Sheffield

SHEFFIELD//

SHEFFIELD: THE CITY OF OPPORTUNITYSheffi eld is a city of great opportunity, no matter if you live here, work here or invest here. People and businesses achieve. Sheffi eld, more than any other city I know, is also full of surprises – and that’s why I feel so fortunate to live and work here.

Throughout its history, Sheffi eld and its people have been recognised as inventive, hardworking and entrepreneurial. It’s also a city that prides itself on getting on with things. Quietly but effectively, we always get the job done, irrespective of the challenges we face.

It’s this approach that is helping us to attract a raft of new investors. Just last year, Capita Hartshead located its national headquarters in our city. A few months later, international research consultancy Bunnyfoot began work on its own Sheffi eld hub. “We recognise the value of what has been created [in Sheffi eld] and its exciting future,” Bunnyfoot Sheffi eld’s MD Alison Rawlings said at the time. “We want to be part of that future.”

She’s not the only one. David Richards, President and CEO of software fi rm WANdisco, also chose Sheffi eld for

his company’s new European base. After signing the deal, he praised the “fantastic quality of life” in Sheffi eld and spoke highly of the “15,000 skilled graduates” who leave our two universities each year. Sheffi eld is also the city of choice for global names like Boeing and Rolls-Royce, who benefi t from our unrivalled credentials in advanced and modern manufacturing.

You may know that Sheffi eld is on the doorstep of the sublime Peak District. But did you know that Sheffi eld itself is England’s greenest city and boasts more trees per person than any other city in Europe? You may also know that Sheffi eld is nicknamed the ‘Steel City’. But did you know that we actually produced more steel in 2007 than ever before?

There’s no doubt about it: Sheffi eld is a great place to be at the moment. From the recent regeneration of the city centre to the vibrancy of the arts scene and the strength of our local economy, everything seems to be on the up.

So what are our ambitions now? What’s the Sheffi eld vision? Well, in simple terms, we aim to stay true to our

three targets:■ To be a modern, vibrant, green city where people choose to live, invest and work;■ To operate a council that gets things right fi rst time for our customers;■ To be a city where everyone can achieve their full potential.

Here’s a fl avour of how we’re achieving these goals and how Sheffi eld has re-emerged as one of Europe’s most dynamic cities. However, the only way to really understand this city is by spending time here with the friendliest and most accommodating people in the world.

With that in mind, I look forward to welcoming you to Sheffi eld in the very near future!

COUNCILLOR PAUL SCRIVEN, LEADER OF THE SHEFFIELD CITY COUNCIL

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CONTENTS■ Doing Business in Sheffi eld 04 – 05■ Advanced Manufacturing 06 – 09■ Digital and New Media 10 – 13■ Skilled and Loyal Workers 14 – 15■ Studying in Sheffi eld 16 – 19■ Attractions and Events 20 – 23■ A Well-Connected City 24 – 25

Sheffi eld City Council’s Leader, Paul Scriven and Chief Executive, John Mothersole

A CITY THAT MAKES THINGS HAPPENIn Sheffi eld, the support structures are in place to give every single business the best possible chance of succeeding. That’s why we’re home to thousands of thriving businesses in a cross-section of industries. For hundreds of years, Sheffi eld has functioned as a catalyst for enterprise and achievement – and business conditions are now better than ever before. 43% of people living in Sheffi eld City Centre

Did you know?

are aged 20-34,giving the city a vibrant and youthful feel

//PEOPLE OFSHEFFIELD //DOING BUSINESS

IN SHEFFIELD

THE STORY SO FARSheffi eld has long been recognised as one of Britain’s premier locations for business. In the 18th and 19th centuries, it was the iron and steel industries that put the city on the map – at one stage Sheffi eld produced half of all the steel in Europe. Towards the end of the 20th century, the focus shifted to advanced manufacturing and digital and new media – both of which have continued to showcase Sheffi eld’s innovation in the early part of the 21st century. Sheffi eld has also developed a global reputation in healthcare technology, sustainable energy, computer game development and e-learning. To appreciate the renaissance Sheffi eld is enjoying, you

only need look at some of the world-famous brand names now based in the city. For example, HSBC, Abbey, DLA Piper, Irwin Mitchell and Royal Mail all now run their strategic operations in Sheffi eld. In the shared services arena, the city has attracted international businesses such as BT, Capita, EDS, PlusNet and Virgin Media.Unsurprisingly, then, the Sheffi eld economy is thriving.

