Share.TEC dissemination activities 2009, E. Axdorph

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Dissemination activities

Presentation:

• Logotype

• Share.TEC website

• Graphical profile

• Dissemination kit

• Upcoming events

10/20/2009

Erik Axdorph – SU Dissemination activities

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Share.TEC dissemination objectives

• Raising visibility of the project and its outputs,

awareness of its potential as a European system

for TE content exchange and reuse

• Activating a European network of communities in

the area of TE

• Ensuring sustainable and coordinated expansion

of the system


10/20/2009

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Share.TEC dissemination

• Challenge in disseminating a product to end-users when

the actual product is incomplete and constantly

developed

• Timing of launching the product is crucial in order to

reach a sustainable system; internet users are extremely

impatient and if a service does not work, there is one

functioning only a click away

• Instead of trying to change existing attitudes within TE,

we should aim towards providing an interesting and

convincing solution


10/20/2009

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Cooperation

The pieces can also be seen

as interacting human figures.

Building knowledge from

smaller pieces

The learning objects/jigsaw

pieces create an apple, an old

symbol of knowledge.

Reliable educational

tradition

A font with classical book

printing letters that have

looked the same for many

hundreds of years.

Because the basics of

knowledge have not

changed.

Humanism and life

A warm green colour and

organic shapes – to users this

is about humanism, not

technology. Our goal is to

create an ”organic” system with

its own life.

S

The apple creates the letter ”S”

– as in Share.TEC.

”Pay-off” line

Three words explaining

what this is all about. This

does not always have to

be here.

Market potential

The logo as a whole has a

”corporate” feeling rather than

a feeling of an EU project.

Share.TEC logotype

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Monocrome

For fax, screen print and other

monocrome media

Inverted

For dark backgrounds

Horizontal

Space saving, for example on

the web

Additional versions

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Share.TEC website

• www.share-tec.eu

• Established 2008 by members of the Stockholm

University team with continous feedback and

suggestions from project partners

• This initial version includes information material and

related reports

• Second website version will include more features such

as integration of the Share.TEC portal and more

communication possibilities


10/20/2009

http://www.share-tec.eu/



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Share.TEC website


10/20/2009

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Share.TEC website


10/20/2009

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Share.TEC graphical profile

• A document describing main features of the internal and

external communication methods of the Share.TEC

consortium for a consistent image and brand building

Guidelines for:

• Template for documents and presentations

• Use of the Share.TEC logotype

• Dissemination material etc.


10/20/2009

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Dissemination kit (start version)

• Ideas and activities are based on the Share.TEC

dissemination plan

• Share.TEC brochure

• Share.TEC flyer

• Share.TEC rollup-poster

• Downloadable material from Share.TEC website

• This first version will be distributed at events and

seminars by Share.TEC internationally and by project

partners at local institutions and contexts


10/20/2009

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Upcoming events• Dissemination event: third workshop and pilot system release

feedback, April, 2010, Heerlen. Strong focus on end-users: teacher

trainers/teacher educators and repository owners.

• Production of a Share.TEC trailer. Later to be presented and

communicated at events and related Share.TEC presentations

• Presentation of Share.TEC at OER conference in Stockholm, winter

2009/2010

• Presentation of Share.TEC at Online Educa Berlin Conference in

2011, Berlin


10/20/2009

Share.TEC dissemination activities 2009, E. Axdorph

Technology