SharpSpring vs. Infusionsoft A Research Guide for …...Since it’s a closed system, Infusionsoft does not have a native integration with Salesforce, the top CRM on the market. Both

A Research Guidefor Marketers

SharpSpring vs. Infusionsoft2017 COMPETITIVE ANALYSIS REPORT

InfusionsoftInfusionsoft is all-in-one management platform for micro-businesses. It’s a closed system. Use of its built-in CRM is mandatory since it doesn’t allow 3rd party CRM integration. Infusionsoft has a low entry price point with add-on costs. An annual contract is required. It's ranked low on 3rd party review sites.

SharpSpringLaunched in 2014 to deliver powerful and affordable marketing automation, SharpSpring is a flexible platform that integrates easily with other tools. SharpSpring is month to month and is an open system that grows with your company.

Reviews

Terms

Annual Cost20K Contacts(Get Started)

$8,187 - $9,588($1,599 - $3,598 Get Started)

AnnualMonth to month

Features

8.1/10 5/5

Trust Radius MarTech

6.1/10 3.7/5

Trust Radius MarTech

Comparable

$9,600($2,600 Get Started)

SharpSpring vs. Infusionsoft

Steve Buck, Black Tie Digital Marketing

“I've used other automated marketing platforms at another agency, however

they are wildly expensive and more geared towards large business.

SharpSpring was affordable enough for our agency and our business clients.

SharpSpring is by far my favorite 3rd party vendor. Truthfully it is the

product as a whole that really made us decide we NEEDED to use it.”

What one SharpSpring client says:

Real Results

GetIT Comms is a fast-growing B2B marketing agency that operates in 19 countries, providing regional services to some of the world’s leading technology organizations. After implementing SharpSpring for its clients, GetIT Comms experienced an average revenue increase of 20-30% per client.

Demodia is a digital marketing agency that specializes in demand generation, digital marketing, website development, and channel enablement. The agency got up and running with SharpSpring for lead generation in just over one month, and then began using it for clients and getting results in under three months.

SHARPSPRING VS INFUSIONSOFT 2017 COMPETITIVE ANALYSIS REPORT 2WWW.SHARPSPRING.COM

Onboarding(One Time)

Contacts

Commitment At Signing

Monthly Cost

Annual Cost

Terms

Compare what’s included and what’s not.Infusionsoft has a slight edge over SharpSpring in terms of annual pricing. However, in addition to requiring an annual contract, Infusionsoft requires upsells and upgrades to “get the most out of it,” whereas SharpSpring’s pricing is all-inclusive.

WWW.SHARPSPRING.COM 3SHARPSPRING VS INFUSIONSOFT 2017

COMPETITIVE ANALYSIS REPORT

$800/mo.

$9,600

Users

Emails Included Per Month

Unlimited

25K

Month to Month

$1,800

$2,600

$999-$2,999

20K 20K

$599/mo.

Annual

$8,187 - $9,588

10

100K

$8,187 - $9,588

Pricing & Terms

$2,600

$8,187 - $9,588

20k Contact Plan Team Plan

DUE AT SIGNING FOR 20K CONTACTS

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6/8

WWW.SHARPSPRING.COM 4SHARPSPRING VS INFUSIONSOFT 2017

COMPETITIVE ANALYSIS REPORT

Email FeaturesEmail Features

TOTAL

Drag-And-Drop Editor

WYSIWYG Interface

Dynamic Content

Responsive Templates

Render Testing

After-The-Click Tracking

RSS Email Syndication

A/B Testing

More features give SharpSpring an advantage.SharpSpring has the clear advantage here with built-in email features and capabilities. Infusionsoft is able to make up some ground by integrating with 3rd-party apps or leveraging “tagging” to simulate true A/B testing, but it falls decidedly short in ease of use as delivered.

All Plans

EMAIL FEATURES

6/88/8

Team Plan

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7/9

WWW.SHARPSPRING.COM 5SHARPSPRING VS INFUSIONSOFT 2017

COMPETITIVE ANALYSIS REPORT

Email FeaturesAutomation Features

TOTAL

Unlimited Workflows and Tasks

Triggers and Filters

Branching Workflows

Time-Based Automations

Dynamic Lists

Behavior-Based Automations

Advanced Segmentation

�Dynamic Landing Pages

�Personas

AUTOMATION FEATURES

Parity in automation, but an edge to SharpSpring.Both platforms offer intuitive automation features, but Infusionsoft quickly becomes limited in terms of options. Tagging and other features can be incorporated to maximize functionality, but this can mean additional costs, either in terms of custom development or third-party integrations.

All Plans

9/9 7/9

Team Plan

Form Features

WWW.SHARPSPRING.COM 6SHARPSPRING VS INFUSIONSOFT 2017

COMPETITIVE ANALYSIS REPORT

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Drag-And-Drop Form Builder

Dynamic Forms

Use CSS To Match Your Site

All Plans

More features available in SharpSpring.SharpSpring emerges as the clear winner with more form features in its platform. Some of these features are available in Infusionsoft via third-party integrations, but SharpSpring includes all of them in its base price.

FORM FEATURES

10/1312/13

Team Plan

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Auto-Complete

Custom Calls To Action

Form Analytics

Progressive Profiling

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�Referral Forms/Fields

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�Native WebEx Integration

�Native GoToWebinar Integration

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6/6

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5/6

WWW.SHARPSPRING.COM 7SHARPSPRING VS INFUSIONSOFT 2017

COMPETITIVE ANALYSIS REPORT

Email FeaturesContact Tracking

TOTAL

Identify Anonymous Site Visitors

Contact Info from Anonymous Visitors (ZoomInfo)

CONTACT TRACKING

More info about anonymous visitors with SharpSpring.Both SharpSpring and Infusionsoft allow you to see contact activity and trigger messaging according to the parameters you choose. Both also offer reverse IP look-up so you can identify who’s visiting your site, but SharpSpring takes it a step further by providing potential contact data that you can use to pursue warm leads.