In these tough economic times, Sheffi eld is proving a resilient city that is well equipped to overcome any challenge it faces.

FACTS & FIGURES»» SHEFFIELD HAS BEEN INDEPENDENTLY BENCHMARKED AS THE

UK’S MOST COST-EFFECTIVE LOCATION FOR PROPERTY AND STAFF »» TOTAL OFFICE OCCUPANCY RATES ARE 40% CHEAPER THAN

IN LONDON»» WEEKLY WAGES IN SHEFFIELD ROSE BY 27% BETWEEN 2000

AND 2006, THE HIGHEST OF ALL CORE CITIES AND ABOVE THE NATIONAL AVERAGE OF 24.5%

»» SALARY COSTS ARE STILL 30% LOWER THAN IN LONDON »» BUSINESS AND FINANCIAL SERVICES SAW GROWTH OF 57% IN

THE 10 YEARS TO 2005 »» OVER 1.1 MILLION SQ FT OF GRADE ‘A’ OFFICE SPACE HAS BEEN

DEVELOPED IN THE LAST FIVE YEARS

SUZANNE LIVERSIDGE, MANAGING PARTNER AT COMMERCIAL LAW FIRM HALLIWELLS4/5

THE EXPERT OPINION“It’s great to do business in Sheffi eld. First and foremost, the business community is extremely passionate about trade in the region and works to encourage successful enterprise at all levels. “In addition to this, the people

of Sheffi eld enjoy a fi ne quality of life with access to beautiful countryside, excellent education and healthcare and superb cultural offerings. For businesses, this means there is an available workforce that is happy and

committed to the region.“Sheffi eld really is a city where

things get done – and this is solely down to the attitude and spirit of the people here. In my view, no other city can match Sheffi eld’s unique offering.”

Sheffi eld is the heartbeat of UK manufacturing and remains home to many of the world’s most innovative engineering organisations. With both universities strong in engineering, an Advanced Manufacturing Research Centre and an unrivalled heritage in the steel industry, it is lit tle wonder that Sheffi eld remains a vital player in the world of manufacturing.

ENGINEERING THE FUTURE

Did you know?Sheffi eld is the

trademark

only UK citywhose name is protected as a

THE MAJOR PLAYERS IN SHEFFIELD■ Swann-Morton Ltd produces 1.5 million surgical and craft blades a day. The company makes 98% of all surgical blades used in Britain and has 70% of the market in western Europe.■ Engineering fi rm Davy Markham helped create the Millennium Bridge in Gateshead, the Thames Barrier fl ood defences and the Channel Tunnel.■ Sheffi eld Forgemasters is the world’s largest independently owned forgemaster, producing and stocking products for mills and presses, nuclear, offshore oil and gas, defence, power generation and materials processing.■ Industry heavyweights Boeing and Rolls-Royce are the driving force behind Sheffi eld’s internationally acclaimed Advanced Manufacturing Research Centre (AMRC).■ Symmetry Medical, the world’s largest independent medical device manufacturer, has built its European headquarters in Sheffi eld.■ Gripple, a fi rm specialising in wire joining and tensioning solutions, was awarded the Best Factory prize in the Institution of Mechanical Engineers’ (IMechE) prestigious Manufacturing Excellence Awards.■ Bromley Performance Sports is a world leader in high performance winter sports products.

FACTS & FIGURES»» ADVANCED MANUFACTURING IN THE SHEFFIELD REGION

EMPLOYS AROUND 130,000 PEOPLE »» SHEFFIELD PRODUCED A HIGHER VALUE OF STEEL IN 2007

THAN IN ANY OTHER YEAR IN THE CITY’S HISTORY»» APPROXIMATELY 1,400 STUDENTS PER YEAR GRADUATE FROM

SHEFFIELD’S UNIVERSITIES IN ENGINEERING DISCIPLINES»» SHEFFIELD’S HARRY BREARLEY IS CREDITED WITH THE

INVENTION OF STAINLESS STEEL IN 1913 »» THE PETRONAS TWIN TOWERS IN KUALA LUMPUR (THE

WORLD’S TALLEST TWIN BUILDINGS) ARE CLAD IN SHEFFIELD STAINLESS STEEL

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“The Sheffi eld region has a pedigree of engineering excellence and innovation in materials processing. The wealth of experience within the region’s

fi rms and universities was recognised by aerospace leaders such as Boeing, Rolls-Royce, BAE Systems and Messier Dowty. Their vision of creating our global

centre of excellence was built around Sheffi eld engineering and ingenuity delivering better, quicker, cheaper and greener parts for future generations of aircraft.”

