©2016 ShoeFitts Marketing. All rights reserved. The new Department of Labor regulation has flattened the competitive landscape. Soon, every advisor will be a fiduciary. Levelized comp will be the mainstay. Fees will be compressed as a result of additional scrutiny. Moreover, the onslaught of robo-advisors will drive the perception of commoditization even further. The new world order demands that advisors clearly define how their value and services meet client objectives and goals. The clock is ticking and now is the time to shift perceptions of what branding is and what branding and client experience will be in the future. The keynote, Your Brand. Your Business. Your Bottom Line. is designed to kick start those conversations and drive a revitalized brand. Your Brand. Your Business. Your Bottom Line. A keynote presentation that demonstrates relevant ways advisors can become a brand in demand and not just another fiduciary. Advisors Learn How To: • Use the DOL fiduciary regulation to their benefit • Discover the intersection of brand and the perceived value of their services • Understand the secret code behind a passion-powered brand • Generate deeper client relationships and new business through branding • Develop a workable plan for creating a unique brand • Grow their sales and bottom line with effective branding Perceived Value Designing a logo and putting up a website won’t cut it anymore. Advisors must rethink their brand identity and the perceived value of their brand. Years ago, organizations owned their brand message and dictated how clients saw and heard their message. No longer. Today, clients and prospects conduct internet research and determine the flow of information. Making it Happen With Your Brand. Your Business. Your Bottom Line. Sheri provides tactical ways advisors cannot just survive, but thrive, by effortlessly amplifying the power of their brand. Advisor attendees will walk away with clear steps to create a unique brand and infuse their brand into all their sales and service efforts.