Shoes2 go hw2.pptx

Shoes2Go (S2G)

Outline● S2G: Company overview

● Key partnerships

● Target customers

● Customer relationship

● Marketing strategies

○ Distribution decisions

○ Pricing decisions

○ Promotion strategies

● Value proposition

● Potential financial resources

S2G: Company Overview● Mantra: Switch from formal look to urban chic in split of seconds

● Convenience: S2G kiosks at urban centers

○ Subway, Hospitals, Gyms, Hiking spots etc

● Future: S2G will start the journey from US and continues to global geographies

● S2G prepaid cards to change out for shoe apparel

● S2G ability to collect and sterilize shoes

S2G Key Partnerships● Kiosk manufacturers

● Shoe companies

● Shoe retailers

● Shoe sterilization product manufacturers

● Prepaid card manufacturers

● Customer service providers

● Gyms

● Commuters

● Business people

● Gym goers

● Hikers

● Doctors, nurses, medical staff

S2G Target Customers

S2G Customer Relationship

● 24/7 customer service

● Memberships

● One-time customers

● Real time order processing

● Website to make advance

reservations

S2G Marketing Strategies

Distribution decisions:

● Distribution channels

● Ordering

● Handling

● Storage

● Display

● Information feedback

Pricing decisions:

● Suggested retail price

● Volume discounts and wholesale pricing

● Cash and early payment discounts

● Seasonal pricing

● Bundling

● Price flexibility

S2G Marketing Strategies (Cont.)

S2G Marketing Strategies (Cont.)

Promotion strategies: ● Viral marketing

● Brochures

● Merchandize

● Social media

● Signs

● Groupon deals

S2G Value Proposition

Flexibility:

● Make apparel changes/enhancements at a moment's notice

● Travel light

Convenience:

● Wear as many different shoes as you want,

without the hassle of owning and storing them

S2G Potential Financial Resources

● Venture capitalists (VCs)

● Bank loans

● Personal savings