sharing in-a-device-first-world-modeveast-presentation

Sharing Device-First Content with The World

@sshadmand #modeveast

Introduction

Me

SEAN SHADMAND

@sshadmand

VP, MOBILE

Sean is in charge of all things

mobile. He was previously the

President and Co-Founder of

Socialize, Inc., which was acquired

by ShareThis in March 2013.

FAVORITE THINGS TO SHARE:

Technology, science, startups,

product, design, music, philosophy,

art

Co-founder of Socialize, a social

mobile SDK, recently acquired by

ShareThis, Inc

Co-founder of AppMakr.com, DIY

website for building 100% native apps

Co-founder of PointAbout, a mobile

consulting company, acquired by 3

Pillars Global. Developed apps for

enterprise customers

ShareThis

2.4MM PUBLISHERS

120 SOCIAL CHANNELS

85% OF ONLINE AUDIENCE

ShareThis is the largest sharing platform reaching 211

million people over 120 social channels on 2.4 MM sites.

That’s 95% of the web!

Where the market headed and

what is the potential.

The Market

Times phones are

checked per day

150

The infrastructure to manage

the connections

Channels

Channels

79% More likely to use Multiple times a day

+14% Weekday

5PM for Retweets

1-3PM for clicks

Channels

78% of users

access FB on mobile

+32% Weekdays

1PM for Shares

3PM for clicks

Channels

300% More likely to use post on

mobile

Thurs./Sat. 2-4PM 8-11PM

... Mobile ... Device

^

Feeding the beast Pushing more and more data

to the channels.

Tablets

45% adoption growth year-over-year

118% Data growth

Smartphones and Featurephones

21% adoption growth year-

over-year

81% Data growth

Wearables

300% Growth in Sales

in 2012

8.3M wearables sold

64M sold within

4 years

TVs, Cameras, and Consoles

307M internet

connected TVs

50% tablets and phones

used with TV

Bikes, Vehicles, and Bikes

50% cars connected

by 2015

40K Nest Thermostats

Shipped per month

Machine to Machine Modules

5% internet enabled

36% Annual Growth

89% data growth

Not just P2P

ReThink the Share

Active Sharing

Passive Sharing

Heterogenous M2M-Esque Sharing

What does sharing mean in a

device saturated world.

Sharing

Web Share

Mobile Web Share

Mobile: OS Level

Mobile: App Level

Deep Linking

URL

Deeplinking

The Multiverse: Linking to Apps

Mobile: Custom

Emailers

Notifications

Wearables

Large item Peripherals

Consoles

A story now spans devices and

their inherent interfaces, how

do you play nice.

Bridge Gaps

Bridge Gaps

● Cookies aren’t guaranteed

● Either are device IDs

● Different IDs across devices

● Interfaces won’t match

● Content may not live on web

What to Share

Help your users help you

Don’t be afraid to ask

Help your users help you

Minesweeper Reloaded

Help your users help you

Give them something

to talk about

Help your users help you

Help your users help you

Make Sharing Easy

• Make it Easy o People want to share don't make it harder

than it needs to be: Don't create unnecessary

roadblocks • Make authenticating easy o if possible prefer

native login via iOS or the Facebook app • Ask for permissions at

contextually appropriate times o Don't ask for

permission to post until a user tries to post

Allow users to post to multiple ways simultaneously (Instagram does this as well as anyone)

o Don't forget about Email and SMS!

Don't create unnecessary roadblocks

Make Sharing Easy

Web Module Authentication Native Single Sign On

THANK YOU! Sean Shandmand

[email protected]