Sharing the Road, Sharing the Bike by Jennifer McGrath

A Regional Bike Share System for LA

Matt Benjamin Principal

Fehr & Peers [email protected]

October 27, 2015

History (Tax Week 2012 – “Free” Bike Share)

• History – RFI (2010); Bike Nation (2012); Ad wars; allure of “free”

History (Tax Week 2012 – “Free” Bike Share)

• History – RFI (2010); Bike Nation (2012); Ad wars; allure of “free”

History (Tax Week 2012 – “Free” Bike Share)

• History – RFI (2010); Bike Nation (2012); Ad wars; allure of “free”

History (November 2013)

• History – RFI (2010); Bike Nation (2012); Ad wars; allure of “free”

History (November 2013)

• History – RFI (2010); Bike Nation (2012); Ad wars; allure of “free”

Genesis of Regional Bike Share

2011

Genesis of Regional Bike Share

Genesis of Regional Bike Share

Genesis of Regional Bike Share

Planning Process: Suitability and Demand

Suitability Analysis Demand Estimates

Planning Process: Expansion Areas & Phasing

Suitability Analysis Demand Estimates

Planning Process: Incorporating Local Systems

Expansion Areas: Including Local Systems

Business Model

• Metro contributes: – up to 50% of capital cost – up to 35% of operating

cost • Localities contribute

remainder • Metro owns and manages

equipment • Manages master contract

with single operations vendor

Integration with Transit

“Bikeshare can be a key element of the first-last mile and balanced transportation solution, expanding the reach of transit and providing our transit users with another mobility option.”

– Phillip A. Washington, Metro CEO

Integration with Transit: Siting

• First/last mile option • Expand transit access

shed

• Reduced barrier to entry • Strengthen link with bus and rail transit • Provide valuable data

Integration with Transit: Fare Media

30-Day Pass:

$XX

Unlimited FREE trips up to

30 minutes each

$X.xx per extra half hour

+

• “Pass” mimics transit; more inclusive than “membership”

• Low entry price point • Monthly payment same as

transit passes • Unlimited travel mimics TAP

Pass • Additional fare = one-way

transit trip; similar to zone fares

Integration with Transit: Fare Structure

Hypothetical example, actual fare structure under review

• Metro already has subsidy programs for bus and rail – Reduced Fares – Rider Relief:

Income-based subsidy coupons up to $10/mo.

• Exploring options for Rider Relief program • Exploring grant funding to facilitate reduced

fares

Integration with Transit: Subsidy Programs

Integration with Transit: Branding

Integration with Transit: Metrics

Equity Strategy

• Geographic/siting • Fare Structure • Subsidy Programs • Transit integration

It will happen this time.

Integration with Transit: Metrics

Image credit: Flickr User nycstreets

Questions? Matt Benjamin [email protected]