Sharing Medical Research through FACEBOOK TIP SHEET Social media is a quick and easy way to share information and foster engagement with the public. Effective use of social media can also direct the public to your agency’s website for more in-depth information. Here are some ways to maximize your effectiveness on Facebook: Does your agency need more social media tips? Contact Lindy Dreyer, Digital Strategist, ICF International | [email protected] | @LindyDreyer Last Update: November, 2014 CONTENT CONSIDERATIONS Posts between 100 and 250 characters (i.e., three lines of text or fewer) receive 60 percent more likes, comments, and shares. - Facebook, 2014 Visual content is the primary driver of engagement on Facebook. - Hitz, 2014 Quotes get 26 percent more likes and 19 percent more shares. - Patel, 2014 TIME AND FREQUENCY Generally, around 1 p.m. gets the most shares and 3 p.m. gets the most clicks. - Patel, Jan 2014 Engagement rates are 18 percent higher on Thursday and Friday. - Patel, Jan 2014 Most effective posting schedule can be determined by testing different post times and days. Share Share S F T W T M Status Update New Photo New Message New Friend PLATFORM-SPECIFIC FEATURES @mention relevant users and pages to encourage sharing and dialogue. Use relevant hashtags thoughtfully. @ # Optimize content for mobile devices. - Stec, 2014 CONTENT THEME AND WORD USAGE CONSIDERATIONS Search Logout Most sharable title words: Facebook, Why, Most, World, How, Health, Bill, Big, Says, Best. - Patel, Jan 2014 - Carter & Marketo, 2013 Facebook users prefer posts about positivity, technology, travel, health, and sports. - Patel, Jan 2014 Share Share most How WHY facebook World BILL big BEST Health Says A highly shareable Facebook post does at least one of the following: Advises (how-to), Amazes, Inspires, Warns, or Unites. Comment Share Like
Sharing Medical Research Through Facebook
Jul 17, 2015
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Sharing Medical Research through
FACEBOOK TIP SHEET
Social media is a quick and easy way to share information and foster engagement with the public. Effective use of social media can also direct the public to your agency’s website for more in-depth
information. Here are some ways to maximize your effectiveness on Facebook:
Does your agency need more social media tips?Contact Lindy Dreyer, Digital Strategist, ICF International | [email protected] | @LindyDreyer
Last Update: November, 2014
CONTENT CONSIDERATIONS
Posts between 100 and 250 characters (i.e., three lines of text or fewer) receive 60 percent more likes,
comments, and shares. - Facebook, 2014
Visual content is the primary driver of engagement on Facebook.
- Hitz, 2014
Quotes get 26 percent more likes and 19 percent more shares.
- Patel, 2014
TIME AND FREQUENCY
Generally, around 1 p.m. gets the most shares and 3 p.m. gets the most clicks.
- Patel, Jan 2014
Engagement rates are 18 percent higher on Thursday and Friday.
- Patel, Jan 2014
Most effective posting schedule can be determined by testing different
post times and days.
ShareShare
SFTWTMStatus Update
New Photo
New Message
New Friend
PLATFORM-SPECIFIC FEATURES
@mention relevant users and pages to encourage sharing and dialogue.
Use relevant hashtags thoughtfully.
@ #Optimize content for mobile devices.
- Stec, 2014
CONTENT THEME AND WORD USAGE CONSIDERATIONS
Search
Logout
Most sharable title words: Facebook, Why, Most, World, How, Health, Bill,
Big, Says, Best. - Patel, Jan 2014 - Carter & Marketo, 2013
Facebook users prefer posts about positivity, technology, travel, health,
and sports. - Patel, Jan 2014
ShareShare
mostHow
WHY
facebookWorld
BILL
bigBESTHealthSays
A highly shareable Facebook post does at least one of the following: Advises (how-to),
Amazes, Inspires, Warns, or Unites.
Comment ShareLike
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