountain Khakis Survey: Yes, Pants Are Versatile

    29 Dealers Only Giveaway: SCCY Handgun Package 30 Arms And The Woman Lisa Parsons-Wraith Compact Gun Safes Are Must-Haves For Lady Shooters

    34 Back Blast & Other Hot Gases Commander Gilmore So, How Bad Is The Economy?

    54 Industry Watch Russ Thurman First-Time Gun Buyers Are A Dynamic Force

    Columns

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    Increased Quality Demands Greater Knowledge, Balanced Inventor

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    Remington Expands Ammunition Plant

    SI DIGITAL

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    ime Gun Buyers Are A Dynamic Force

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    Index Of Advertisers

    SI DIGITAL

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    SINCE 1955 THE INDUSTRYS BUSINESS MAGAZINE

    DRIVING SALES!Latest Promotions, Rebates

  • www.shootingindustry.com AUGUST 2013 5

    FMG PUBLICATIONSshootingindustry.com

    Publisher & Editor: Russ Thurman Advertising: Delano Amaguin, 888.732.6461 email: [email protected]

    americancopmagazine.com Editor: Suzi Huntington Advertising: Phil Mendelson, 800.426.4470 email: [email protected]

    americanhandgunner.com Publisher & Editor: Roy Huntington Advertising: Steve Evatt, 800.533.7988 email: [email protected]

    gunsmagazine.com Editor: Jeff John Advertising: Jason Moreau, 866.903.1199 email: [email protected]

    fmgpublications.com Editor: Sammy Reese Advertising: Scott McGregor, 800.553.7780 email: [email protected]

    ONLINE ADVERTISING MANAGER: Tracy Moore,TEL: 888.651.7566, FAX: 858.605.0205, [email protected]

    CLASSIFIED ADVERTISING: Lori Robbins,TEL: 800.633.8001, FAX: 858.605.0247, [email protected]

    NATIONAL ADVERTISING: 12345 World Trade Dr., San Diego, CA 92128, TEL: 866.972.4545, FAX: 858.605.0211, [email protected]

    CUSTOMER SERVICEwww.shootingindustry.com

    SUBSCRIPTION SERVICES . . . . . . . . . . . . . . . 858.605.0254Express Service . . . . . . . www.shootingindustry.com and click contactsEDITORIAL . . . . . . . . . . . . . . . . . . . . . . . . . . . 888.315.3638email: . . . . . . . . . . . . . . . . . . . . . . . . . . . . [email protected] . . . . . . . . . . . . . . . . . . . . . . . . . 858.605.0210email: . . . . . . . . . . . . . . . . . . . . . . . [email protected] Counsel/Legal Affairs: . . . . . Steele N. Gillaspeyemail: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [email protected]

    PRODUCED IN THE U.S.A.

    SPECIALEDITIONS

    BOARD OF DIRECTORS Thomas von Rosen, CEO;Thomas Hollander, Randy Mold, Marjorie Young

    PUBLISHER & EDITOR Russ Thurman Managing Editor Jade Mold Art Director Chad Huber Advertising Sales Director Anita Carson Advertising Sales Assistant Dana Hatfield Production Manager Chad Huber Promotions Coordinator Elizabeth ONeill Website Manager Lorinda Massey Staff Photographer Joseph Novelozo

    CONTRIBUTING EDITORS J.K. Autry Carolee Anita Boyles Massad Ayoob Ray Oeltjen Shari LeGate Lisa Parsons-Wraith John Morrison

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    LettersLetters to the editor Email the [email protected] Biggest Challenge

    Our biggest challenge right now is ammo. No ammo means no guns or acces-sories going out the door.

    Im the only dealer in this county (Okan-ogan County, 5,200 square miles) with .22 LR ammo, so I limit purchases to 200 rounds a week. I dont see this letting up anytime soon, until Obama is out of office.

    This side of Washington state east of the Cascades is very conservative. Its those stinkin liberals on the westside that are trying to control you for your benefit. Weve been able to nullify any ac-tions taken in Olympia, but you have to stay informed. You snooze, you lose.

    Mike MurphyMurphys Outdoor Sporting GoodsTonasket, Wash.

    Noticeable Slowdown When you look at the May NICS back-

    ground check data, there is a real sense the ammo shortage has led to a notice-

    able slowdown in shooters and new buy-ers. Some dealers say spring is having an impact on consumerism, as the ads on TV, radio, etc. are all promoting as well. This new audience, that was the driving force in the buying over the last several months, is still passionate about the sport, but needs to be encouraged to reconnect.

    With a large inventory of guns still coming in, the demand for ammo is still the top story. The Oklahoma numbers are lower than neighboring states, and that is due to the storms that hit our area in May.

    Miles E. HallH&H Shooting Sports ComplexOklahoma City, Okla.

    False SecurityThe issue of Internet sales vs. the store-

    front dealer has not changed. Small shops, aided by strong demand for certain guns and most ammunition, are in a relatively good position now, but this is false security.

    Larger chains also benefit from this

    increase and show record earnings. These earnings are invested in new store loca-tions and stronger Internet presence. Thats not good for the small shop. At least these chains provide a valid service to the hunt-ing and outdoors market, plus they provide employment and pay taxes.

    Internet-only stores do little of the above, while avoiding local and state taxes as well. Once the demand for firearms and ammo slows down, and it will, small stor-eowners will once again have problems operating a profitable store.

    As long as storeowners continue to buy from manufacturers that sell to Internet-only establishments, they are contributing to their own demise. This group should lobby that Internet sales are subjected to the same taxes as brick and mortar sales, and that firearm and ammo sales are only allowed from licensed dealers with a brick and mortar presence.

    Reinhard Seipp, General ManagerMeopta U.S.A Inc. 9

    The Legend Continues.

    Visit your dealer or go to www.coltsmfg.com MADE IN THE USA

    ACCURATE.UNMISTAKABLE.

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    The New Gold Cup National Match.Like the original, this definitive competition pistol is

    f lawless in execution and performance. Consistent accuracy

    and a smooth trigger are hallmarks of this new classic.

    national match barrel / wide match trigger / Bomar style adjustable rear sight

    The Legend Continues.The Legend Continues.

    ACCURATE.UNMISTAKABLE.

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    f lawless in execution and performance. Consistent accuracyand performance. Consistent accuracyand

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    national match barrel / wide match trigger / Bomar style adjustable rear sight

  • The Legend Continues.

    Visit your dealer or go to www.coltsmfg.com MADE IN THE USA

    ACCURATE.UNMISTAKABLE.

    CLASSIC.

    The New Gold Cup National Match.Like the original, this definitive competition pistol is

    f lawless in execution and performance. Consistent accuracy

    and a smooth trigger are hallmarks of this new classic.

    national match barrel / wide match trigger / Bomar style adjustable rear sight

    The Legend Continues.The Legend Continues.

    ACCURATE.UNMISTAKABLE.

    The Legend Continues.

    CLASSIC.

