Shokay Lookbook FW 2012

1 2

Our Philosophy

SHOKAY,   which  means   yak   down   in   Tibetan,   is   the  world’s   first   lifestyle  brand  that  focuses  on  designing  luxury  products  made  from  yak  down.  Our  design  philosophy   is   timeless  elegance  with  a  modern   twist.  We  believe   in  producing  pieces   that  not   only   can  be  worn   season  after   season,  but   also  generation  after  generation.

Our Yaks

Our  fibers  are  hand-­combed  from  yaks  who  dwell   in  the  remote  Himalayan  regions   of  Western   China.   Each   yak   produces   about   100g   of   fine   downy  fiber  every  year,  enabling  us  to  create  a  soft  and  beautiful  fabric.  The  same  fiber   that   keeps   yaks  warm   in   extreme   altitudes   is   also  what   keeps   you  warm.

Our Impact

SHOKAY   aims   to   source   our   yak   f iber   direct ly   from   Tibetan   herders,  enabling  them  to  earn  a  long-­term  sustainable  living  while  preserving  their  traditional   lifestyle.   Our   knitwear   is   hand   knit   by   a  women's   cooperative  on  Chong  Ming  Island,  which  provides  local  women  an  important  source  of  employment.  

Our Designer’s Circle

Many   brands   around   the  world   have   started   using   SHOKAY   yarns   in   their  designs.   Using   our   yak   yarns   not   only   ensures   the   highest   quality   and  traceability,  but  also  the  broadest  social  impact.

LUXURY WITH A STORY

3 4

5 6

7 8

9 10

11 12

13 14

15 16

17 18

19 20

21 22

23 24

25 26

27 28

29 30

31 32

33 34

35 36

37 38

39 40

41 42

43 44

45 46

47 48

49 50

51 52

53 54

55 56

P  7      Algonquin  Hoodie    AC-­HD-­AL                 Algonquin  Handwarmer    AC-­HW-­ALP  8      Spearheaded  Hat    AC-­HT-­SH                 Algonquin  Cape    AC-­CP-­AL

P  10      Tresellis  Shawl    AC-­SH-­TS

INDEX INDEX

P  21  /  22      Shambala  Hat    AC-­HT-­SH                            Knot  of  Eternity  Cape    AC-­CP-­KE                          

Lace-­Up  Hat    AC-­HT-­LU                           Lace-­Up  Scarf    AC-­SC-­LU                           Lace-­Up  Handwarmer  AC-­LH-­LU P  26      Knot  of  Eternity  Shawl  AC-­SH-­KE

Serene  Scarf    AC-­SC-­SE    

                          Serene  Shawl    AC-­SH-­SE                           Serene  Plaid  Shawl    AC-­SH-­SD

Hunter  Hat    AC-­HT-­HU                           Hunter  Scarf    AC-­SC-­HU

                          Lilac  Scarf    AC-­SC-­LI                          

P  33      Spearheaded  Scarf    AC-­SC-­SH P  37      Infinity  Hat    AC-­HT-­IN                Infinity  Scarf    AC-­SC-­INP  38      Spearheaded  Scarf    AC-­SC-­SH

P  39      Spearheaded  Cap    AC-­CP-­SH                Tresellis  Handwarmer    AC-­HW-­TSP  40      Spearheaded  Hat    AC-­HT-­SH                Chainlink  Necklace    AC-­NK-­CL

P  45  /  46                                  Chainlink  Necklace    AC-­NK-­CL

P  43  /  44            

Sprouted  Cable  Hat    AC-­HT-­SC                            Sprouted  Cable  Scarf    AC-­SC-­SC                            Sprouted  Cable  Mitt    AC-­MT-­SC

P  53      Pearl  Necklace    AC-­NK-­PLP  54      Pearl  Chain  Necklace    AC-­NK-­PC

P  55      Pearl  Chain  Necklace    AC-­NK-­PCP  56      Pearl  Collar    AC-­CO-­PC

INDEX INDEX

Admiral  Shawl    AC-­SH-­AD                           Classic  Mnetallic  Shawl

                          Classic  Houndstooth  Shawl                               AC-­SH-­CH