Sher.ly business model, use cases and distribution

local cloud your control

Sharing for groups

@blazej_os@marekciesla

wtorek, 23 lipca 13

problem: cloud services don't work for every need

one minute video by smartphone is 100MB.cloud is slow, expensive above free plan,

limited secure sharing capabilities, privacy issues

wtorek, 23 lipca 13

Oops!

all customers suffered data loss over Megaupload crash. Not all of them where pirates, yet where treated the same way.

Chances of single customer winning over cloud service provider are weak at best.

cloud storage is less safe for your data

wtorek, 23 lipca 13

#PRISM, #SOPA, #ACTA, #NSA - list goes on.

Does it really not bother you all your files in the cloud are being monitored?

cloud storage is less safe for your data

wtorek, 23 lipca 13

DIDN’T YOU HAVE A BACKUP?

Mat Honan, @Wired tech journalist iCloud account got hacked, all data from his MacBook, iPhone & iPad was wiped clean. 2 years worth of family photos gone.

Cloud SHOULD NOT be your only backup.

cloud may expose your credentials..

WHY THE HELL

wtorek, 23 lipca 13

cloud can be expensive

“1GB in the cloud is 10x more expensive than dedicated” - GigaOM researchTruth is cloud work best for large businesses using a lot of computing power and bandwidth

wtorek, 23 lipca 13

Solution is Sher.ly: the ultimate cloud storage: your own

Sher.ly brings cloud from the cloud to your own local hardware storage

Sher.ly standard file cloud

wtorek, 23 lipca 13

Sher.ly works easy with your other cloud services, you can easily use all and move your data around

wtorek, 23 lipca 13

create groupsstart sharing

much fasterthan cloud

no uploads

open/closedgroups

10x cheaperthan cloud storage

own storage,uncapped

invite onlyaccess

mobile control

file cloud on your own storage with very simple & secure sharing

wtorek, 23 lipca 13

Sharing beats syncing everything

my local files & sharing

remote files I can access. File <100MB synced automatically, bigger files is my call

Sher.ly is like virtual drive consisted of space and content contributed by each Sher.ly group members

wtorek, 23 lipca 13

Market: big files require external storage

External storage market shows healthy & steady growth

wtorek, 23 lipca 13

Market potential: numbers

• TAM - Total Available Market: 700 mln PC/laptop, tablet, smartphone - 2012 alone

• SAM - Served/Serviceable Available Market- 70% TAM) users do cloud file storage

• SOM - Serviceable Obtainable Market: 5%

wtorek, 23 lipca 13

3 business streams

wtorek, 23 lipca 13

B2C: Sher.ly desktop is free for personal use.

Computer goes to sleep or offline?

Sher.ly is available on mass storage appliances:

NAS license: 50$/Y SherlyBox license: 25$/Y

(RaspberryPI / Arduino)

wtorek, 23 lipca 13

Consumer use-case #1• Awesome holiday trips we take with friends, shoot thousands photos and videos

• These almost never come together. Some end up on Fb, Picasa, Dropbox, or elsewhere, most end up on people’s individual hard drives. • Storing these on Dropbox or other clouds is very expensive - one trip would take weeks(!) to upload all at once and will fill up free space. Sharing will fill up space of other people as well, forcing them into paid plans. Not cool :/

• Sher.ly is perfect: share TB’s of photos and videos instantly from your storage only with friends you invite, they will contribute their own, making whole trip memories complete experience. Friends can look it over remotely and choose what to download, on their own time.

wtorek, 23 lipca 13

Consumer use-case #2• Sharing with Family on their tv’s:

• Connect #SherlyBox to your laptop, choose pictures and videos you want to share • Next time you’re there hook it up to your parents tv and internet connection. That’s it.

• Your Family will see your new photos and videos as you add them to shared folder

• SherlyBox is remote share, storage and photo & video display device you control from your own Sher.ly application • Sher.ly is perfect: share TB’s of photos and videos instantly from your own storage only with friends & family you invite. No need for bulk uploads or downloads

wtorek, 23 lipca 13

Consumer use-case #3

• Personal content distribution platform for mobile media player: AllPlayer (11M ww UU)

• #SherlyBox as shareable with friends and family VOD repository • Download content for offline use

wtorek, 23 lipca 13

Is there a need for it?

• Transporter - personal sharing, single 1TB drive, no expansion - $269

wtorek, 23 lipca 13

Is there a need for it?

• Space Monkey - personal P2P stored backup, sharing, single 2TB drive, - $99

wtorek, 23 lipca 13

Is there a need for it?