    The New Gold Cup National Match.Like the original, this definitive competition pistol is

    f lawless in execution and performance. Consistent accuracyand performance. Consistent accuracyand

    and a smooth trigger are hallmarks of this new classic.

    national match barrel / wide match trigger / Bomar style adjustable rear sight

  • Subscribe to SI DIGITAL8 AUGUST 2013 www.shootingindustry.com

    By Russ Thurman

    The white-hot firearm sales that hit a historically high mark in December 2012 appear to be cooling. In June, NICS conducted 872,025

    (NSSF-adjusted) background checks, a modest 3 percent increase over June 2012. That is the smallest percentage of year-to-year increase in background checks since June 2010. Yet, the June number still marks the 37th straight month of increased NICS (NSSF-adjusted) back-ground checks.

    In December, following the tragic Connecticut school shooting and threats of presidential-driven gun control, con-sumers inundated gun stores. They pur-chased huge numbers of firearms. NICS conducted a record-setting 2,237,731 (NSSF-adjusted) background checks in December 2012, a staggering 59 percent increase over the previous high month of December 2011.

    Consumers continued what seemed

    to be an insatiable need to buy firearms, with sales hitting record levels for January through June of this year. Even the mod-est 3 percent increase in June set a NICS (NSSF-adjusted) historically high mark for that month. In 13 of 20 months, begin-ning in November 2011, NICS conducted more than 1,000,000 background checks.

    The slowdown in sales is a result of the normal summer slump (calling nearly 900,000 background checks a slump seems odd) and a significant reduction of headline-screaming cries for gun control. There are major anti-gun battles ongoing, with many more likely to come; however, consumers are not being bombarded daily with the threat of gun bans and other re-strictions. In addition, its likely consumer firearm purchases have reached the satura-tion point of a new normal.

    The slowdown has caught very few in the industry off-guard, as many knew the level of consumer buying was not sustain-able. Dealers have reported a leveling of

    firearms sales since mid-May. Ammuni-tion continues to be a major concern for dealers, although inventory is improving slightly.

    Looking beyond summer, dealers are concerned about the availability of enough ammunition to meet the needs of hunters during the crucial fall and holiday buying season. Moreover, with the huge number of firearms sold since December 2012, there is uncertainty as to whether consumer buying will reach the normal levels recorded in October and November of last year.

    The modest availability of ammunition has impacted range operators significant-ly. It also has reduced the interest level of some consumers, especially those new to the shooting sports. Ammunition manu-facturers report ongoing around-the-clock production, with numerous companies an-nouncing major expansions.

    To review the latest NSSF-adjusted NICS data, visit www.nssf.org/research.

    Scorching Firearm Sales Cool

    Industrynews Compact Gun Safes Are Must-Haves pg. 30

    U.S. Customs Seize Counterfeit BLACKHAWK! Products

    U.S. Customs and Border Protection recently seized two ship-ments of counterfeit BLACKHAWK! products, including SERPA holsters, at the Port of Miami. BLACKHAWK! and CBP officials collaborated in the operation.

    We would like to extend our thanks to the U.S. Customs and Border Protection and, in particular, the vigilant officials at the Miami Seaport, said Chuck Buis, BLACKHAWK! brand direc-tor. We work hard to ensure our customers arent exposed to imitation BLACKHAWK! products.

    Buis pointed out that counterfeit products create confusion in the marketplace. In addition, original products produce American jobs and provide the quality expected of brand-name products.

    Imitation products can present a very real danger to those who depend upon those products to ensure their safety, Buis said. We will continue to work with the authorities to prevent the infringement of our brand name, the counterfeiting of our prod-ucts and to protect our reputation as the manufacturer of the best tactical and duty gear on the market.

    For more information, visit www.blackhawk.com

    NSSF ADJUSTED: NICS Background Checks January 2010 June 2013

    Year Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec. Totals

    2010 715,309 848,036 861,408 731,955 625,763 602,908 628,125 718,971 770,310 854,563 945,463 1,133,371 9,436,182

    2011 784,856 963,746 990,840 843,484 696,947 679,840 680,258 815,858 878,345 945,088 1,101,076 1,410,937 10,791,275

    2012 920,840 1,266,344 1,189,344 931,660 840,412 846,437 853,355 1,042,924 1,007,259 1,118,994 1,525,177 2,237,731 13,780,2832013 1,790,154 1,634,309 1,501,730 1,185,231 974,457 872,025 7,957,906

    NSSF removes NICS purpose codes used by several states for CCW application checks and other purposes. The removal of this data provides a more accurate report of background checks conducted for the purchase of firearms. Visit www.nssf.org/research.

    Subscribe to SI Digital. Its Free!

    www.shootingindustry.com.

    S U P E R S L A M 3 - 1 5 x 4 2 m m

    Super Slam scopes are engineered with all the latest technological advances of modern high-performance optics to set them apart from the pack: Etched-glass EBX reticle; Reset-to-zero, pull-up turrets; Side focus parallax adjustment; and the list goes on and on. If youre serious about selling high performance optics, this line of premier riflescopes is specifically built for you. Welcome to the latest evolution of optics.

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  • Scorching Firearm Sales Cool

    S U P E R S L A M 3 - 1 5 x 4 2 m m

    Super Slam scopes are engineered with all the latest technological advances of modern high-performance optics to set them apart from the pack: Etched-glass EBX reticle; Reset-to-zero, pull-up turrets; Side focus parallax adjustment; and the list goes on and on. If youre serious about selling high performance optics, this line of premier riflescopes is specifically built for you. Welcome to the latest evolution of optics.

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  • Subscribe to SI DIGITAL10 AUGUST 2013 www.shootingindustry.com

    newsIndustry

    Army Sgt. First Class Jonathan David Langford and his family celebrate receiving a mortgage-free home from Daniel Defense.

    Daniel Defense presented a combat veteran, and his family, a mortgage-free home during this years NRA Annual Meet-ings & Exhibits.

    Through the Military Warriors Support Foundation, Dan-iel Defense learned of a soldier who was awarded three Purple Hearts. Army Sgt. First Class Jonathan David Langford sustained multiple injuries during two deployments, including a blast con-cussion, broken ribs, shrapnel and a traumatic brain injury.

    The company surprised the wounded soldier and his family at the Daniel De-fense NRA exhibit booth, by announc-ing the gift immediately following a rifle giveaway. Langford, with his family pres-ent, had been invited to draw that winning name. As attendees were asked to remain for a special announcement, Langford and his wife were told they were the recipi-ents of a home located in the Florida town where they planned to settle after Lang-ford leaves the Army.

    I am amazed by the bravery these sol-diers demonstrate in the field. We cant thank them enough for their sacrifice, said Marty Daniel, Daniel Defense presi-dent and CEO.

    The Military Warrior Support Founda-

    tion is dedicated providing hope for warriors and their families.By partnering with great, patriotic companies like Daniel De-

    fense, we are able to put these heroes in a mortgage-free home and help them transition to a successful civilian life, said Josh Kinser of the Military Warrior Support Foundation.

