PRISM Puerto Rico International Shipwreck Museum FEATURING: Treasures of the Spanish Main! ABOVE: The Cuartel de Ballaja, offered by the Government of Puerto Rico on an extremely attractive long-term lease, is the proposed location of PRISM. Only a small part of this building is currently being used. Part (10%+/-) is the Museum of Puerto Rican Culture and a tiny part is being used by a local craftsperson. We can take over sections as we grow, reducing our initial liabilities. NOTICE OF CONFIDENTIALITY The information in the following document is for the sole purpose of providing a better understanding of Jack L. Rea’s proposed Project in Puerto Rico and is intended for the recipient only. All information is private and confidential and is the property of Jack L. Rea and is not to be copied, reproduced or transmitted in any form without written permission. [email protected]
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PRISM Puerto Rico International Shipwreck Museum
FEATURING:
Treasures of the Spanish Main!
ABOVE: The Cuartel de Ballaja, offered by the Government of Puerto Rico on an
extremely attractive long-term lease, is the proposed location of PRISM.
Only a small part of this building is currently being used. Part (10%+/-) is the Museum
of Puerto Rican Culture and a tiny part is being used by a local craftsperson.
We can take over sections as we grow, reducing our initial liabilities.
NOTICE OF CONFIDENTIALITY
The information in the following document is for the sole purpose of providing
a better understanding of Jack L. Rea’s proposed Project in Puerto Rico and is
intended for the recipient only. All information is private and confidential and
is the property of Jack L. Rea and is not to be copied, reproduced or
transmitted in any form without written permission.
2. any person or thing considered valuable 3. ANY Colonial Period artifacts, from porcelain to bronze cannon; from muskets to hinges, placed on display in a museum where an admission is charged, has a gift shop, and is located directly in the path of over 4 million tourists per year: (SEE: Mel Fisher’s Museum with a 52% share of ALL tourists to Key West, FL.-Key West Department of Tourism.) There are over 4 million tourists a year to Puerto Rico and if PRISM only captures 10% of the market with a $7.50 entrance fee and an average of $16 spent in the gift shop (one T-Shirt) a Net Income, with a 10-year 90% tax-holiday, of over $5,000,000 annually can be realized. We will have replica coins & jewelry from hundreds to thousands of dollars for sale along with books, videos, pirate maps, old charts, clothing, lab tours, excavation tours, field schools, etc. (400K ÷ 360 day year ÷ 12 hour day = 92 per hour avg. in a 20,000+/- sq. ft. facility) The extremely successful tour of the pirate ship Whydah ($24.50 ea. entrance fee) has only 200 artifacts on display. PRISM will begin with over 3,000 artifacts already recovered by Jack L. Rea in a unique 20-year synergistic relationship with the Dominican Republic.
“Why sell an artifact one time when million’s of tourists will pay to see them for generations to come?” *
Jack L. Rea, Architect of the Puerto Rico Project.
*Locals will be encouraged to attend in the summer off-season with a discount on the entrance fee & gift shop. Students will be offered a discount on the one slow day of the week for cruise ships in season.