ADRIAN ALLEN, DIRECTOR OF BUSINESS AT THE ADVANCED MANUFACTURING RESEARCH CENTRE

THE EXPERT OPINION

//PEOPLE OFSHEFFIELD //ADVANCED

MANUFACTURING

Winter Garden: the largest urban glasshouse in Europe and home to 2,500 plants from around the world

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Made in Sheffi eld is a brand associated with quality, one of the few city trademarks widely recognised throughout the world

– Chris Rea, AESSeal

The digital and new media industries in the Sheffi eld region are growing at a faster rate than anywhere else in the UK in terms of specialist companies and new jobs. Quite simply, Sheffi eld is an incubator for the digital industries. It is a city packed full of intelligent minds, exciting ideas and successful new media businesses.

THE HUB OF DIGITAL INNOVATION

Did you know?Sheffi eld is one of the most

connected cities in the UK,offering 100% high-speed

broadband ADSL coverage

THE MAJOR PLAYERS IN SHEFFIELD■ Zoo Digital, which makes software for interactive DVDs, is gaining recognition in Hollywood and recently signed a 15-year contract with The Walt Disney Company.■ Warp X harnesses cutting-edge digital technology and low-budget production methods to make high-value movies that can reach cinema audiences across the world.■ DESQ has been creating innovative and exciting digital learning experiences since 1998. The company makes digital learning materials to support formal education in schools and colleges as well as informal learning experiences.■ Chemistry is a game development studio that is now making incredible products on the next-gen toolset Unreal Engine 3.■ Digital communications fi rm QUBA has helped organisations like the BBC, Channel 4, Land Rover and the Carbon Trust to embrace the digital age.■ Sheffi eld is home to learndirect, established by Ufi . It’s the largest e-learning network of its kind in the world.

IT CONNECTIVITYSheffi eld leads the way in IT connectivity, with 100% of local exchanges enabled for high-speed digital services (broadband ADSL) over existing phone lines. As a whole, Yorkshire and the Humber is totally broadband enabled, making it one of the country’s most connected places.Businesses also benefi t from the IPNet Sheffi eld project

– pre-WiMAX technology offering wireless speeds over 10Mbps for daily use or as a back-up facility. Sheffi eld is the fi rst place in the UK to be covered by such a network.Sheffi eld is also part of the South Yorkshire Digital Region:

an EU-funded initiative to bring high bandwidth broadband access (50Mbps) to the whole region. The Digital Region, backed by Yorkshire Forward and the four local authorities in South Yorkshire, is the EU’s biggest ever municipal project.

10/11DEBORAH EGAN, DIRECTOR OF SHEFFIELD INDEPENDENT FILM

THE EXPERT OPINION

//PEOPLE OFSHEFFIELD //DIGITAL AND

NEW MEDIA

“Sheffi eld has always been a pioneer in this area, developing the UK’s fi rst Cultural Industries Quarter 20 years ago. The city is again racing ahead of its competitors with the Sheffi eld Digital Campus – an ambitious

new district aimed at high technology businesses in the knowledge, creative and digital industry sectors. The Digital Campus will offer 600,000 sq ft of scalable offi ce accommodation and add to the growing sense of

optimism within the city.“The universities are also making

a huge difference. Sheffi eld Hallam’s ‘PlayStation Degree’ in game software development is the fi rst of its kind. All in all, Sheffi eld fully embraces the digital age.”