    For more information about Daniel Defense, visit www.dan-ieldefense.com. For more about the Military Warriors Support Foundation, visit www.militarywarriors.org.

    Daniel Defense Donates Home To Vet

  • www.shootingindustry.com AUGUST 2013 11

    NSSF Promotes S.A.F.E. Summer

    NSSF has launched its S.A.F.E. Sum-mer effort, part of Project ChildSafe, to focus attention on the importance of safe firearm storage, particularly while children are home from school and are more likely to be unattended.

    Our primary message is that if you own a firearm, respect it and secure it, said Steve Sanetti, NSSF president and CEO. Proper storage is the number one way to help prevent firearm accidents in the home; it has an instant effect in making homes and communities safer, and saves lives. If you cant or wont accept that re-sponsibility, we strongly urge you not to own a firearm.

    As part of the campaign, NSSF has pledged an additional $1 million to provide 500,000 free firearm safety kits to firearms owners throughout the U.S. The kits in-clude educational materials and a gunlock.

    The S.A.F.E. acronym stands for: Se-cure firearms when not in use; be Aware of those around you who should not have un-authorized access to guns; Focus on your responsibility as a firearm owner and Edu-

    cate yourself and others about safe firearm handling and storage.

    The NSSF will continue working in partnership with local law enforcement agencies throughout the nation to distrib-ute the kits. New educational resources and materials, including an infographic designed to help firearm owners choose a safe storage option based on their life-style and needs, is available on the updated Project ChildSafe website: www.project-childsafe.org.

    NSSF launched Project ChildSafe in 1998 (prior to 2003 the program was called Project HomeSafe). The program has pro-vided more than 36 million free firearm safety kits to gun owners in all 50 states and five U.S. territories.

    Project ChildSafe was originally sup-ported by federal grants from the U.S. De-partment of Justice; since 2008, when this funding was cut, the firearms industry has solely funded the Project ChildSafe pro-gram through the members of NSSF.

    For more information, visit www.nssf.org.

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    newsIndustry

    So comfortable youll forget itS there.Get comfortable with Nate Squareds Professional Series Holsters n82tactical.com

    Court DismissesAmmunition Lawsuit

    The U.S. District Court for the District of Columbia has dismissed a law-suit brought by the Center for Biological Diversity (CBD) and six other anti-gun groups, demanding the Environmental Protection Agency (EPA) ban traditional ammunition containing lead components.

    The NSSF filed a motion to dismiss the lawsuit last August. The court agreed with NSSF that EPA does not have the au-thority to regulate traditional ammunition under the Toxic Substances Control Act. The EPA had previously denied attempts by CBD to have the agency ban traditional ammunition, and the court had dismissed an earlier case brought by CBD seeking the same relief.

    According to the NSSF, traditional am-munition represents 95 percent of the U.S. market and is the staple ammunition for target shooters, hunters and law enforce-ment, with more than 10 billion rounds sold annually.

    We are gratified that the court has found this second frivolous lawsuit, which is essentially the same as the one dismissed last year, was equally without merit, said Lawrence G. Keane, NSSF senior vice president and general counsel.

    Keane pointed out that tens of thou-sands of U.S. jobs are dependent on tra-ditional ammunition manufacturing, and wildlife conservation is funded in part by the 11 percent excise tax on ammunition sales.

    In addition to the NSSF, the NRA, Sa-fari Club International and Association of Battery Recyclers intervened in the case.

    For more information, visit www.nssf.org/factsheets.

    Zoli North America Announces Joint Venture

    Zoli North America has announced the formation of a new joint venture partnership with Norbert Haussmann, former president of Blaser USA. Zoli North America is the distribution, sales and marketing arm of Z Gun-branded sporting and game shotguns produced by Antonio Zoli of Gardone, Italy.

    The new venture, Zoli International, will be headed by Hauss-mann and headquartered in a new facility near San Antonio. Haussmann will direct all business activities related to import, distribution, sales and service for all Zoli firearms.

    This new partnership is built on a foundation of nearly eight years of Zoli brand development in the U.S. market. Norbert Haussmans manage-ment will assure the Zoli brand contin-ues to enjoy the growth and success our fine firearms deserve, said Stephen Lamboy, general manager.

    For more information about Zoli North America, visit www.zoli.it.

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    Sportsmans Warehouse Adds Northwest Outlets

    Sportsmans Warehouse has acquired 10 additional storefronts in Oregon, Washington and Montana. The stores, ac-quired from Canadian cooperative United Farmers of Alberta and temporarily closed on March 11 for remodeling and restock-ing, have now reopened as Sportsmans Warehouse stores.

    We are very pleased to increase our presence in the Pacific Northwest market in such a significant manner, said John Schaefer, Sportsmans Warehouse CEO. This acquisition is in line with our busi-ness plan, promoting stable growth that will benefit our company, our vendors and, most importantly, our loyal customers.

    For more information, visit www.sportsmanswarehouse.com.

    Remington Expands Ammunition Plant In Lonoke, Ark.

    Remington Arms Co. LLC announced an expansion of the Remington Am-munition Plant in Lonoke, Ark. The $32 million expansion, which includes the construction of a new building, is project-ed to be completed and operational by the second quarter of 2014.

    We are proud to provide job growth within communities that have supported us for so many years, while meeting the increasing global demand for superior am-munition products. This expansion rein-forces our commitment to deliver the finest quality products for our customers, said Jim Grahlmann, Lonoke plant manager.

    The Remington Ammunition Plant was established in 1969.

    We continue to invest in all of our manufacturing operations, because we are committed to ensuring quality, increasing product availability and improving on-time delivery. This significant investment in Lonoke is a testament to that commit-ment, said Kevin Miniard, COO of Rem-ington.

    For more information, visit www.rem-ington.com.

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    newsIndustryNSSF Sponsors Hunting And Fishing Day

    This years National Hunting and Fishing Day (NHFD) will be held on Sept. 28, and the NSSF is again one of its major sponsors. Legendary bass-angler, TV host and conservationist Bill Dance is representing sportsmen around the nation as the NHFD 2013 honorary chairman.

    I grew up in a small Tennessee town learning all about the outdoors. Valuable lessons learned while spending time on the water and in the woods with my granddaddy and dad shaped the core beliefs I still hold true to this day. I want my great-great-grandkids to enjoy the type of experiences I had when I was a little one, Dance said.

    Dance is one of Americas 34 million hunters and anglers. To-gether their licenses, permits and special taxes contribute more than $4.7 million each day for wildlife, fish and habitat programs.

    The National Shoot-ing Sports Foundation gets it, said Misty Mitch-ell, director of conserva-tion programs at Won-ders of Wildlife, home to NFHD. Every year they are the first to step up and voice their support for NHFD.

    Additional sponsors of NHFD 2013 include Ducks Unlimited, GunBroker.com, North American Fishing Club, North American Hunting Club, Realtree, Smith & Wesson and Yamaha.