CONTENTS
Page 1: Cover Page Page 2: Executive Summary Page 3: Contents (First Full-Year Net Income and Use of Proceeds from the Initial Capitalization attached separately) Page 4: Promotional and Cooperative Efforts Page 5: Possible Structuring of the Puerto Rico Project Pages 6-7: Synopsis of the Internal Revenue Service’s Revenue Ruling 2004-51, 2004-22 I.R.B. Page 8: Letter of Support from the then Official Director of the Governor’s Office of Puerto Rico, Mariano Gerado Coronas Castro. Page 9: Letter of Support from the Puerto Rico Department of Tourism Page 10: Letter from the Puerto Rico Department of Tourism offering financial support for the Puerto Rico International Archaeology Symposium scheduled to coincide with the grand opening of PRISM. Page 11: Letter of Support dated 1992 from the Center for Advanced Studies of Puerto Rico and the Caribbean, Dr. Alegria, Director Page 12: Letter reiterating support dated 2000 from the Center for Advanced Studies of Puerto Rico and the Caribbean, Dr. Alegria, Director Page 13: Letter of Support from the Institute of Puerto Rican Culture dated 1992 from the then Director of Archaeological Investigations, Dr. Miguel Rodriquez. Page 14: Letter of Support reiterating support dated 2000 by the Institute of Puerto Rican Culture from the Director of Archaeological Investigations, Dr. Ovidio Dávila. Page 15: Letter of Support dated 2000 by an official Puerto Rico Department of Tourism Tour Guide, Debbie Molina Ramos. Page 16: CV for Jack L. Rea followed by the CV for Dr. Robert H. Baer NOTE: “Although some of the Letters of Support are somewhat dated, they have been reiterated by every government entity upon my request. I foresee no problems securing new letters of support upon request. The same political party is currently in office as the last Letters of Support.” Jack L. Rea
Promotional and Cooperative Efforts Mr. Rea has lived in Puerto Rico numerous times since 1992 and has met with all the government players that would be involved and was personally invited to stand on the Capital steps during the inauguration of the current political party. (See attached Letters of Support) PR not only offered him excavation permits for the Territorial Waters of PR but alluded that PRISM could be the entity overseeing all excavations in and around PR providing an almost endless supply of “new” artifacts for display in the museum. This offer is a direct result of his 22-year association working with the government of the Dominican Republic since 1988 excavating shipwrecks and the close relationship between the DR and PR. There would always be something new to see for the locals and tourists alike to encourage return visits.
The museum will be located directly across from the El Morro Fort where according to the PR Department of Tourism, 85% of all tourists to the island want to visit. (The building is the large “pink” one across and to the upper-left of the fort.)
The PR government has offered an extremely attractive long-term lease on this facility, the Cuartel de Ballaja, which is the largest building ever built by the Spanish in the New World. (This building is featured on the cover of this proposal.) The PR Department of Tourism assured Mr. Rea the museum would be prominently featured in print and TV ads. PR’s current campaign is “No passport required for US citizens.” Mr. Rea has met with the heads of Royal Caribbean Cruise Lines, Carnival and others in Miami that expressed a desire to pre-sell tickets onboard and RCL offered to buy all the tickets we have available for certain days of the week in season. PR is the first and last stop for many cruises. Over 1 million tourists arrive by cruise ships annually. The mayor of Old San Juan (personal friend) promised free dedicated trolleys to pick up cruise guests at the dock and drop them off in front of the museum. PR wants and needs us.
Puerto Rico has nothing like it, so there is no competition.
Tour busses, taxis and vans at the fort across from the museum.
Possible Structuring for: The Puerto Rico Project
First, a company named Resource Management Group, LLC. (RMG) would be formed under the guidelines of the Internal Revenue Service’s Revenue Ruling 2004-51, 2004-22 I.R.B. (See attached ruling synopsis) Second, a 501(c)(3) entity would be formed under the same guidelines called Marine Archaeology Research & Exhibitions. (MAREX)
RMG would provide all administrative and operational expenses of MAREX. This would allow that 100% of donations, sponsorships etc. from individuals, corporations and other entities would go directly to support the educational, conservation and research efforts of MAREX facilitating tax-deductible donations. Mr. Rea has met with Bacardi, American Airlines (AMR) and other corporations that wish to sponsor exhibits and special events.
RMG would fulfill its responsibility for providing the funding necessary to operate MAREX by promoting and collecting the entrance fees for the lab, museum and excavation tours, stocking and staffing the gift shop and other ancillary services. As experienced in the past by Mr. Rea & Dr. Baer, students and the public will pay to be a part of excavations providing willing and cooperative labor and additional revenue streams. All funds accumulated in excess of the costs of maintaining MAREX would be deemed as profits to RMG. MAREX would set up an exchange program with other nautical museums and universities from around the world to display artifacts from their areas making the museum truly international. After a successful year or two of operation, RMG could then re-solicit other Caribbean Island Nations Mr. Rea personally visited such as Jamaica, The Virgin Islands etc. which gave enthusiastic support for similar projects. This would establish a museum exchange system to display artifacts from around the Caribbean Basin. The Caribbean Basin Expansion Plan. After several museums are set up and operational it may well be advised to take RMG public.