All Plans Team Plan

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Track Behavior History Of Known Leads

Timeline Of Lead Interactions

Daily Email Of Site Visitors

REQUEST A DEMO

Important Page Visit Tracking � �

5/66/6

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5/7

WWW.SHARPSPRING.COM 8SHARPSPRING VS INFUSIONSOFT 2017

COMPETITIVE ANALYSIS REPORT

Email FeaturesLanding Page Builder

TOTAL

Drag-and-Drop Editor

WYSIWYG Interface

Dynamic Content

Library Of Responsive Templates

Build Single Landing Pages

Optimize For Mobile

Build Landing Page Funnels

SharpSpring wins with funnels.SharpSpring offers pre-built and customizable funnels – series of landing pages that work together to convert visitors into leads. This feature is not available in Infusionsoft.

All Plans

LANDING PAGE BUILDER

7/7 5/7

Team Plan

REQUEST A DEMO

AGENCY FEATURES

SharpSpring’s blog builder is built in.Infusionsoft’s platform does not include a blog builder, while SharpSpring offers a comprehensive set of tools to help you build your blog. This means you’ll have one less service to manage. If an alternative CMS is desired, SharpSpring offers universal compatibility.

Blog Builder

WWW.SHARPSPRING.COM 9SHARPSPRING VS INFUSIONSOFT 2017

COMPETITIVE ANALYSIS REPORT

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7/7 0/7TOTAL

Drag-and-Drop Editor

WYSIWYG Interface

Dynamic Content

Library Of Responsive Templates

Advance Post Scheduling

RSS Email Syndication

Social Sharing Widget

All Plans

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0/77/7

BLOG BUILDER

Team Plan

REQUEST A DEMO

Edge to Infusionsoft with social.Infusionsoft has a slight advantage over SharpSpring when it comes to social media features. Infusionsoft offers publishing and monitoring capabilities, which are on SharpSpring’s roadmap.

Social Media Features

WWW.SHARPSPRING.COM 10SHARPSPRING VS INFUSIONSOFT 2017

COMPETITIVE ANALYSIS REPORT

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3/5 4/5TOTAL

Social-CRM Integration

Social Profiling

Social Media Monitoring/Interactions

Social Media Publishing

Social Media Conversions

All Plans

SOCIAL MEDIA FEATURES

Team Plan

REQUEST A DEMO

4/53/5

Sales teams will like the features of SharpSpring.SharpSpring has the clear advantage when it comes to sales-focused features. While it’s worth noting that SharpSpring defers to a third party specifically for shopping cart integration, Infusionsoft once again depends on third parties to fill the void for multiple features in this area.

Sales-Focused Features

WWW.SHARPSPRING.COM 11SHARPSPRING VS INFUSIONSOFT 2017

COMPETITIVE ANALYSIS REPORT

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5/6 3/6TOTAL

Built-In CRM

Advanced Lead Scoring

Salesforce Integration

Shopping Cart Integration

Built-In Shopping Cart

Built-In Call Tracking

All Plans

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SALES-FOCUSED FEATURES

5/6 3/6

Team Plan

REQUEST A DEMO

An open platform vs. a closed system.Since it’s a closed system, Infusionsoft does not have a native integration with Salesforce, the top CRM on the market. Both platforms provide a built-in CRM, but SharpSpring also plays nice with other CRMs, including offering a native Salesforce integration.

Platform Features

WWW.SHARPSPRING.COM 12SHARPSPRING VS INFUSIONSOFT 2017

COMPETITIVE ANALYSIS REPORT

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6/6 4/6TOTAL

Universal CMS Compatibility

Open API

Zapier Integrations

Multiple Device Tracking

Native Salesforce Integration

Third-Party/Native Form Compatibilty

All Plans

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PLATFORM FEATURES

4/66/6

Team Plan

REQUEST A DEMO

Costs can add up with Infusionsoft.While Infusionsoft certainly provides quality support for its core product, this remains a fertile ground for pulling revenue from customers. Infusionsoft’s website and support/onboarding processes are rife with “up-sell” propositions. SharpSpring adopts a holistic approach to customer support, including in its pricing everything from initial migration to help with third-party integrations.

Customer Support

WWW.SHARPSPRING.COM 13SHARPSPRING VS INFUSIONSOFT 2017

COMPETITIVE ANALYSIS REPORT

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5/5 1/5TOTAL

Phone & Email Support

In-App Contextual Support Videos

Ongoing Training Sessions

Platform Migration Support Included

All Plans

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CUSTOMER SUPPORT

1/55/5

Team Plan

REQUEST A DEMO

SHARPSPRING VS INFUSIONSOFTJANUARY 2017WWW.SHARPSPRING.COM

REQUEST A DEMO

Drive More Leads.Convert Leads to Sales.Optimize Your Spend.

Reviews

Terms

Annual Cost20K Contacts(Get Started)

$8,187 - $9,588($1,599 - $3,598 Get Started)

AnnualMonth to month

Features

8.1/10 5/5

Trust Radius MarTech

6.1/10 3.7/5

Trust Radius MarTech

Comparable

$9,600($2,600 Get Started)