    Companies and organizations wishing to support NHFD may contact Misty Mitchell at [email protected]. Visit www.nhfday.org and www.nssf.org for more information.

    Kahr Provides Support With Donations

    Kahr Firearms Group has made donations to three organiza-tions in an effort to address the many political challenges the firearm industry has been dealt the past few months, ac-cording to a company news release. Kahr is supporting the NRA Firearms Civil Rights Defense Fund (CRDF), the NRA Freedom Action Foundation and the NSSF PAC.

    Our CEO and founder, Justin Moon, feels strongly that edu-cating society and voters regarding the history and background of the Second Amendment is crucial to the survival of our nation

    as a constitutional republic. Current events, which brought on the onset of many restrictive new gun laws, do not provide a safer society, but rather they only infringe on the rights of responsible gun owners and violate the principles established by our found-ing fathers. The NRA and the NSSF are leading the charge in this fight for our freedoms, and Kahr Firearms Group is honored to be able to support them, said Frank Harris, Kahr Firearms Group vice president of sales and marketing.

    For more information, visit www.kahr.com.

  • www.shootingindustry.com AUGUST 2013 15

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    Glock Presents Annual Donations

    Glock, Inc. has donated $115,000 to the NRA and several of its organiza-tions, along with $100,000 to the Special Operations Warrior Foundation.

    The company presented its NRA dona-tions during the NRA Annual Meeting & Exhibits in May. Glock donated $50,000 to the NRA, making it the fourth consecu-tive year the company has given NRA that amount. The company also donated $50,000 for the fifth consecutive year to the NRA Wittington Center, an education-al and recreational shooting and camping facility.

    Additionally, Glock donated $15,000 to the NRA Wittington Center Adven-ture Camp, renewing a gift the company had made to the camp for 10 consecutive years. Glock also donated 30 pistols to the NRA Law Enforcement Division (LED) for the sixth consecutive year.

    The NRA and its related organizations continue to uphold the values of firearm education and safety. We at Glock, Inc. are delighted to contribute to the ongoing efforts of the NRA, to defend our Second Amendment right and to support the fire-arm industry, said Josh Dorsey, Glock Inc. vice president.

    Glock presented its $100,000 gift to the Special Operations Warrior Founda-tion during the 2013 Special Operations Forces Industry Conference held in Tam-pa, Fla., in May.

    We are tremendously grateful for the sacrifice and dedication of the armed forc-es, and relish the opportunity to contribute to honoring the men and women on the front lines, Dorsey said.

    Visit www.teamglock.com.

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    Sports Inc. Issues Additional Rebate

    The Sports Inc. board of directors approved an additional $672,000 in payments to its membership, via a patronage rebate for the fiscal year 2012. This brings the total payments made to Sports Inc. members in 2012 in the form of rebates, show incentives and deferred stock to just under $29 million, an increase of $7 million over 2011. Members also receive other advantages, such as discounts, terms and special buys.

    The patronage rebate portion of what we paid our members is something that has only happened three times in our history, said Todd Adams, Sports Inc. CEO. It was a nice surprise for our members to find out that we outperformed our budget. One of our

    primary objectives is to return as much of our earnings to our membership as possible.

    Sports Inc. is a 100 percent member-owned group, with each member owning an equal share of common stock in the company. All current members received a portion of the $672,000 Patron-age Rebate in April, Adams said.

    For more information, visit www.sportsinc.com.

    Smith & Wesson Supports Local Groups

    Smith & Wesson Corp. raised $35,000 for two local Massa-chusetts organizations through its annual Big Game Dinner earlier this year. The Pioneer Valley USO received $25,000, and $10,000 went to the Chicopee Comprehensive High School vo-cational scholarship fund.

    More than 470 guests attended the banquet, which featured a wide array of wild game appetizers and entrees. In addition to at-tendee ticket sales, Smith & Wesson raised funds through the sale of raffle tickets for various donated hunting and fishing items.

    Smith & Wesson received support for this years banquet from 66 volunteers, who logged over 600 hours during three

    days of preparation. Thanks to their efforts, contributions from local vendors, and

    the many hunters and sportsmen who provided game donations, we were able to donate needed funds for two important local or-ganizations. On behalf of Smith & Wesson, I would like to thank everyone who participated in this years game dinner, and we look forward to continuing the tradition next year, said James Debney, S&W president and CEO.

    Those interested in supporting next years dinner may contact Elaine Stellato, S&W employee/community relations manager, at (413) 747-3371, email: [email protected].

  • www.shootingindustry.com AUGUST 2013 17

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    MidwayUSA Foundation Receives Donation

    The MidwayUSA Foundation and Scholastic Shooting Trust has re-ceived a $680,000 donation from Pheas-ants Forever/Quail Forever. The gift pro-vides $5,000 to the endowment account of each of the 136 youth shooting teams that attended the 2013 Pheasant Fest.

    Pheasants Forever/Quail Forever has generously partnered with our foundation as longtime participants in our Adopt-A-Team program, said Dick Leeper, Mid-wayUSA Foundation executive director.

    For more information about The MidwayUSA Foundation and Scholas-tic Shooting Trust, visit www.midway-usafoundation.org. For more information about Pheasants Forever/Quail Forever, visit www.pheasantsforever.com.

    FNH USA Introduces Contingency Program

    FNH USA LLC introduces the FNH USA Contingency Program to support shooters in the various shooting sports disciplines, including 3-gun, USPSA, long-range precision and practical shot-gun matches.

    The 2013 FNH USA Contingency Pro-gram will allow shooting sports enthusi-asts competing in approved matches the opportunity to earn reward credits toward the purchase of any new FN firearm or ac-cessory at retail value.

    The goal of our contingency program is to expand support of the shooting sports to the individual competitor level. This program is a wonderful outlet to get FN firearm owners involved in the shooting sports and to support those who may al-ready be competing, said Ken Pfau, se-nior vice president of commercial sales.

    Participation is open to all shoot-ers competing with production FN fire-arms and wearing the 2013 Contingency Program jersey. Reward credits will be awarded to shooters placing in the top of their division among other FNH USA Contingency Program members.

    To learn more about the program, or to register for approved matches, visit www.fnhusa.com/contingency or contact the program coordinator by email: [email protected].

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    NASGW Supports Project ChildSafe, HAVA Programs

    The National Association of Sport-ing Goods Wholesalers (NASGW) recently donated $30,000 to the NSSF in support of its Project ChildSafe firearms safety education program.

    It is NASGWs privilege to join other industry partners in helping NSSF sup-port this very important initiative, said Kent Williams, NASGW chairman. We encourage all of our members to become involved as well. NSSF has taken a critical role in providing this valuable information and tools to educate youth in the proper safety and use of firearms.

    Project ChildSafe reminds gun owners to safely handle and securely store their firearms in order to make certain that they are not casually accessible to any unau-thorized person including: children, at-risk individuals and persons legally pro-hibited from possessing a firearm.

