Sharon Digital Branding works

Sharon Goh’s Design works

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BTL NON-FUEL COMMUNICATIONS POLICY

DECEMBER 2011 V1.0

-‐  Retail market -‐  Corporate

Communica2ons

A GLOBAL SET OF POLICIES

DIGITAL SYSTEM SET UP

-‐  Educate our suppliers

-‐  Share knowledge

BRAND COMMUNICATION

S

-‐  Understand the customer journey

-‐  Maximise adver2sing

BRAND UNIFICATION

-‐  Increase brand marke2ng efficiently

-‐  Save Money

My role in Shell branding


Communica2ons

BRAND UNIFICATION


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DECEMBER 2011 V1.0


-‐  Save Money




BRAND COMMUNICATIONS



ADVERTISING ARTWORK LIBRARY

-‐  Global artworks sharing

-‐  Templates to help suppliers design

BRAND STRATEGY FAQ PORTAL

-‐  FAQ self help ques2ons

-‐  Specific strategy planning

Target: Design Agencies, Lubricant Distributors, Business Partners Benefit: Streamline adver2sing costs worldwide

Target: Design Agencies, Lubricant Distributors, Business Partners Benefit: Maximise manpower to strategize brand marke2ng

Shell brand policies and prints - Unifying the brand across the globe

Presenta2ons

Retail shop adver2sing

Press adver2sements

Direct marke2ng voucher designs

Exhibi2on backdrop for Ferrari

We advised and co-‐designed with various crea2ve agencies to work towards crea2ng visuals gearing

towards one Shell brand.

Internal Communica2ons Policy

Campaign Posters

Reports

Brochures

Shell artwork library - Global artworks sharing

Shell brand strategy FAQ portal - Maximize manpower to strategize brand marketing in one site


Communica2ons


1


DECEMBER 2011 V1.0




BRAND COMMUNICATION

S



APPS BRAND DESIGN STRATEGY

-‐  Manage design branding of apps

-‐  Develop materials on energy news

ONLINE & SOCIAL MEDIA ANALYSIS

-‐  Web Analy2cs -‐  Eyeball tracking:

Maximise Brand development

-‐  Build online community

Target : Consumers Benefit: Educate future of Shell energy

Target: B-‐C & B-‐B Benefit: Maximise Shell branding by customer analysis

NEWSLETTER PORTAL

COMMUNICATION

-‐  Adver2sing campaign

-‐  Move from paper to digital news

Target: Corporate staff Benefit: Digi2ze news

BRAND UNIFICATION


-‐  Save Money

Shell digital innovation - Creating apps to share the future of energy

Using the 3M VAS System, we analyzed the strong points of Shell adver2sing to create the “Inside Energy” App. This was a combined effort between editorial, design and

digital team.

Cover page and its Interac2ve inside pages to show the “depth” of drilling oil in the deep sea.

Shell retail communications - Designing the message through the customer journey

Understanding the customer journey is important for us to design retail artworks to guide a customer from ge]ng fuels, paying, to saying good-‐

bye.

Brand commercialization to Asia

Marke2ng itself as a premium umbrella Dutch brand in Europe, I

helped the company senz˚ to commercialize their brand to the

Asian Pacific market.

1. Consumer research tesFng 2. Website design

3. New products retail branding 4. Persona photoshoots

Conducted NetQ consumer studies in Taiwan, Hong Kong , Japan, China, Australia and Korea

Designed the Asia Pacific website based on the consumer tests with online consumers.

Used SPSS analysis to predict possible new products senz˚ can venture into.

Created a media markeFng plan aimed towards the target personas in Asia

senz˚product marketing - Renewing senz˚ brand and communications

To create a senz brand, we created icons that show the unique umbrella

design. So we created sales brochures, colours charts and

websites to inform and interact with consumers of its uniqueness.

senz˚media marketing - Marketing senz˚ to asia pacific

More Details of my Design Research Experience … …

“Life is as high as the sky, You’ll never know what you can design, unless you try.”

Thank you for viewing my portfolio!

http://nl.linkedin.com/in/sharongohpn [email protected]

0628617053

sharon goh

Sharon Digital Branding works

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