Sheex

* WHO YOU ARE

· est. 2007

· revolutionary sleep system — sheets, pillows, sleepwear, etc

· unique fabric — athletic performance wear

* WHAT YOU HAVEa quality productbacked by science, loved by users

“““

The first night I slept on my new Sheex sheets, I slept through the night without waking up.

I just sleep so well, they should be called dream sheets. I brag to others about these sheets.

Incredibly comfortable, and really help if you tend to perspire. Holding up well wash after wash. I will never go back to cotton sheets.

bedbathandbeyond.com

* CHALLENGES

new product what is sheex?

saturated categorywhy pay for sheex over regular sheets?

unclear brand messagingis this athletic wear? is this lingerie?

*

* BIG IDEA

Going to sleep can be difficult. Sheex makes it easy to sleep.

* INSIGHT

· People get too hot, sweaty, or cold to sleep

· People willing to spend on sleep

· People want better sleep

· Sheex is the solution.

* DISTRIBUTION

currently

proposed

* THE CAMPAIGN

rebrand (logo & site)packagingprintOOH

* NEW LOOK

* WEBSITE

* PACKAGING

* PRINT

* OOH: Hotels

*O

OH

: A

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