FACTS & FIGURES»» SHEFFIELD HAS THE FASTEST GROWING DIGITAL AND

NEW MEDIA SECTOR OF ANY UK CITY REGION, AT 32% FROM 2000-2005

»» SHEFFIELD HAD A 27% GROWTH IN KNOWLEDGE-INTENSIVE INDUSTRIES BETWEEN 1998 AND 2005, COMPARED TO A NATIONAL AVERAGE OF 17%

»» THE DIGITAL NEW MEDIA SECTOR EMPLOYS MORE THAN 20,000 PEOPLE IN OVER 3,000 COMPANIES

»» 88% OF THESE COMPANIES ARE FORECASTING GROWTH IN THE NEXT 12 MONTHS

»» NATIONAL UK BROADCASTER CHANNEL 4 IS INVESTING £10 MILLION IN DIGITAL COMPANIES IN YORKSHIRE TO DISCOVER WAYS TO TAKE PUBLIC SERVICE MEDIA TO NEW AUDIENCES AND THROUGH NEW DIGITAL PLATFORMS

Sheffi eld has become a great hub for

digital media in recent years

Alison Rawlings, MD of Bunnyfoot

Sheffi eld

//PEOPLE OFSHEFFIELD //DIGITAL AND

NEW MEDIA

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Electric Works helter skelter: Britain’s fi rst

indoor offi ce slide, taking you down

three fl oors in just seven seconds

A WORK ETHIC YOU CAN RELY ONHard-working, entrepreneurial and loyal, these are the people you want working for your business. They are also the people your customers want to engage with – professionals with real personality and a helpful, problem-solving mindset.

Did you know?In Sheffi eld, the average

journey time to work is

just 23 minutes

FACTS & FIGURES»» STAFF TURNOVER OF 15.6% COMPARED TO UK AVERAGE

OF 22.7%»» 7.6 MILLION PEOPLE LIVE WITHIN A COMMUTABLE DISTANCE

OF SHEFFIELD»» THERE ARE 12 UNIVERSITIES WITHIN A PEAK ONE-HOUR

TRAVEL TIME, GENERATING AROUND 50,000 GRADUATES A YEAR

»» HIGHEST LEVEL OF EMPLOYMENT GROWTH OF ALL CORE CITIES IN THE LAST 10 YEARS

»» SHEFFIELD BOASTS MORE THAN 7,000 PROFESSIONALLY QUALIFIED FINANCE, ACCOUNTING AND BANKING STAFF, WITH AN ADDITIONAL 3,000 PEOPLE CURRENTLY STUDYING FOR PROFESSIONAL QUALIFICATIONS IN THIS FIELD

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“Sheffi eld is a city brimming with talented people – and talented people are the key to any successful business. But Sheffi eld’s competitive edge is not just about talent. The people of Sheffi eld also demonstrate extraordinary

loyalty and passion for the area that is rarely seen elsewhere. For business leaders, this loyalty is invaluable as it means you can build long-term strategies around people in a way that is not possible in the middle of

London, for example.“When you also add to the mix

the traditional Yorkshire values of straightforwardness, hard work and integrity, you end up with a pool of workers to match any in the world.”

MARTIN EDMONDSON, CHIEF EXECUTIVE OF GRADUATES YORKSHIRE

THE EXPERT OPINION

//PEOPLE OFSHEFFIELD //SKILLED AND

LOYAL WORKERS

The people of Sheffi eld

demonstrate loyalty and passion for

the areaMartin Edmondson

Sheffi eld has two world-renowned universities producing a steady stream of highly educated individuals with the attributes your business needs.

GRADUATES WHO MAKE A REAL DIFFERENCE

Did you know?Sheffi eld was voted as one of the

best places to be a studentin 2008

THE UNIVERSITY OF SHEFFIELDEstablished in 1905, the University of Sheffi eld has long been considered one of the UK’s most important educational institutions. At present, the university is ranked 6th in the country for research quality, with particular strengths in biological subjects. The university also has an impressive reputation for

teaching, with 29 subjects considered “Excellent”. This makes it the third highest ranked university in the UK. It is currently ranked in the top fi ve in: Architecture, Automatic and Control Systems Engineering, Biological Sciences, Clinical Dentistry, French, Human Communication Sciences, Landscape, Mechanical Engineering, Music, Philosophy, and Russian and Slavonic Studies.The University of Sheffi eld offers Executive MBA and

regular MBA courses, as well as undergraduate and postgraduate courses.

