Shepherding Your Content for Operational Efficiency

Shepherding Your Content for Operational Efficiency

Val Swisher, CEOContent Rules

@contentrulesinc

Operational EfficiencyDoing more with the same resources.

Definition

Content RulesAn amazing collection of people who help great clients create fabulous content and get it ready for global consumption.

Who am I?

Operational Efficiency is Not New

What About Terminology Management?

Consistent TerminologyIncreases Operational Efficiency

How?

How Many Ways Can You Say:

Dog Puppy

Canine Poodle

What About XML and Reuse?“You Cannot Realize the Gains of Structured Authoring Efficiency if You are Not Efficient with Words” - me.

Why?

Operational Efficiency and Translation

Translation TrifectaHow?

But How?

Pull

Push

No one uses style guides.

Dirty Little Secret

That’s right.No one.

Using the right tools, you will

Right Tools

• Spend less time writing• Use editing resources more effectively• Create better quality content in all languages• Spend 15-40% less money on translation• Get to market faster• Field fewer technical support calls• Have happier customers

So What are You Waiting For?

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