Sheena reno presentation prsa npd

Sheena McFarlandCommunications Specialist at the University of Utah David Eccles School of Business

Tell Your Story• There is less time than ever for journalists• It’s a Copy and Paste world• Don’t forget the details

What to Include in a Release• Date• Time• Place• Contact Info

It’s All About the Timing• Look at the calendar• Know the weekend/holiday staff• Give enough warning

Building Relationships• Mutual respect• Pitch features, even when under attack• Be Responsive and Anticipate Needs• Tell journalists of errors