SHEFFIELD HALLAM UNIVERSITYEstablished in 1969 as a polytechnic, Sheffi eld Hallam

took on university status in 1992. At present, Sheffi eld Hallam is considered “Excellent” in 12 subject areas. It also boasts 17 research centres and institutes and is considered the leading research centre in Art and Design in the Midlands and north of England.The university works with more than 25 professional

bodies and with business and industry leaders such as Sony, BP, NHS, Network Rail, Cisco, SAP and Microsoft.Like the University of Sheffi eld, Sheffi eld Hallam

University offers Executive MBA and regular MBA courses, as well as undergraduate and postgraduate courses.

16/17PETER HOPTON, DIRECTOR OF VERY PC

THE EXPERT OPINION

STUDYING IN SHEFFIELD //PEOPLE OF

SHEFFIELD //

“Sheffi eld offers some of the best educational institutions in the UK but it’s more than that. Sheffi eld offers all of the attractions of the big city – things to do, experiences to be had, people to meet – without the downsides.

“Most people who visit Sheffi eld would agree that it has a certain je ne sais quoi. Our location in the Peak District brings fresh air, views and space, making the city a genuinely pleasant place to live and work.

“Everywhere you go, you fi nd friendly people with a can-do attitude, which means Sheffi eld is a place where things get done.

“That’s why Sheffi eld is the city where more students stay to live than any other.”

Sheffi eld’s Cutting Edge: this 90m iconic water sculpture marks the gateway to the city outside the train station

FAMOUS ALUMNI ■ Sir Harry Kroto Nobel Prize for Chemistry 1996■ Sir Peter Middleton Chancellor of the University of Sheffi eld, Chairman of Camelot■ Dame Anne Rafferty, DBE Judge of the High Court of Justice■ Amy Johnson Pioneering aviator of the 1930s■ Sir Hans Kornberg World-famous biochemist■ Penny Hughes Former president of Coca-Cola Great Britain and Ireland■ Sir Richard Roberts Nobel Prize for Medicine and Physiology 1993■ Eric Dancer CBE Former managing director of Dartington Crystal■ Nick Park CBE Academy Award-winning animator and director

FACTS & FIGURES»» THERE ARE 54,000 STUDENTS IN SHEFFIELD EACH YEAR, WITH

15,000 ANNUAL GRADUATES»» THERE ARE 12 UNIVERSITIES WITHIN A 60-MINUTE COMMUTE

CATCHMENT, PRODUCING 50,000 GRADUATES EACH YEAR»» APPROXIMATELY 49% OF SHEFFIELD’S GRADUATES REMAIN IN

THE CITY»» IN 2006/07, SHEFFIELD HALLAM HAD 3,200 NON-UK

STUDENTS AND THE UNIVERSITY OF SHEFFIELD HAD 4,600, WITH THE BIGGEST GROUPS COMING FROM CHINA, MALAYSIA, INDIA, GERMANY AND NIGERIA

»» MORE THAN 70 SPIN-OUT COMPANIES HAVE COME FROM SHEFFIELD’S UNIVERSITIES IN THE LAST FIVE YEARS, CREATING MORE THAN 150 JOBS

»» SHEFFIELD COLLEGE IS THE LARGEST FURTHER EDUCATION COLLEGE IN EUROPE

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STUDYING IN SHEFFIELD //PEOPLE OF

SHEFFIELD //

With its location on the doorstep of the Peak District, Sheffi eld has developed a reputation as the number one destination for outdoor enthusiasts. But Sheffi eld is also one of the UK’s most fascinating cities from a cultural perspective, with an array of museums, galleries and theatres. The city hosts world-renowned arts festivals, has produced many of the nation’s most celebrated musicians and is home to some truly inspiring architecture. With Sheffi eld, you can be sure that there will be something to see and do whenever you visit.

