Shift Your Game Mobile, Social, Gaming!

Shift Your Game:

Patrick Meyer

Mobile. Social. Gaming

You!

Your Choice

2.0 vs 3.0

Shift Your Game

12 Drivers

This Presentation...

[email protected]

646-620-6618

Shift?

Out Of The Shifts...Come Opportunity/Advantage!

Consumers Spend Their Greatest Time On Facebook (4 X's Google)

Out Of The Shifts...Come Opportunity/Advantage!

Consumers Spend Their Greatest Time On Facebook (4 X's Google)

Out Of The Shifts...Come Opportunity/Advantage!

Mobile Is Driving Facebook Growth/Frequency

Facebook; Summer 2011

+ 9.5% vs Online

+188% vs Yr Ago

Apps Use Passes Online (among Smartphone Users)

Out Of The Shifts...Come Opportunity/Advantage!

Increasing Importance: Smartphones In Shopping

Greystripe Summer 2011

"Mobile. Social. Local."

(Google's basis for NFC Priority for 2012+)

London, Global Payments Conference,Sept. 7, 2011

Shift Your Game

12 Drivers

1. Be Steve Jobs!

2. Catapult Your U.E.

3. I.S.D.U.

4. Game-it

5. Totally Friend-able

6. Cyber-Spinning

7. Location, Location, Occasion!

8. E.A.T. More!

9. New Retail-Magic

10. Faster, Quicker, Realtime, Live!

11. Powerful Episodes

12. Final Advantage: 3.0-lytics

Out The Shifts...Come Opportunity/Advantage!

Patrick's 12

( if you can dream it......)

1. Be Steve Jobs! (Map Your Vision)

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Brand

iDesign

"Stickiness"

iCommerce

innovation

2012 2013

Apple Lifestyle Solutions

---------------------------------------------------U.E.

2. Catapult Your U.E.

(Re-invent Your User Experience)

2. Catapult Your U.E.

(Re-invent Your User Experience)

New Platforms

Design-novation

Magic Piano

Flipboard

Ford F150

Broader Based U.E.

U.E. Retail & Incentives

3. I.S.D.U (Intrigue, Surprise, Delight...Upgrade!)

Preview . Advocacy . Social . Engagement . Activation . More News!

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2008 2010 2010

2010

2010

2011

4. Game-it ( Gaming Elements Beyond Games)

Game-it

(show Game Video)

Game-it

(lame & boring)

Game-it

5. Totally Friend-able (Beyond FB To Socially Driven)

6. Cyber-PR ( Digital Story-telling & Spin)

7. Location, Location, Occasion! ( #1 Secret To Unlocking Growth)

Consumer Enterprise

Start: Location Via: GPS & LBS

Add: Personal & Geo Data

Via:-Smartphone OS-Carrier-NFC (Mktg & e.wallet)

-Syndic. (ie.Esri)

Capture The Occasion...At The Moment Of Truth $$$

8. Totally E.A.T. ! (Engagement & Activation Technology)

9. New Retail-Magic ( Shopper Marketing On Steroids!)

10. Faster, Quicker, Realtime, Live! (Fresher Content, Faster Pipes)

3G & 4G Speed

The Cloud: Access, Convenience, Value

Realtime, Live! (Fresher Content)

Mobile Video--> LIVE Broadcast

11.Big Bang Episodes

Product News

Topical Hook

Marketing News

10.Big Bang Episodes

Trad. MediaOnline VideoSocialMobileCyber PRRetailE.comTechOther

12. Final Advantage: 3.0-lytics ( Behavioral 1-on-1 Profiles)

Time/Occasions

Behavioral Data

Shopper Buying Occasions+

1:1 profile

Time/Occasions

Behavioral Data

Shopper Buying Occasions+

1:1 profile

Business Driving Data That Builds!

(Out The Shifts...Come Opportunity/Advantage!)

Patrick's 12 1. Be Steve Jobs! (Map Your Horizon)

2. Catapult Your U.E. (Re-invent Your User Experience)

3. I.S.D.U (Intrigue, Surprise, Delight...Upgrade!)

4. Game-it ( Gaming Elements Beyond Games)

5. Totally Friend-able (Beyond FB To Socially Driven)

6. Cyber-Spin ( New Digital Story-telling)

7. Location, Location, Occasion! ( #1 Secret To Unlocking Growth)

8. E.A.T. As Much As You Can! (Engagement & Activation Technology)

9. New Retail-Magic ( Digital Meets Shopper Marketing)

10. Faster, Quicker, Realtime, Live! (Fresher Content, Faster Pipes)

11. Powerful Episodes ( Biz Driving Impact)

12. Final Advantage: 3.0-lytics ( Behavioral 1-on-1)

ExhibitsExhibits

40%

NFC Summer 2012*

Source: Gartner & Ignite