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Jack L. Rea, Jr. 6’5”/ 220 lbs. Second Generation Broadcast Television First news story broadcast in 1964 at the age of 13
1988 to Present: Partner/PIO/Liaison, for a marine archaeology en-deavor. Worked directly with Oxford U. & NOVA U. Also responsible for liaison with the media, spon-sors, sales & marketing, plus government entities and investor relations. (Dominican Republic)
KUTV-TV – Salt Lake City, Ut. WINK-TV – Fort Myers, Fl.
Other:
Universal Studios – Los Angeles, Ca. (Set Design)
Field Producer of Documentary Projects and
Specials for:
ABC, CBS & NBC European TV with Eric Dirksmidt (Russian Propa-ganda Among US Troops) P.M. Magazine TV in association with WINK-TV (Offshore Sailing) National Geographic in association with KUTV-TV (Pony-Express Re-enactment)
Other Related Accomplishments:
Secured for investors Federal Communications Commission (FCC) licenses for two television stations in California.
Helped design and build a TV station from the ground up. (WRBT-TV – Baton Rouge, La.)
Personally featured on numerous TV interviews and newspapers including the front page of the
Sunday Edition of the Houston Chronicle.
Mr. Rea is a past member of the National Press Photographers Association and is very familiar with the inner workings of free publicity from Press Releases.
In addition, he has accumulated 40 years experience associated with advertising, promotions and
Passing It On: Lessons Learned From The Frontier Wars in India-Afghanistan, 1850-1979.
(2010) with Lester. Grau, Foreign Military Studies Office, Fort Leavenworth, Ks. (Submitted
for publication).
The Ghost Galleon of Jupiter Inlet: The Last Voyage of the San Miguel De Archangel. Signu-
mops, Merritt Island, FL. Publication scheduled Sept, 2011.
Professional Archaeological Investigations
2010 * Social Scientist, United States Army Human Terrain Team, Fort Leavenworth, Kansas, Deployment to Republic of Afghanistan – contract deferred 1/5/2011.
2010 * Research Associate, Foreign Military Studies Office, Fort Leavenworth, Kansas. Con-tractor to BAE Systems, Hampton, Va.
2009 * Military Contractor: Training Pashtun Tribesmen in North-West Frontier, Pakistan. Contract: Military Professional Resources Inc (MPRI), Alexandria, Va.
2008 * Cultural Resource Archaeological Investigations Offshore of Walton County, Florida. Taylor Engineering Inc., Jacksonville, Florida.
2008 * Research Design for Underwater Archaeological Investigations in the Congeree River, Columbia, South Carolina. Sea Research Society, Mt. Pleasant, South Carolina.
2007 * Cultural Resource Archaeological Investigations of Submerged Borrow Areas Offshore of Singer Island, Palm Beach County, Florida. Applied Technology Management Inc., West
Palm Beach, Florida.
2007 * Cultural Resource Archaeological Investigations of a Terrestrial & Marine Communica-tions Route in Escambia Bay, Florida. AT&T Corp. & P.E.A. Inc.
2007 * Cultural Resource Archaeological Investigation of Borrow Areas Offshore of Saint Jo-seph Peninsula (Cape San Blas), Gulf County, Florida. MRD Associates Inc., Destin,
Florida.
2007 * Phase 1 Archaeological Investigation – Hutchinson Island – Diamond Sands Construc-tion Site. Morgan & Eklund Surveyors, Inc., Wabasso, Florida and Hutchinson Island 45 Inc.
2007 * Archaeological Monitoring at the Bishops Hammock Site, Nob Hill Road, Broward County, Florida. Pan American Construction, Hialeah, Florida.
2006 * Phase I Archaeological Investigation at the Lost River Site, Martin County Florida, Tom Ryan Esq.
2006 * Archaeological Monitoring and Phase II Archaeological Investigation of the H. Hardy Matheson Snapper Creek Tract, Dade County, Florida. Miami-Dade County Office of Histori-
cal Preservation and Miami-Dade County Division of Parks and Recreation.
2006 * Archaeological Consultant: Deep Blue Marine Inc., Cultural Resource Archaeological Investigations in Kirby – Rose Permit Area, FKNMS. (on-going)
2006 * Phase I Archaeological Investigation at the Wal-Mart Site, Davie, FL. Kimley-Horn Inc., Vero Beach, FL.