    Additionally, NASGW has donated $20,000 to Honored American Veterans Afield (HAVA), joining with other shoot-ing sports companies and organizations that support disabled veterans and injured active-duty military in recovering their confidence through active participation in outdoor sports.

    We are so indebted to these brave men and women, and feel honored to assist in this truly worthwhile cause. HAVA has taken a lead role in helping disabled veter-ans, and we are proud to add our support, Williams said.

    For more information, visit www.nasgw.org, www.projectchildsafe.org and www.honoredveterans.org.

    Ellett Brothers Opens Dallas Office

    Ellett Brothers opened a sales office in Dallas, Texas, in May. Karmon Kerr, newly-appointed regional sales manager, will lead a 10-person staff, consisting of shooting and marine sales associates

    Were anticipating great things from our new Dallas office due to our top-notch, Texas-raised sales force; the support from the Ellett Brothers leadership team will provide the essential training to drive success, said Chuck Walker, United Sporting

    Companies (USC) chief sales and marketing officer. USC has two subsidiaries, Ellett Brothers and Jerrys Sport

    Center, with facilities in Connecticut, Kansas, Nevada, Ohio, Pennsylvania and South Carolina. USC serves over 30,000 in-dependent retail customers and maintains a product selection of more than 85,000 SKUs.

    For more information, visit www.ellettbrothers.com and www.jerryssportscenter.com.

  • www.shootingindustry.com AUGUST 2013 19

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    Taurus Joins HAVA Family Of Sponsors

    Honored American Veterans Afield (HAVA) announces the addition of Taurus USA to its growing list of sponsors. Taurus is the eighth firearms manufactur-er to join HAVA as a sustaining sponsor. These manufacturers join many other ma-jor industry companies in recognizing the nations wounded warriors contribution, and the industrys commitment to support these men and women.

    It is Taurus privilege to join our in-dustry brethren in helping HAVA support these Americans who have sacrificed so much protecting all of our freedoms, said Mark Kresser, Taurus USA CEO. We are so indebted to these heroes, and cant wait to serve their needs through HAVA finan-cially, and with considerable time and re-sources. HAVA has become the voice of our industry in helping disabled veterans, and we are proud to add our support.

    Adding a major firearm company like Taurus to our sponsorship program is a big plus for HAVA, as their consider-able resources and passion for the cause will open new paths for us to serve the truly deserving, said Tom Taylor, HAVA chairman. In an age when our industry is being tremendously challenged, its a pleasure for the HAVA team to welcome companies, like Taurus, who still take the time to support those who have supported America so nobly.

    For more information, visit www.hon-oredveterans.org

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    NewsmakersIndustrynewsmakersLegacy SportsSelects President, Sales Manager

    Gene Lumsden, CEO of Legacy Sports, has appointed Andy McCormick as the companys new president.

    Lumsden previously served as both CEO and president. He continues as the companys CEO, and will work primarily on strategic initiatives, potential acquisi-tions, vendor/customer and banking rela-tionships.

    McCormick will manage the com-panys day-to-day operations and will be responsible for planning and implement-ing its growth strategy. He has been with Legacy for nine years, and most recently was vice president of sales and marketing.

    McCormick formerly worked at Turn-ers Outdoorsman, a 15-store retail chain in Southern California, and also served as an outdoor guide in Alaska.

    Given Andys experience and energy, the entire Legacy team looks forward to continued growth and success in the years ahead, said Lumsden.

    Additionally, Brett Kennon has been promoted to national sales manager at Legacy Sports. He is responsible for 50 sales reps, and will provide training and support for dealers across the country. Most recently, he was the companys re-gional manager for the East Coast.

    Gray Loon Marketing Group Adds Project Manager

    Gray Loon Marketing Group has hired Tara Stanley as project manager. She is responsible for project supervision and client service for the agencys outdoor ac-counts.

    Prior to joining Gray Loon, Stanley was the marketing and design manager for Venuworks. She also has held sales and marketing posts with the NBAs Or-lando Magic.

    Stanley has a bachelors degree in mar-keting from Florida State University, Tal-lahassee, Fla.

    Carl Zeiss Sports Optics Announces Top Sales Rep

    Carl Zeiss Sports Optics has named Kevin Barry of To-tal Sales and Mar-keting LLC as its Sales Representative of the Year. Barton Dobbs, Zeiss West-ern regional sales manager, presented the award during the companys annual sales meeting. Barry is responsible for select retailers, dealers and distributors on the West Coast.

    Kevin supports his dealer network with a variety of innovative sales pro-grams and some of the best customer ser-vice in our industry, said Mike Jensen, president of Carl Zeiss Sports Optics.

    Benelli USA, Federal PremiumRemember Tom Knapp

    Benelli USA, Fed-eral Premium Ammu-nition and Champion Traps and Targets join the rest of the outdoor industry in mourn-ing the loss of Tom Knapp. The world famous exhibition shooter dazzled audi-ences with live shows in countries all over the globe. Knapp passed away April 26 at the age of 62.

    We consider ourselves really fortu-nate for having had Toms shooting abili-ties, experience and extraordinary talent representing Benelli. His performances showcased our shotguns in exciting ways that proved they could handle any ex-treme shooting challenge that Tom put them through, said Steve Otway, former Benelli USA general manager.

    Toms uncanny shooting ability and stage presence were obvious to all who saw him perform. Our hearts go out to his wife, Colleen, and the rest of their fam-ily. Tom was an exceptional steward of the shooting sports and an amazing per-former. We will all miss him dearly, said Kyle Tengwall, Federal Premium vice president.

    Otis TechnologyAppoints Sales Manager

    Otis Technology has promoted Frank Devlin from commercial sales channel manager to national sales manager. He will oversee all chain and independent re-tail accounts, buy groups and distributors in the U.S. and Canada.

    Devlin joined Otis in February 2011, bringing with him over 20 years of sport-ing goods and consumer product sales ex-perience.

    ArmaLiteNames VP

    ArmaLite has named Greg Adamson as vice president of sales and marketing. Ad-amson has worked with the company as a consultant for the past two years and is a retired captain from the Bettendorf, Iowa Police Department. He is also a veteran of the United States Army, retiring as a lieu-tenant colonel in the military police.

    SteinerAssembles Marketing Team

    Steiner announces the creation of a new sales and marketing team. Ross Gilsrud is the channel manager for Hunting & Shoot-ing. He is responsible for managing sales to independent dealers across the U.S. He most recently was with Yakima Products.

    Michael Miller is the channel manager for Specialty Retail. He is responsible for sales to electronic, photo and online retail-ers. With over 30 years of experience, he recently owned an independent rep group.

    Chris Aruta is the channel manager for Marine, and will manage sales in both fresh and saltwater markets. He previous-ly was an independent sales representative for Great Lakes Marine Marketing.