YEAR-ROUND CULTURE AND ADVENTURE

Sheffi eld’s Theatre Quarter has theDid you know?

largest concentration

within a square mileof theatres

outside London

FACTS & FIGURES»» HALF OF SHEFFIELD’S POPULATION LIVE WITHIN 15 MINUTES

OF OPEN COUNTRYSIDE»» IT’S THE ONLY CITY WITH A NATIONAL PARK WITHIN ITS

BOUNDARY»» SHEFFIELD IS ONE OF THE UK’S TOP CITIES FOR CYCLING,

WITH TRAILS COVERING HUNDREDS OF MILES »» THE PEAK DISTRICT IS THE SECOND MOST-VISITED NATIONAL

PARK IN THE WORLD, AFTER MOUNT FUJI NATIONAL PARK IN JAPAN

»» THE CLIMBING FACILITIES AND NATURAL FEATURES IN AND AROUND SHEFFIELD ATTRACT ENTHUSIASTS FROM AROUND THE WORLD – AS DOES THE SHEFFIELD ADVENTURE FILM FESTIVAL

»» SHEFFIELD IS ENGLAND’S GREENEST CITY, WITH 150 WOODLANDS AND 50 PUBLIC NATIONAL PARKS

»» THE PEACE AND WINTER GARDENS WON THE ACADEMY OF URBANISM’S GREAT PLACE 2008 AWARD

»» SHEFFIELD IS HOME TO MORE THAN 50 INDEPENDENT MUSIC STUDIOS

»» GUARDIAN READERS RECENTLY VOTED SHEFFIELD’S SHOWROOM THEIR FAVOURITE INDEPENDENT CINEMA

»» MEADOWHALL IS ONE OF EUROPE’S LARGEST SHOPPING MALLS

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//PEOPLE OFSHEFFIELD //ATTRACTIONS &

EVENTS

MATT HEASON, FOUNDER OF HEASON EVENTS

THE EXPERT OPINION

INNOVATIVE TOURISMSheffi eld prides itself on seizing opportunities to entertain and delight residents and visitors with some of the most original and sought-after experiences the UK has to offer.Between May and September 2008, for example,

Museums Sheffi eld hosted the only UK showing outside London of an exhibition showcasing the work of Vivienne Westwood, one of the most infl uential fashion designers of the last 30 years. This major exhibition featured more than 150 designs selected from the Victoria & Albert Museum’s collection and Vivienne Westwood’s personal archive. It brought over £1 million into Sheffi eld’s local economy.

“Sheffi eld holds a number of annual events of international importance. Cliffhanger and the Sheffi eld Adventure Film Festival refl ect both its geographic location – a city of half a million people sharing one of the world’s oldest

national parks – and its population of outdoor-orientated enthusiasts. Due to its proximity to the Peak District National Park, Sheffi eld boasts the highest population density of rock climbers of any city in the world.

“Sheffi eld also hosts major, well-branded events such as the World Snooker Championships at the Crucible Theatre, an event now linked with the city in people’s minds. This is something that can’t be said for many other cities.”

WHAT’S ON IN SHEFFIELD?

APRIL SENSORIA■ Sensoria is the UK’s festival of fi lm and music. Sensoria’s natural home is Sheffi eld – a city renowned for its creative and technical innovation and rich musical heritage.

APRIL–MAY WORLD SNOOKER CHAMPIONSHIPS(Crucible Theatre) ■ The climax of snooker’s annual calendar and the most important snooker event of the year in terms of prestige, prize money and world ranking points.

APRIL-MAY PEAK DISTRICT WALKING FESTIVAL ■ More than 100 walks and activities over the duration of the 10-day festival. Enthusiastic walkers return time and again to enjoy the stunning countryside and clear their minds of the pressures of everyday life.

JUNE–JULY SHEFFIELD CHILDREN’S FESTIVAL■ This two-week festival provides more than 20,000 children and young people from more than 130 Sheffi eld schools with the opportunity to develop their creativity and to take part in a range of cultural activities.

JULY CLIFFHANGER■ Cliffhanger is one of the UK’s largest outdoor-pursuits festivals, based in one of Sheffi eld’s biggest green spaces. The aim of the event is to inspire and involve.

OCTOBER GRIN UP NORTH■ This two-week festival celebrates all that is good in UK and international comedy. The programme includes a rib-tickling blend of stand up, funny fi lms, comic quizzes, lectures and general larking about.

OCTOBEROFF THE SHELF■ Sheffi eld’s annual celebration of writing and reading includes workshops, walks, talks, exhibitions, competitions and more.

NOVEMBER/DECEMBERGALVANIZE ■ This annual festival celebrates contemporary metal design and provides an insight into the city’s vibrant creative metalwork industry.

NOVEMBER SHEFFIELD DOC/FEST■ Sheffi eld Doc/Fest takes place over fi ve intense days in November and is recognised as one of the three most infl uential documentary fi lm festivals in the world.