2006 * Phase I Archaeological Investigation at the One Las Olas Site. Amicon Development Group, Hollywood, FL.
2005 * Phase I Archaeological Investigation at the Villa De Vinci Site, 4231 North Ocean Boulevard, Fort Lauderdale, FL.
2006 * Research Design for Phase I Archaeological Investigation at the Westridge Oaks Site. Stiles Development Corporation, Fort Lauderdale, FL.
2005 * Cultural Resource Archaeological and Remote Sensing Survey Offshore of Gulf County, Florida. Morgan & Eklund Surveyors, Inc., Wabasso, FL.
2005 * Cultural Resource Archaeological Investigations and Remote Sensing Survey Offshore of Ponce Inlet Pursuant to Volusia County Beach Re-nourishment. Morgan & Eklund Surveyors
Inc., Wabasso, FL.
2005 * Archaeological Resource Monitoring & Archaeological Assessment at the Brickell 200 Project. Stiles Corp, Fort Lauderdale, FL.
2005 * Archaeologist Site Mitigation and Cultural Resource Assessment. Villages of Poinciana, Miami-Dade County, FL.
2005 * Archaeological Investigation of Spoil Material Derived From the Panther North and South Sites, Portland Plant Property, Miami-Dade County, FL.
2005 * Phase I Archaeological Investigation at the Schurich Mound Site, Jupiter, FL. Real Corp. Development LLC.
2004 * Phase I Archaeological Survey of a Tract Designated For Development – The Cottages of Silver Palm Site, Miami-Dade County, FL. H.R. Reality and Investments.
2004 * Phase I Archaeological Assessment of Villa Oak Hammock, Fort Lauderdale, FL. Pan American Development Group, Hialeah, FL.
2004 * Phase I Archaeological Assessment at 4700 Nob Hill Road, Sunrise, FL. Pan American Development Group, Hialeah, FL.
2004 * Phase I Archaeological Investigation at Bishops Hammock, Sunrise, FL. Pan American Development Group, Hialeah, FL.
2003 * Cultural Resource Archaeological Reconnaissance at Coconut Creek Commerce Park. Norton Construction Co., Palm Beach County, FL.
2003 * Ongoing Underwater Archaeological Investigation, Jupiter Historic Shipwreck Project. San Miguel de Archangel, 17th Century Spanish Sailing Vessel, Palm Beach County, FL.
2003 * Project Archaeologist, Cultural Resources (Remote Sensing) Investigations in the Mar-quesas Keys. Marquesas Rock Enterprises, Key West, FL.
2002 * Project Archaeologist, Cultural Resource Investigations Offshore of Cape Canaveral. Galleon Exploration Inc., Jupiter, FL.
2002 * Underwater Archaeological Background Study and Remote Sensing Investigation Pur-suant to the Pensacola Beach, Florida Beach Restoration Project, Escambia County, FL. Olsen
Engineering Inc., Jacksonville, FL.
2002 * Underwater Archaeological Investigation on the Great Bahama Bank Pursuant to the AES Calypso Pipeline Project. Haley & Aldrich Engineering Inc., Glastonbury, Connecticut.
2002 * Underwater Archaeological Background Study and Remote Sensing Investigation Off-shore of Dania Beach, Florida Pursuant to the AES Calypso Ocean Pipeline Project. Haley &
2002 * Cultural Resource Archaeological Investigations Offshore of Estero Island, Lee County, FL. Coastal Planning & Engineering, Boca Raton, FL.
2002 * Cultural Resource Archaeological Investigations in the Marquesas Keys, Application for Remote Sensing Permit in the Florida Keys, National Marine Sanctuary. Marquesas Rock En-
terprises Inc., Key West, FL. Submitted to National Oceanic & Atmospheric Administration
(NOAA).
2001 * Cultural Resource Archaeological Investigation Offshore of Sunny Isles, Miami Beach, FL. For Seimans – Arcos I Submarine Cable Project. Sea Systems Corporation, Pompano
Beach, FL.
2000 – 2001 * Cultural Resource Archaeological Investigations – East Coast Fiber Cable Pro-ject. Sea Systems Corporation, Pompano Beach, FL.
2000 – 2001 * Shipwreck Survey of the North Coast of the Dominican Republic. North Carib-bean Research Inc. Miami, FL.
