1 SHINGLE - LIFE.INC
Shingle Life - A 21st Century Business Opportunity November 11 -2014
Jul 07, 2015
RESIDENTIAL ROOF MAINTENANCE - THE NEXT UNEXPLOITED BILLION$ MARKET FRONTIER
Most roofing forums I belong to focus on the primary task at hand. "Getting the Job Done" .
When it comes to residential roofing, over 85% of all roofing work involves re-shingling asphalt roofs. Over 100 million squares of asphalt roofing is replaced by roofing contractors annually .
WHY? Because asphalt shingles are the MOST EXPOSED and LEAST MAINTAINED element of the entire building envelope with the SHORTEST LIFE EXPECTANCY.
Is there a solution? Yeah! Its called MAINTENANCE. Maintenance of residential asphalt roofs is without doubt the Next Billion S Market Frontier.
Why do I say that ? Because there are an estimated 85 million residential housing units with asphalt shingle roofs in USA representing 1.83 billion ‘Maintainable Roofing Squares’.
In layman's language that's 1.8 trillion square feet...way too may zero's to wrap your head around . Less than 5% of residential asphalt shingle roofs are regularly maintained.
If we could persuade just 5% of USA homeowners to opt in to doing annual or bi-annual roof maintenance - our "available market" would 4,250,000 residential units . Assume the average size of a shingle roof is 20 Squares, that's 85 Million Squares of Market Opportunity staring us in the face in tough economic times.
Our company is currently working with the National Research Council of Canada later to validate a patented product that will help extend the life of asphalt shingles and prevent curling , cracking and granule loss. Once we accomplish this, we hope to establish a US wide network of independent contractors to get out there and take care of business.
Right now we have an incredible investment opportunity for the right business partner.
Peter Bussell
PRESIDENT
Shingle Life Inc
Most roofing forums I belong to focus on the primary task at hand. "Getting the Job Done" .
When it comes to residential roofing, over 85% of all roofing work involves re-shingling asphalt roofs. Over 100 million squares of asphalt roofing is replaced by roofing contractors annually .
WHY? Because asphalt shingles are the MOST EXPOSED and LEAST MAINTAINED element of the entire building envelope with the SHORTEST LIFE EXPECTANCY.
Is there a solution? Yeah! Its called MAINTENANCE. Maintenance of residential asphalt roofs is without doubt the Next Billion S Market Frontier.
Why do I say that ? Because there are an estimated 85 million residential housing units with asphalt shingle roofs in USA representing 1.83 billion ‘Maintainable Roofing Squares’.
In layman's language that's 1.8 trillion square feet...way too may zero's to wrap your head around . Less than 5% of residential asphalt shingle roofs are regularly maintained.
If we could persuade just 5% of USA homeowners to opt in to doing annual or bi-annual roof maintenance - our "available market" would 4,250,000 residential units . Assume the average size of a shingle roof is 20 Squares, that's 85 Million Squares of Market Opportunity staring us in the face in tough economic times.
Our company is currently working with the National Research Council of Canada later to validate a patented product that will help extend the life of asphalt shingles and prevent curling , cracking and granule loss. Once we accomplish this, we hope to establish a US wide network of independent contractors to get out there and take care of business.
Right now we have an incredible investment opportunity for the right business partner.
Peter Bussell
PRESIDENT
Shingle Life Inc
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Transcript
1
SH
ING
LE
-LIF
E.I
NC
Preventative Roof Maintenance
Next Multi-Billion Dollar Market Opportunity
Spiralling roof replacement costs will drive Asphalt Shingles on the NATIONAL HOME MAINTENANCE AGENDA.
WHY
Because Asphalt Shingles are the MOST EXPOSED, LEAST MAINTAINED, ELEMENT OF THE BUILDING ENVELOPE and are REPLACED approximately every 15 years despite longer manufacturer warranties.
Addressable Market - $13 B
• Installed asphalt shingles in North America
= 260 B sq. ft.
• Shingle Life™ sells for 5 cents per sq. ft. (at wholesale)
• Available market is 260 B x $0.05 = $13 B.
10% market adoption over 10 years = $1.3B sales potential.
3
Spiralling Roof Replacement Costs
4
To Invest in Roofing OR Landfill?
5
Environmental CHALLENGE # 1
RED FLAG -12.5 million tons of asphalt shingle roofing goes into land-fill in North America every year, enough waste to bury New York
and Manhattan
6
Environmental Challenge # 2Rapidly Diminishing Fossil Fuel Resources
4 barrels of oil are wasted in producing asphalt shingles for every home re-
roofing job due to premature roof failure.
