Sharma - Brunel University

#Notracist: multi-hashtags and ambient race talk on twiteer.

#Notracist: multietiquetes I converses racials a twiteer.#Notracist: multietiquetas y conversaciones raciales en

twitter.

Sanjay Sharma @sanjay_digital

conference / conferencia / conferència:

#notracist: multi-hashtags & ambient race talk on twitter

Dr Sanjay SharmaDr Phillip Brooker

Brunel University, UK

‘Race itself has become a digital medium, a distinctive set of informatic codes, networked mediated narratives, maps, images, visualizations...’

- Nakamura & Chow-White, Race After the Internet (2012, p. 5)

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• Conceiving race & racism as a digital assemblage

• Technological affordances of social media platforms

• Ambient nature of online racial discourse

#notracist: denying racist expression

twitter racisms

Popular/‘explosive’ racism

Low-level ‘long-tail’ racism

twitter racism denial-talk: ‘ambient noise’

• Chorus Software Suite http://www.chorusanalytics.co.uk/

• Cluster Explorer: non-time dependent analysis; co-occurrence of terms

I literally cant stop eating watermelon. & Im not even black. #NotRacist #JustSaying

How to say the alphabet in vietnamese #funny #notracist #accent #alphabet #vietnamese #peace #lol http://instagram.com/p/****/

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Multi-hashtagging

Cluster Explorer Visualisation: co-occurrence of hashtags

‘Truth’-based hashtags

‘Humour’-based hashtags

Black girls vs white girls in the club #lol #comedy #notracist #funny https://t.co/******

THE HARLEM SHAKE IS A BLACK THING. THAT WHITE GIRL ASIAN GIRL HARLEM SHAKE BULLSHIT IS WEAK. #JUSTSAYING #NOTRACIST

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Distinguishing between tweets?

Co-occurrence of words within Tweets

‘Truth’-based hashtags‘Humour’-based hashtags

Racialized expression: an ‘immanent’ force emerging in a twitter assemblage

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Sanjay Sharma @sanjay_digitalPhillip Brooker @Chorus_Team