• Plug - personal P2P sync & sharing, no drive, - $150

wtorek, 23 lipca 13

B2B2C: files marketplaceFreemium model, distribution channel for self-publishers

5% commission.

any file format

local cloud for teams

30% commission.

limited file format

wtorek, 23 lipca 13

B2B2C use-case: self publishers

• You have created your own content: market analysis, manual, translation, user guide, screensaver or wallpaper, cool video or ringtone, code library, plugin or application, indie game or wrote an e-book? • Why not sell it?

• Sign up to Sher.ly merchant program, set price for each of your files

• Sher.ly will offer your work to users searching for related content

• Sher.ly handles payment processing

• only 5% commission to us, rest is yours.

wtorek, 23 lipca 13

B2B: bigger money

Sher.ly is a member of

• Server licenses (Active Directory, other)

• Volume client licensing

• Customized security

• API integration

wtorek, 23 lipca 13

B2B use-case: secure file collaborationcase #1: law office

• Actual and ordered file system is key to efficient communication

• Sher.ly is Customer folder with all documents - file manager with custom security

• All documents in one place with easy access to all people involved

• Easy sharing, adding and removing people

• smart, selective sync: no accidental deletions

• easy backup and restoring

wtorek, 23 lipca 13

B2B use-case: secure file collaborationcase #2: FTP replacement

• Creative agencies handling over Customer multimedia projects

• DTP print houses receiving huge files for last moment

• any teams working on projects for easy file sharing & distribution

• always up to date versions available

• so simple, users will be using Sher.ly without realizing it - via desktop folders

• easy place to access and reorganize all standard cloud services files

wtorek, 23 lipca 13

price: pay per user and storage spacenonononono

Competition

price: free client & space, paid server licensese-commercechat tags in-app notificationscustom security

local cloud you controlvs

wtorek, 23 lipca 13

Sher.ly unfair advantage

• pure SaaS model: we provide software, support and connections authentication services

• no user-related service costs. Free user is db entry cost only(!)

• no heavy lifting: all users traffic is direct, all storage is their own.

• full confidentiality for Customers, full deniability for Sher.ly - we do not host anything

wtorek, 23 lipca 13

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Business Model Canvas

wtorek, 23 lipca 13

Distribution channels & growth hacking opportunities

• Neckermann (white label) - setting local sharing photo/video folders for holiday customers. Using special version of Sher.ly with Partner ads displays - reach to 360K users in Poland (3.2 mln worldwide)• Travel Agents (SherlyBox) - distribution "Sherlybox holiday" - free holiday sharing experience with revenue share - reach to 560K users via email.• Nikon & Canon - RAW LOCAL Sharing point (white label) - setting free local sharing photo/video folders for cameras users - reach to 90K in Poland and 4.5M worldwide users• Sher.ly cloud integrated with email client - validation with onet.pl, interia.pl, o2.pl, gazeta.pl. Local host and share only links so large files will be able to be shared.• Magazine Offices that use FTP for content distribution: Bauer, Media Service Zawada• NAS storage vendors Zyxel, Dlink, Netgear (white label) - meetings scheduled• Validate with music and movie services for lent property scheme • Validate cooperation with sellboxhq.com, sellfy, Intubus, SnapSell, Swapell.com• Opensubtitles.org (white label) - setting local sharing groups for this service - reach 22 mln users, scheduled• ALLPlayer - (white label) integration with ALLMediaServer - reach to 11 mln users.

wtorek, 23 lipca 13

customer development

groups IT integrators SMC

polls (100 pl & 30 en), interviews

interviews, case studies (BRE BANK, Global Micro Solutions)

polls (<100 pl) landing pages, interviews

BETA signups< 1000 signups for BETA through landing pages

BRE BANK, Global Micro Solutions RPA

Warsaw University, MIMIGroup Agency, Presspad, Bokwa DTP,

wtorek, 23 lipca 13

Milestones

Landing page & CustDev, 500 signups in 2 weeks, Business in line

MVP Win/OSX, private Beta

Public Beta

1st release, Win/OSX/Linux

NAS & SherlyBox release

May

July

Sep

Nov

Dec

2013

wtorek, 23 lipca 13

founders: serial entrepreneurs

Blazej MarciniakCEO & co-founder, originator of GatelessVPN, Sher.ly technology. Expert on communication technology with 15 years of experience in product management and strategic development. Sher.ly is my 3rd startup@Blazej_os [email protected]

Marek CieslaInvestor in the GatelessVPN technology project. Entrepreneur with international sales/marketing background, CEO of MIMIGroup & ALLPlayer co-founder. MBA from Oxford Brookes University (UK).Sher.ly is my 6-th startup@marekciesla [email protected]

We are friends for 14 years and working on GatelessVPN technology since 2009. Team consists of 2 developers and growth hacker.

wtorek, 23 lipca 13

Thank You!

@sherlyfiles

[email protected]

[email protected]

wtorek, 23 lipca 13