For the defi nitive guide to what’s on in the city, visit www.eventsheffi eld.com

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Look at a map of Britain – Sheffi eld is about the most central city on there. It is also well-connected to other cities in the UK as well as the rest of Europe and the world.

SHEFFIELD IS AT THE HEART OF EVERYTHING

AIR LINKSSheffi eld is in the unique position of lying between six international airports, none more than 65 miles away. This makes Sheffi eld a wonderfully accessible city whether you’re visiting for business or just to spend time in this beautiful part of the world.■ Robin Hood Doncaster Sheffi eld Airport: 20 miles north-east of Sheffi eld with a range of scheduled and charter fl ights to Europe and North America. ■ Manchester International Airport: 35 miles from Sheffi eld, the main international gateway outside London can be reached by train in under an hour.■ East Midlands Airport: 47 miles south of Sheffi eld,

East Midlands Airport services more than two million passengers a year and provides a large number of domestic and European fl ights.■ Leeds Bradford International Airport: 40 miles north of Sheffi eld, Leeds Bradford operates fl ights to the UK and Europe for both business and leisure.■ Humberside International Airport: 60 miles away, Humberside International Airport offers scheduled fl ights to Scotland and the Netherlands.■ Liverpool John Lennon Airport: 65 miles to the west of Sheffi eld, Liverpool John Lennon Airport offers scheduled fl ights to UK destinations and continental Europe.

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Did you know?Sheffi eld’s Supertram is used by 36,000 people every day

EUROSTAR LINKS■ Paris: 5 hours 30 minutes to the heart of Paris (pick up the Eurostar at St Pancras, London)■ Brussels: 5 hours 20 minutes to the centre of Brussels (pick up the Eurostar at St Pancras, London)

RAIL LINKS AND TRAVEL TIMESSheffi eld is easy to get to via train, with direct routes to and from many of Britain’s most important cities. ■ London: Direct trains in just 2 hrs■ Manchester: Direct trains in just 50 minutes■ Edinburgh: Trains (many direct) in around 3hrs 30mins■ Bristol: Direct trains in just 2hrs 46mins

ROAD LINKS■ North – South: The M1 runs past Sheffi eld on its route from London to Leeds. The M1 is just a 15 minute journey from Sheffi eld city centre.■ East – West: The M62 travels from coast to coast between Hull in the east and Liverpool in the west, via Leeds and Manchester.■ Sheffi eld Supertram: The Sheffi eld Supertram helps residents and commuters to travel between suburbs, shopping centres, leisure complexes and commercial areas.

//PEOPLE OFSHEFFIELD //A WELL-CONNECTED

CITY

SHEFFIELD

FOR MORE INFORMATION ABOUT THE CITY OF SHEFFIELD CONTACT:www.sheffield.gov.uk

Paul ScrivenLeader of Sheffield City CouncilEmail: [email protected]: +44 (0)114 273 4240

John MothersoleChief Executive of Sheffi eld City CouncilEmail: john.mothersole@sheffi eld.gov.ukTelephone: +44 (0)114 273 4002

GET IN TOUCH:

FOR MORE INFORMATION ABOUT DOING BUSINESS IN SHEFFIELD CONTACT:www.creativesheffi eld.co.uk

Ian BromleyChief Executive of CreativesheffieldEmail: [email protected]: +44 (0)114 223 2345

David FletcherDirector – Business Investment at CreativesheffieldEmail: [email protected]: +44 (0)114 223 2345

FOR MORE INFORMATION ABOUT TOURISM IN SHEFFIELD CONTACT:www.yorkshiresouth.com

Richard JonesChief Executive of Yorkshire SouthEmail: [email protected]: +44 (0)114 281 4048

Go to www.creativesheffield.co.uk for all reference sources.

FOR MORE INFORMATION ABOUT STUDYING IN SHEFFIELD CONTACT:www.sheffi eld.ac.ukwww.shu.ac.uk

University of Sheffi eldJane Chafer, Director of Student Recruitment, Admissions and MarketingEmail: [email protected]: +44 (0)114 222 1255

Sheffi eld Hallam UniversityJanine Fisher, Interim Head of the International OfficeEmail: [email protected]: +44 (0)114 225 4188

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