Ashley Hall Deputy Head, Innovation Design Engineering Royal College of Art Head of Experimental Design [email protected]www.designcreate.info www.rca.ac.uk Partner – Diplomat Design [email protected]www.diplomatdesign.com Urban Architecture Innovation Design Research group http://urbanaid.wikispaces.com/
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Ashley HallDeputy Head, Innovation Design Engineering Royal College of ArtHead of Experimental [email protected] www.designcreate.info www.rca.ac.uk
Cultural transfer too strong:Products not culturally ‘accessible’ to an export market
Cultural transfer too weak:Generic productsLack of regional identity
Solution:Balance generated by interaction between Ghanain and RCA students to moderate cultural design features
Cultural transfer in product design
分 烈的文化元素过 强 :面 出口市 , 品 以得到其他文对 场 产 难化的接受和 同认
弱的文化元素运用过 :无 性 品标识 产失地区特点和个性丧
方案 :加 与纳 RCA 学生的 合作,找设计到适中的文化元素与 的 合设计 结点
品 中的文化元素运用产 设计
Re-invent the wheel
自行 的 新车轮 创 设计
Space Hotel
太空旅店
IDE1 2009 Space Hotel / 太空旅店
EXPFoundation level investigation of new innovations for future commercialisation
Design, science and research methods combined
Projects must have a view to commercial exploitation
Output: Advanced design centres, incubators,Startups & research
新的探索与研究, 将来的商 化 新 奠定基为 业 创 设计 础
,科学和 研究的 合运用设计 设计 结
目必 具 商 的可 施性项 须 备 业 实 出:超前的 中心,孵化器,启输 设计 动 & 研究
Greg Epps - Robofold
Rombout Frieling – Flupper
Ross Atkin - Entropy Machine
IDE ResearchNew cluster focussed on Chinese design, culture and branding + PhD’s looking at cultural transfer between Chinese tradition and consumer products