Dumping asphalt shingles:
• Costs Homeowners $1 billion in annual tipping fees
• Costs Homeowners an additional $1 B in tear-off fees
• Creates harmful gases such as methane
(monitoring & treatment required for 75-100 years)
• Harmful to ground water supply for up to 300 years
TODAY’S COST FOR TEAR-OFF & TIPPING AVERAGES $1500 / ROOF 7
GREENING the Environmentwith Shingle Life™
• Canadian Council of Ministers of the Environment have approved “Extended Producer Responsibility” for construction materials – this is due for implementation in 2017.
• Maintaining Roofs with Shingle Life™ will help Save the Environment and Save both Manufacturers & Consumers Money
8
The Problem
• Asphalt roofing ages prematurely due to UV weathering and oxidization.
• Loss of plasticizers results in adhesion loss & granule loss, which leads to shingle curling, cracking, & clawing.
9
The Solution
• Shingle Life™ is a patented shingle maintenance formulation that restores asphalt plasticity by impregnating all layers of shingles with slow evaporating organic oils.
• Maintaining shingle plasticity prevents curling, cracking and granule loss
• One easy SPRAY ON application EVERY 36 MONTHS can double the typical service life expectancy of an asphalt shingle roof.
• SAVES MONEY and HELPS SAVE THE ENVIRONMENT10
The Consequencesof Not Maintaining
a Shingle Roof.
11
Untreated shingles begin to rapidly lose their outer protective layer of granules after 3-5 years .
This leads to curling & cracking shingles that can fail within just 12-15 years.
The risk is water infiltration & interior mold damage.
Claims Not Covered by Homeowner Insurance
The Product – Shingle Life™
What it is - ‘EASY TO USE’ spray applied emulsion consisting of millions of microscopic beads of low-evaporating organic oils.
What it does - Penetrates the inner layers of asphalt shingles and restores their plasticity and adds weather protection.
What it prevents Helps prevent shingle curling , cracking and granule loss without the use of petro-chemicals, solvents, or VOCs.
SAFE FOR GARDENS, PETS, PEOPLE & PONDS.12
36 MONTH MONEY BACK WARRANTY
• If your asphalt shingle roof curls, claws or cracks within 36 months after the application of SHINGLE LIFE™, we will REFUND THE FULL PRODUCT PURCHASE PRICE.
• Simply send a copy of your PURCHASE RECIEPTwith ‘before’ and ‘after’ pics of your roof for FULL PRODUCT REFUND
REPEAT EVERY 36 MONTHS TO EXTEND ROOF LIFE
36 MONTH
NO CURLINGNO CRACKING
ASPHALT SHINGLEWARRANTY
Scientifically Formulated
• Shingle Life™ was scientifically formulated and patented by a US Ph.D. scientist from the the University of Maryland.
• It was designed as an ECO SAFE product for rejuvenating shingles and prolonging roof life without changing the aesthetics or performance of asphalt roof shingles.
• Shingle Life Inc. purchased all intellectual property and blending formulations in December 2013.
14
IP Owned BY Shingle Life Inc.
All I.P. owned by Shingle Life Inc.
• US Patent – #6,495,074.
• Proprietary Blending Formulations.
• Domains & Trademarks.
• Patentable new products in development.
15
The Competition
Shingle Life™ with new Shingle Ox™ additive TREATS MOSS AND ALGAE and Prevents Regrowth
Now Available…
17
Also Available Online From E-Storewww.shingle-life.com
ELMVALE ACRES - OTTAWA
Manufacturing & Logistics
Contract Manufacturing & Packaging Partner – Summit Chemical Inc.
• State of art contract manufacturing facility in Baltimore.
• Raw Material Receiving, Blending, Product Packaging.
• Scalable Capacity to Ramp Production to 5 T/L’s per Day
Logistics Partner – Summit Chemical Inc.
• Shipping (LTL and UPS)
• E-Fulfilment .
Invoice Financing Partner – J. Bibby Corp.
• Invoice financing
• Inventory financing
High Margin Product - NO LIMITATIONS TO RAPID GROWTH 18
BIG MARKET OPPORTUNITY
Addressable Market - $13 B
• Installed asphalt shingles in North America
= 260 B sq. ft.
