Shell Helix Sticker Collectibles

Sticker Collectibles

Shell Helix Sticker Collectibles

Background

• Shell Helix Motor Oil in Malaysia had a promo “Spot-the-sticker” – Stickers were given to motorists to put on their

vehicles – for a chance to win prizes every week.

• To promote this offline promotion online, we developed an online engagement strategy that will get us …

Visibility , Virality & Engagement .

Where else?

Where are we doing it?

Cars are a passion with our target audience

We gave them a whole gallery to choose from

Shell Helix Sticker Collectibles

What can they do with the stickers ?

1) Downloaded to Profile2) Publish to own Wall 3) Publish to Friends Walls 4) Send an Invite

News Feed

Friends Wall

Facebook Ads

Banner Ads

Emailers

Two e-mailers were sent for this campaign.

This is part of the publicity of the campaign, announcing new winners as well as new cars added in the Shell Helix Sticker Gallery.

User reviews: of 4.8/5

Social Media Property for Shell