    Matthew Joyner is the director of busi-ness development for Government/LE. In addition, he will be involved in generating new business through government tenders and contracts. He has over 10 years of experience in sales and business develop-ment.

    Current Steiner sales manager Martin Noller has been promoted to Steiner chan-nel manager. Dennis Phillips, who previ-ously handled marketing for both Burris and Steiner, will focus on Steiner, with re-sponsibility for all advertising, collateral development, trade promotions, public re-lations, social media and web marketing.

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    newsmakersIndustryAmerican Custom Gunmakers Guild Honors Frank Brownell

    The American Custom Gunmakers Guild (ACGG) recently recognized Frank Brownell, Brownells chairman, with an Honorary Life Membership in the guild for his dedication and support of custom gunmakers. Brownell is the first and only non-craftsman to receive the award.Franks support for the custom gun-maker, the trade and the ACGG has been

    unwavering for years, said the president of the ACGG, Michael Ullman. He isnt just concerned about giving his time to the gunmakers who have already made a name for themselves, but hes known for freely giving of his time to help out the aspiring gunmaker.

    CanCookerAppoints VP

    CanCooker announces the appoint-

    ment of David Langston as the new vice president of sales and marketing. Langs-ton will direct and manage all sales and marketing strategies, functions, policies, objectives and initiatives.

    Langston most recently was the di-rector of sales and marketing at Hunter Safety System. Prior to that, he was the director of sales and marketing for Muzzy Products Corp.

    We fully expect that his unique skill set and thorough understanding of the market will enable CanCooker to excel in delivering the best outdoor cooking products and total satisfaction to our cus-tomers at both the business and consumer levels, said Seth McGinn, CanCooker president.

    ViridianIntroduces Director

    Joe Houser is Viridians new sales and marketing direc-tor. Houser is respon-sible for all sales and marketing, including managing sales chan-nels, developing and executing market-ing and advertising strategies and work-ing closely with Viridians research and development department on new products.

    Houser brings almost 20 years of sales and marketing experience to Viridian. Most recently, he was sales manager for Shooting Sports Retailer magazine with Grand View Media Group.

    Houser is an active USPSA/IDPA/3-gun competitive shooter, NRA Certified Instructor and defensive pistol instructor. Houser holds a bachelors degree in or-ganizational management and communi-cation from Concordia University in St. Paul, Minn.

    Range Systems Hires Brand Manager

    Range Systems has hired Brad Ross as its new brand manager. In his new role, Ross will focus on restructuring the com-panys e-commerce platform to create a user-friendly system. He will also work with the R&D department in the develop-ment of new and improved products that will address the needs of customers.

    Brads extensive experience in the supply/consumable goods market makes him a strong fit for our team, said Char-lie Baker, Range Systems president and CEO. 9

    J. Houser

    Continued from page 20

  • IS BACK

    THE RUGER

    While our industry is seeing a boom in sales and firearms interest, we believe that it is extremely important to continue to reward those who are doing all of the hard work at the retail counter you and your sales professionals. This years program will ensure that those working hardest to sell new Ruger firearms from August 1, 2013 through October 31, 2013 receive a potential extra benefit for their work.

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  • Subscribe to SI DIGITAL24 AUGUST 2013 www.shootingindustry.com

    DefenseThe NRA annual gathering is seen as a national meeting by most of its members, but industry people often refer it to as the NRA Show. The events acres of display tables make it the second largest gun show in America. The biggest, of course, is the SHOT Show, where the focus is on members of the industry.

    This April, more than 86,000 everyday gun buyers attended the NRA Show; an important reason for the large turnout was the chance to see all the guns and related products on display.

    A record turnout it was: roughly 12,000 more than the previ-ous largest NRA bash in the organizations 142 years. As always, the show is a great test lab for what buyers are looking for and what they hope to actually purchase.

    At this writing, guns are starting to come through the pipeline again, though most manufacturers are still hugely backordered. Ammunition, on the other hand, is disappearing from dealers shelves almost as soon as it arrives. Thats not just a local per-spective, either. The NRA Annual Meeting was the final week of a five-week coast-to-coast tour I conducted that resulted in the same conclusion: The ammo shortage is severe everywhere.

    New Defense GunsThe SHOT Show, of course, is the hot spot for each years new

    gun introductions. That said, the NRA conclave is a handy mid-year point for introducing firearms. There were definitely some potential best sellers debuting in Houston, Texas this year.

    From Beretta comes the ultra-thin Pico. A micro .380, the Pico is designed to compete with the wildly popular Ruger LCP and Kel-Tec P3AT. The sights are unusually good for this type of pistol. With a slide that locks open on the last shot, a manage-able slide-lock/slide-release lever and a low-profile Walther-style

    magazine release, the Pico is readily convert-ible from .380 to .32 ACP. The latter feature

    may appeal to those who are especially recoil sensitive, while the interchangeable calibers

    will resonate with folks who found .380 ammo unobtainable dur-ing the ammo shortage, but could occasionally spot a box of .32 ACP on otherwise bare shelves. Price point is around $400, and I look for it to be a strong seller.

    Many of your customers are clamoring for the cool, radical, little Kel-Tec KSG shotgun regardless of how nearly impos-sible they are to get in stock. For those who arent willing to wait for the KSG, consider the very similar UTS-15 from Turkey (www.utas-usa.com). This 12-gauge is going to get a lot of at-tention, if the crowds stacked around it at the NRA show were any indication. It sports a smooth pump action, a grip and safety lever that owners of modern sporting rifles will be right at home with, as well as dual seven-round magazine tubes, having a total unloaded weight of 6.9 pounds.

    New Products, Intense Enthusiasm At NRA Show

    Massad AyoobMarketPersonal Defense

    That five-week tour I mentioned encompassed a week at the International Law Enforcement Educators and Trainers semi-nar, where it became clear cops are just as desperate for ammu-nition as you and your customers. This has required cops to cut back severely in live-fire training. Dry-fire is all well and good, but it doesnt give you the greatest am I hitting the target? feed-

    back. The current situation is a natural for non-ballistic shooting.At the NRA event and law enforcement seminar, iSniper Inc.

    presented the iMarksman Virtual Target System, which connects to your customers personal computer and almost any training gun that emits a laser beam when the trigger is pressed.

    Such training guns include the dedicated laser SIRT pistol and the SIRT bolt for AR15-type rifles (www.nextleveltraining.com). LaserLyte (www.laserlyte.com) offers laser cartridges for use with firearms. They include the recently introduced LTS Trigger Tyme dedicated laser training pistol, plus, LaserLyte has interac-tive targets designed exclusively to work with their products. Ive had good luck in testing with these items.

    Getting back to the iMarksman system, new software allows it to go beyond simple electronic bullseye shooting. No, its not a FATS machine or a MILO range like they have at the police academy (which almost create a virtual-reality gunfight). How-ever, iMarksman doesnt cost tens of thousands of dollars, either. Www.imarksman.com is your source for more info.