• Shingle Life™ sells for 5 cents per sq. ft. (at wholesale)
• Available market is 260 B x $0.05 = $13 B.
10% market adoption over 10 years = $1.3B sales potential.
20
MARKET PLAYERS-1 (EBC Contractors)
• 135,000 Exterior Building Cleaning (EBC) Contractors – Mkt Size $9 Billion/Yr.
E.B.C. CONTRACTOR “Value Proposition”
• Asphalt shingle roof cleaning is required in SEVERE MOSS & ALGAE growth zones to maintain Asphalt Shingle Manufacturer Warranties.
• Moss and algae live off lime and calcium deposits in shingles, resulting in decomposition and premature roof failure.
• APPLICATION OF SHINGLE LIFE™ IN CONJUNCTION WITH EXISTING ROOF CLEANING SERVICES REJUVENATES ASPHALT SHINGLES & PROLONGS ROOF LIFE.
• A SIMPLE ‘ADD ON’ SOLUTION FOR GROWING STEADY REPEAT BUSINESS
MARKET PLAYERS-2 (Roofing Contractors)
• 65,000 Independent Roofing Contractors.
• Installing 10 Billion Square Ft. of Asphalt Shingles a Year.
• Roofing is $54 Billion Dollar Industry.
• 65% of all roofing products Installed are Asphalt Shingles.
Roofing Contractor “Value Proposition”
• Asphalt shingle roof replacement costs DOUBLING EVERY 10 YEARS.
• New opportunity to offer Homeowners and Property Managers a COST SAVING SOLUTION FOR EXTENDING ROOF LIFE.
• APPLICATION OF SHINGLE LIFE EVERY 36 MONTHS CAN HELP MAINTAIN ASPHALT SHINGLES AND DOUBLE ROOF SERVICE LIFE EXPECTANCY.
• SIMPLE ‘ADD ON’ SOLUTION – OFFERING SCHEDULED ROOF INSPECTION SERVICES. STEADY REPEAT BUSINESS. HELPS BUILD LONG TERM CLIENT RELATIONSHIPS.
Home Owners / Property Managers
• Over 55 Million Homeowners and Property Managers with Asphalt Shingle Roofs
• Replacing over 10 Billion Sq. Ft. of Asphalt Shingles Annually.
• Looking for new maintenance solutions and
alternatives to costly roof replacement.
VALUE PROPOSITION
The 36 MONTH MONEY BACK WARRANTY
• If your asphalt shingle roof curls, claws or cracks within 36 months after the application of SHINGLE LIFE™, we will REFUND THE FULL PRODUCT PURCHASE PRICE.
• Simply send a copy of your PURCHASE RECIEPTwith ‘before’ and ‘after’ pics of your roof for FULL PRODUCT REFUND
REPEAT EVERY 36 MONTHS TO EXTEND ROOF LIFE
36 MONTH
NO CURLINGNO CRACKING
ASPHALT SHINGLEWARRANTY
Path to Market
NRC Validation
Big Box Stores & Roofing Supply Groups
EBC ContractorsRoofing ContractorsProperty Managers
Home Owners
Stock Product Stimulate Demand
Celebrity Endorsement
e.g. Mike Holmes
27• Firm expressions of interest from Lowes and Home Depot subject to independent 3rd party product validation.• Agreements in place with National Research Council and IRAP to do testing
SALES Forecast $M
YEARS 1 2 3 4 5 %
SALES 5 12 25 50 100
MARGIN 3 7.2 15 30 60 60%
NIBT 1.8 4.2 8.8 17.5 35 35%
28
Management Team , Advisors, & PartnersTEAM
• Peter Bussell – Director & President
• Naomi Levesque – Director & Advisor
• Alastair Samson – Executive V.P
• Gary Barber – VP Sales & Marketing
• Paul Pavia – Contractor Sales
• Oleh Kutowy – Chief Scientist
• Lynn Rae – Controller
29
STRATEGIC PARTNER
ADVISORSANDY MOFFAT / SANDY Mc PHERSON
FINALISTS
Funding Requirements
1. PHASE 1: $50 K (for an initial 5% equity stake in SL Inc.)
Immediately launches Phase 1 NRC Validation Project with 75% covered by IRAP / BIAP - already pre-approved.
2. PHASE 2: $250 K ( for an additional 25% equity stake in SL Inc.)- post NRC validation
Working capital for business launch and operations.
30
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.com
Interested?
Call: Alastair Samson 613-297-9792 or Peter Bussell 613-978-8644
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