Sharing Your Story.Podcasting

Sharing Your Story: Podcasting

Britt Bravo

Social Media and Nonprofits: Two-Day Intensive Workshop

Big Vision ConsultingRealize your big vision

Be a powerful force for good

• Strategic Consulting

• Social Web Empowerment

• Blogging

• Podcasting

• Career Coaching

www.brittbravo.com

Nonprofit Podcasting

• Examples• The Process• Content• Hardware• Software• Hosting• Promotion• Tips

Idealist Podcasts

• Top rated podcast in iTunes Nonprofit section

• 3 programs: Community Profiles, Career, & Service programs

• Encourage community producers

Idealist Podcasts Landing Page

Craigslist Foundation’s Nonprofit Boot Camp

• Top rated podcast in iTunes Nonprofit section

• Recordings of workshops to share with a wider audience.

Craigslist Foundation Podcast Landing Page

Voices on Genocide Prevention Podcast

• Produced by US Holocaust Memorial Museum.

• Interviews with experts.

• News for niche audience.

• Transcripts available on blog

Voices on Genocide Prevention Blog

UNICEF Podcast

• Reporting from the field.

• Constituents provide the news.

• News for niche audience.

UNICEF Podcast Landing Page

The Process

• Record• Edit• Convert to MP3 (if not already)• Upload to hosting service• Publish• Promote• Track

Content

• What goal are you trying to achieve?• Who are you producing it for?• Who else is producing podcasts around the

same topics?• What will the format be?• How often will you post shows?• Who will produce it?• Will you use music? If so, from where?

Music

• Podsafe Music Network• Opuzz• FreeAudioClips.com• FlashKit• Creative Commons’ OWL Music

Search

• Podsafe Music Network• Opuzz• FreeAudioClips.com• FlashKit• Creative Commons’ OWL Music

Search

Olympus DigitalRecorders

Zoom H2

MicroTrack II

Marantz PMD 660

Electro Voice 635A Microphone

LightSnake USB Microphone Cable

Logitech ClearChatPro USB Headset

Recording & Editing Software

* Sampling of choices*

• Audacity (free & open source)• Garageband (free with Mac)• Ecamm Call Recorder for Skype (Mac)• Pamela for Skype (PC)• Cinch.blogtalkradio.com (Record by

phone)• Conference call service (Record by phone)

Hosting

*Sampling of choices*

• Liberated Syndication• OurMedia• PodBean• HipCast (can also use for recording)• Switchpod

Which Tools Should I Use?

• What kind of recording do you need to do?

• What kind of editing do you need to do?

• Do you want to host it on your site or elsewhere?

• What is your budget for the project?

• What is the level of staff expertise?

• Do you have access to technical support?

Promotion

• List in podcast directories• Provide subscription instructions• Repurpose transcripts in newsletter and blog• Share on Twitter and with social networks• List in email signature• Feature on home page• Create a landing page.• Host contests• Ask listeners to contribute content• Join podcasting communities

Tracking

• Downloads• Feedburner• Comments• Google Alerts• Twitter Search

Tips for Getting Started

• Shoot for 25 min, or less (average commute time).

• Don’t submit to directories until you have a few shows posted.

• Intros and outros are an opportunity to promote your organization.

Tips for Getting Started

• Explain how to listen and subscribe to your supporters.

• Allow supporters to listen online as well as by subscription.

• Create a blog where you can post show notes.

Handout

We Are Media Wiki

http://www.wearemedia.org/Workshop+Day+2+Sharing+Your+Story