2001 * Consulting Archaeologist, North Caribbean Research Old San Juan, Puerto Rico Mu-seum Project.
2001 * Historic Property Investigation at Historic Fort Dade, Egmont Key, FL. Coastal Plan-ning & Engineering Inc., Boca Raton, FL.
2001 * S.S. Copenhagen Shipwreck Site Phase II Archaeological Report. Offshore of Pompano Beach, FL.
2000 * Cultural Resource Archaeological Investigations Offshore of Key Biscayne, FL. Coastal Systems Inc., Coral Gables, FL.
2000 * Submerged Cultural Resource Remote Sensing Survey of Three Proposed Borrow Areas Selected for Beach Re-nourishment. Town of Palm Beach, FL.
2000 * Cultural Resource Remote Sensing Survey at Gulf Shores, Mobile Bay, AL. Olsen As-sociates Inc., Jacksonville, FL.
2000 * Cultural Resource Archaeological Investigations Offshore of Indian River County, FL. Morgan & Eklund Surveyors Inc., Jacksonville, FL.
2000 * Cultural Resource Archaeological Investigations Offshore of Indian River County, FL. Morgan & Eklund Surveyors Inc., Wabasso, FL.
2000 * The Musket Ball Shipwreck Site, A Colonial Era Wooden Shipwreck Discovered on the North Coast of the Dominican Republic – Phase I and II Investigations. North Caribbean Re-
search Inc., Monti Cristi RD.
1999 * Cultural Resource Archaeological Investigations Offshore of Lido Key, FL. Coastal Planning & Engineering, Inc., Boca Raton, FL.
1999 * Cultural Resource Archaeological Investigations Offshore of Anna Maria Island Mana-tee County, FL. Coastal Planning & Engineering, Inc., Boca Raton, FL.
1998 * Anomaly 27 & the S.S. Copenhagen Shipwreck Site. Underwater Archaeological Inves-tigation Offshore of Pompano Beach, FL.
1998 * A Prototype for an Artificial Reef. Constructed from Previously Salvaged Spanish Colo-nial Shipwreck Materials. Proposal to: Dr. Lee Niblock, State of Florida Park Service, Cape
Florida State Park.
1998 * Archaeological Assessment of Shipwreck, El Rio Canal – Palm Beach County, FL. South Florida Water Management District.
1997 * Cultural Resource Archaeological Survey and Diver Verification of Three Beach Resto-ration Borrow Sites Offshore of Delray Beach Florida. Coastal Planning & Engineering, Inc.,
Boca Raton, FL.
1997 * Remote Sensing Survey and Cultural Resource Archeological Investigation of Two Beach Nourishment Borrow Sites Offshore of Jupiter Inlet and Juno Beach, Florida. Coastal
Planning & Engineering Inc., Boca Raton, FL.
1997 * Historic Property Investigation at Altos Mare, Miami Beach Florida. Attorney Kent Robbins and the Altos Mare Neighborhood Association v. City of Miami Beach and the State of
Florida Parks Department. Report and Testimony.
1997 * Historic Property Investigation at Egmont Key, Tampa Bay, Florida. Coastal Planning & Engineering Inc., Boca Raton, FL – State of Florida Park Service.
1997 * Remote Sensing Magnetometer Survey & Cultural Resource Archaeological Investiga-tion of Potential Sand Borrow Sites Offshore of Broward County, Florida. Coastal Planning &
Engineering Inc., Boca Raton, FL.
1996 * Remote Sensing Magnetometer Survey & Cultural Resource Archaeological Investiga-tion of a Deep Water Sand Borrow Site Offshore of Fort Pierce Inlet, Martin County, Florida.
Morgan & Eklund, Professional Survey Consultants Inc., Wabasso, FL.
1995 * Historic Property Investigations Pursuant to the Port Canaveral Sand Bypass Project. Olsen Associates, Jacksonville, FL. Contract to United States Army Corps of Engineers.
1995 * Remote Sensing Magnetometer Survey & Cultural Resource Archaeological Investiga-tions of Five Potential Sand Borrow Sites Offshore of Longboat Key, Sarasota County – Mana-
tee County, Florida. For Coastal Planning & Engineering, Inc., Boca Raton, FL.