    Shooting Without Ammunition

    Andrey Safanyuk, iSniper Inc. president, uses a modified S&W M&P to demonstrate his companys iMarksman product.

    Berettas latest handgun, the Pico

    .380 ACP, can be modified to .32 ACP with a simple

    barrel replacement.

  • www.shootingindustry.com AUGUST 2013 25

    MarketPersonal Defense

    Gun-Related Products

    Gun cases that dont look like gun cases can deflect unwanted interest in the firearms your customer routinely transports. BLACKHAWK!, a company always looking for new dealers, now of-fers a neat line of non-traditional gun cases in their recently-added Diversion line.

    At the NRA show, BLACKHAWK!s Chuck Buis showed me backpacks de-signed to transport folding-stock modern sporting rifles. The Diversion line looks like yuppie-wear instead of gun stuff. Yes, I know, some of your customers would rather be seen as gun guys than yuppies. Still, theres a huge market for low-profile stuff that doesnt flag the gun owner as a target for theft. BLACK-HAWK! even offers a gym bag that can carry multiple M4-size carbines. Check them all out at www.blackhawk.com.

    All those customers who crowded the NRA exhibit hall in Houston are just like your customers. People want to spend time with the things theyre enthusiastic about, so its perfectly logical that gun enthusi-

    asts want to spend time with their guns. When they cant find ammo to shoot or primers to feed their reloading machines, their thoughts turn to other applications for their interest and other products to buy.

    More sophisticated cleaning gear, for the enthusiast who wants to spend more time better understanding the firearms he or she owns, is a great purchase option.

    Otis offers a wide range of brilliant gun-cleaning products, and backs them with colorful advertising, making the line hugely popular. The companys success was evident by the large crowds that sur-rounded their booth at NRA. They also offer an attractive display for retailers. Check them out at www.otisgun.com.

    Sentry Solutions also drew large num-bers to their booth, based on their reputa-tion and free samples offer. When this firm was founded in my native state of New Hampshire in the 1980s, I was skep-

    tical, at first, of their claims. But working with Sentry Solutions prod-ucts such as Smooth-Kote and Tuf-Glide made me a believer. They definitely re-duced maintenance needs, in terms of cleaning and lubrication, and kept hard-used guns up and running longer between clean-up sessions. You can get info from them at www.sentrysolutions.com.

    Next YearMay of 2014 will find the 143rd NRA

    Annual Meeting & Exhibits in Indianapo-lis, Ind. Hopefully, the ammo situation will be better by then. In the meantime, dealers who attended this years event in Houston, have solid ideas for new prod-ucts to bring cash flow into their gun shops. 9

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    OutdoorA new survey from Mountain Khakis reviews more than 80 percent of men default to khakis when they arent sure what to wear. Mountain Khakis, of the Freedom Group family of companies, markets their pants as The Best Damn Khakis. They liken the wardrobe choice to a Swiss Army knife, in that khakis are a versatile tool that can go anywhere with you.

    The survey provides evidence encouraging dealers to carry khakis as a stable in their inventory. In addition, the survey offers insight into the lighter side of mens attitudes.

    Khakis take men everywhere they want to go, from the boat to the boardroom, from a day of hiking to a date, from yard work to a wedding, said Jen Taylor Muhr, creative director for Mountain Khakis.

    More than 60 percent of men in the survey said that when it comes to pants, khakis make them feel most confident. You can fish, hunt, go to work, a date all in the same pant. They can be spruced up or laid back, just by changing the shirt or shoes, one respondent said. Almost half of those responding to the survey reported wearing khakis to a wedding. Just over 5 percent of respondents said they wore khakis to their own wedding.

    More than one-quarter of respondents reported owning seven or more pairs of khakis, and more than half reported owning five or more pairs. As for commitment to their khakis, 47 percent said they have a pair of khakis older than their current relationship. Almost 45 percent have khakis that are five years or older, and 6 percent have khakis that span more than a decade.

    Sixty percent of respondents said they would rather give up beer than their favorite pair of khakis. Also, in a statistic with even greater implica-tions, almost one in three said they would rather give up their girlfriend. However, only 12 percent reported being willing to give up their dog.

    How do the ladies feel about men in khakis? Ninety-six percent of women said they like a guy in khakis. More than half of female respondents said a man in khakis is sexier than in jeans. The survey did not address whether women ever wear khakis.

    Mountain Khakis offers a wide range of khaki pants for men and, yes, women too, along with other outerwear. For more information on Mountain Khakis, visit www.mountainkhakis.com.

    Mountain Khakis Survey: Yes, Pants Are Versatile

    J.K. AutryOutdoormarketplace

    Continued on page 28

    Khakis are not only affordable and comfortable, they look great, whether youre working in the field or going out on a date.

    Kicking off its second year, Parker Bows has launched its 2013 Parker Rewards Program. The Rewards Program pro-vides dealers an opportunity to earn a free, personal-use Parker bow or crossbow.

    In order to qualify for the program, dealers must be a Retail Sales Associate that sells new Parker bows or crossbows. For each crossbow or bow sold between June 1 and Nov. 30, 2013, the Sales Associate can register the sales to earn Parker Bucks that can be used for the free Parker bow or crossbow.

    We are enthusiastic about launching the Parker Rewards Pro-gram for a second year, said Rob Mason, president of Parker Bows. It is an excellent incentive for sales associates, and it cre-ates a real win-win for the retailer and their employees.

    For selling 17 compound bows or crossbows, a Retail Sales Associate can earn enough Parker Bucks to receive a free cross-bow, including the top-selling Challenger or Enforcer. For selling 10, a dealer can earn Parker Bucks for a compound bow, such as the new Eagle or the popular SideKick youth model.

    For more information, visit the Parker Rewards website at www.parker-rewards.com or call (540) 337-5426.

    Parker Bows Offers Dealers Rewards

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    marketplaceOutdoor

    MGM Drops Price On Attack Target

    Continued from page 26

    DRIVING SALES: Ongoing Programs, Rebates & PromotionsFor a weekly updated listing, visit www.shootingindustry.com SI DIGITAL

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    Consumer Promotions:Bushnell Win a fully-loaded prize package filled with gear; $14,000 retail value including a 2013 Polaris Ranger EVThrough Aug. 31www.bushnell.com Browning Up to $100 rebate; with purchase of select firearms by members of various shooting programsThrough Dec. 31www.browning.com

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    Vandalia Range & Armory in Vandalia, Ohio, is the latest range to receive a Five Star rating from NSSF. A Five Star rating reflects a ranges excellence in all aspects of management and operations.

    This facility is a great example of what we look for in Five Star ranges, said Zach Snow, NSSF manager of shooting pro-motions. Vandalia Range & Armory offers quality customer service combined with a clean and presentable appearance that makes any visitor feel welcome the first time they step foot in the door or on the range. Visit Vandalia Range & Armory at www.vra-ohio.com.

