Jul 10, 2015
Rating: R
Genre: Action/Thriller
Set in 2027
Story begins at Sarif Industries, a growing
biotechnology firm based in Detroit
Plot centers around Adam Jensen, security director
for Sarif, uncovering the truth behind a terrorist
attack on Sarif Industries
Espionage adventure across the world looking for
answers before eventually realizing that the
answers are closer than they seem
Adam Jensen
Megan Reed
David Sarif
Zhao Yun Ru
Rise of corporations in
globalization
Espionage
Transhumanism (ascending
our own humanity)
Ethics of advancing humans
with biomechanical
replacements for body parts
Conpiracy
Gamers like action so more focus would be placed on exciting action sequences and advertising that aspect
Most successful movies based on videogames were all action movies
The missions to each location in the world would be condensed to fit most of the original plot into the movie
Males
› 18-60
Females
› 25-45
Action movies are more geared toward
young to middle age males
Thrillers are more popular with an older
audience
Most important audience to gather are gamers
Most likely to see the movie
Easiest to convince
Almost 50% of gamers are 18-49 years old
25%
49%
26%
Gamers
Under 18 18-49 50 +
Best time of year to release movie would be in the summer
Time when the most successful action movies and movies based on videogames came out
Movie Release Date Budget Profit
Lara Croft: Tomb
Raider
June 15 $80 million $167.7 million
Prince of Persia:
The Sands of Time
May 28 $200 million $135.1 million
Mortal Kombat August 18 $18 million $104.2 million
Resident Evil March 15 $33 million $69.4 million
Generate interest in the
movie for both gamers
and people who’ve
never heard of it
Use social media to full
advantage in spreading
recognition of the movie
Focus on the “Human
Revolution” part of the
title
Magazines
Billboards
Flyers
Make sure they’re visually stimulating
and stylish
Most productive form of promotion
Average Trailer = 3 to 4 minutes long for theatres
Shorten for television
Make sure it’s exhilarating and shows a few pivotal parts of the movie
Make 3 versions:› Focus on action aspect
› Focus on thriller aspect
› Show the relationship with Jensen’s girlfriend to attract more women
Leak details to various websites
Big focus on videogame websites
Give “exclusive” information,
screenshots, updates, etc.
Billboards of the internet
One of the first things visible at the top of
websites
Interactive banner ads link to the movie
website or even contain a trailer for the
movie
Extremely important in getting trailers around the internet
Start a viral video campaign
Make videos advertising human augmentations from the film as if they were real commercials
Show behind the scene videos and interviews with the cast
Create Facebook page for movie
Update daily with news, videos, links to other websites
Post promotions for movie tickets and early screenings
Important to establish a
presence on most popular
social networking site in the
world
Create Twitter account
Similar to Facebook in update
More links to other websites than Facebook
Pay attention to trends list and try to become trending
#DeusExMovie, #HumanRevolution
Giveaways
Randomly give Digital Download version
of the videogame the film is based off of
to people on opening night and through
Twitter or Facebook
Have anyone dressed up as a character
get a discount for the movie or digital
download of the videogame
12months
10 months
8 months 6 months 4 months 2 months 2 weeks
Trailers X X X X
Social
MediaX X X X X X X
Websites X X X X X X X
Ads X X
Giveaways X X
Talk show
InterviewsX
Announcement Release
http://www.businessinsider.com/video-game-film-adaptations-ranked-by-profit-2012-6?op=1
http://www.imediaconnection.com/content/4525.asp
http://www.admedia.org/
http://independentfilmblog.com/archives/the-best-way-to-promote-your-film/
http://www.digitalsurgeons.com/blog/strategy/experiential-marketing-the-best-way-to-promote-movies/