    NSSF rates ranges on appearance, management, customer

    service, amenities, customer development and community rela-tions. Visit www.nssf.org/ranges to view a list of all Four and Five Star ranges. 9

    Vandalia Range & Armory Earns Five Star Rating

    MGM Targets continual improvements and technological advancements on its products have allowed the company to drop prices on the Attack Target by 40 percent. Originally selling for $2,499, the Attack Target is now available for $1,499.

    The Attack Target is designed to graphically demonstrate a threat, closing a gap of 21 feet in 1.5 seconds. Considering that law enforcement officers are typically required to wear a holster that will prevent a suspect from stealing his or her gun, acquir-ing the skill to draw and fire accurately in under 1.5 seconds is critical.

    We would like to see this in every law enforcement agency across the United States, said Mike Gibson, president of MGM Targets. With this reduction of price, we know it will be reason-able for departments to afford. This is the best training tool for a member of law enforcement or military to understand how quick-

    ly a perpetrator can close a distance of 21 feet. We hope this will allow them to recognize this threat and take their training and skills to the next level.

    The Attack Target is complete-ly self-contained and requires no outside power source. It operates on a coil system that pulls the trolley down a modular track system. A trigger device allows the instructor to initiate the attack. The target can also be turned, so the target moves left to right for a shooter to practice engaging a target traveling laterally.

    For more information, visit www.mgmtargets.com and click Categories then Attack Target, or call 1-888-767-7371.

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    The Versacarry Holster uses a unique patent-pending design that carries a firearm by the inner barrel diameter. This design allows for many concealed carry possibili-ties, while remaining one of the smallest carry devices in the world.

    The Grizzly Targets IPSC Torso Target System features a faceplate, bracket and base made from 100 percent, 3/8-inch thick galvanized steel. The faceplate is pitched at a 27-degree angle, directing bullet splatter down onto the ground to minimize ricochet and improve safety.

    Dealers, to win the SCCY Handgun Prize Package, visit www.shootingindustry.com,

  • Subscribe to SI DIGITAL30 AUGUST 2013 www.shootingindustry.com

    ArmsResponsible gun ownership is the key to promoting and pro-tecting our shooting and hunting heritage. Recent events have put even more pressure on gun owners to take extra precautions when securing their firearms. Mothers, and women who interact with children, are held to the highest standards of safety, and gun dealers are in a prime position to assist women in securing their firearms.

    At A&S Indoor Pistol Range in Youngwood, Pa., securing a firearm begins with education, and owner Todd Edmiston always includes a section on securing a firearm in beginning handgun courses.

    We show them the different designs and how both the locks and safes work. Then, after theyve decided on a firearm, we help

    Compact Gun Safes Are Must-Haves for Lady Shooters

    Carrying a gun securely and concealed is also an important is-sue for women. Many women carry their firearms in a purse holster, and it is important to them the gun be protected against unauthorized access. Purse holster companies, like Coronado Leather and Galco, have integrated locking zippers on their hol-ster compartments to help secure firearms.

    These locking zippers are also a great way to thwart theft of valuables, as well as firearms. A friend of mine was carrying a large amount of cash in her purse on her way to an overseas vaca-tion. While her purse was placed under the seat in front of her, as is required by the airlines, someone managed to steal her money. The use of a locking zipper to secure her valuables could have prevented this theft. This is an example of an additional selling point to help women justify the purchase of a quality purse hol-ster from your store.

    Lisa Parsons-WraithArmsand the woman

    Keeping a firearm safe from unauthor-ized access is a top priority for anyone. There has been talk of legislation that will allow a tax deduction for firearm safes, and this may make a huge impact on the demand for quality gun safes. Stocking a variety of safes with mul-tiple options and price points will make securing a firearm a natural, and a necessary add-on sale to any firearm purchased.

    them choose a safe to fit their needs, Edminston said. He noted while his store carries trigger locks, most manufacturers now in-clude them with a firearm so those types of sales are minimal.

    Edmiston said women tend to invest in the quick-access gun safes that hold one or two firearms. The biometric safes are popu-lar as well because of the electronic locks. Stack-On safes are in demand at A&S because, They work well for the price and they are reasonably affordable.

    Stack-On safes run the gamut from large fireproof safes to small, quick-access safes. Your customer can choose the technol-ogy she is most comfortable with a standard electronic lock or a biometric lock that reads fingerprints. Either version is priced in the $100 to $150 range, making them an affordable option for many women.

    GunVault safes are a popular gun-security option at Faith Ar-mory in Temecula, Calif. According to sales associate Whitney Barr, women like the GunVault safes because they make it easy to keep guns away from kids. GunVaults are small, safe and easy to use, Barr said. The GunVault MiniVault and NanoVault are best sellers, Barr added.

    The NanoVault 100 is a key-lock case made of 20-gauge steel that can be secured with an included security cable. With a MSRP of around $35, this is one of the most economical ways a woman can secure her firearm. A step up from the NanoVault is the Mi-croVault. This notebook style case features GunVaults No-Eyes keypad, and is available is both standard and biometric versions.

    The MiniVault features 16-gauge steel housing and comes in Standard, Deluxe and Biometric models. The Standard has Gun-Vaults basic touch keypad; the Deluxe sports an interior light and motion alarm, while the Biometric can recognize up to 15 unique

    fingerprints. Your customer can choose the technology and level of security to best fit her needs.

    Securing Firearms Is A Big Selling Point

    The MiniVault Standard from GunVault offers optimum security at an economical price point of $159.99.

    Featuring a locking zipper, the Coronado Leather Hobo secures handguns and other valubles.

    Continued on page 32

  • Compact Gun Safes Are Must-Haves for Lady Shooters

    The TAVOR, developed in close cooperation with the Israel Defense Forces and proven on the battlefield by the IDF, is now available in a semi-auto only configuration as the TAVOR SAR to US citizens for the first time.

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    Arms and the woman

    NSSF Community Outreach

    The NSSF recently revved up some programs to help dealers reach out to women. This summer, NSSF launched S.A.F.E. Summer in an effort to focus attention on the importance of safe firearm storage. They have pledged to provide 500,000 free fire-arm safety kits including a gunlock to firearms owners.

    NSSF stated, SAFE is as an acronym for: Secure your fire-arms when not in use, Be Aware of those around you who should not have unauthorized access to guns, Focus on your responsibil-ity as a firearm owner and Educate yourself and others about safe firearm handling and storage. The effort is focused on providing education and tools to help gun owners take responsible action to keep their families and communities safer.

    The kits will be distributed throughout local law enforcement agencies, and dealers can support the program by referring their customers to www.projectchildsafe.org. The site is designed to help firearm owners choose gun storage options based on their needs and lifestyle.

    Dealers who participate in the NSSF First Shots program can take advantage of NSSFs and USA Shooting Teams Athlete Ambassador Program. First Shots is designed to introduce new participants to the shooting sports and the Athlete Ambassadors of First Shots will actively engage in the program through social media, appearances, blog entries, photography and interviews. Two of the athletes are lady shooters