shareNL symposium autodelen 2016, Caroline Cerfontaine, David van Kesteren, Lea Dillmann, Openbaar vervoer en autodelen

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Openbaar vervoer en autodelen

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The multimodal mobility offer of Stadtwerke Osnabrück- How Carsharing can supplement public transport

Lea Dillmann 27th September 2016

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Introduction to the city of Osnabrueck

•  Situated in the northwest of Germany

•  Distance to Den Haag ̴ 300 km

•  160.000 inhabitants

•  University and University of applied science with over 20.000 students

Multimodal approaches in Osnabrueck

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Introduction to Stadtwerke Osnabrueck- our business segments

Multimodal approaches in Osnabrueck

Tab water

Local haven

Electricity

Street lighting Drainage Gas

Public bathhouses

Heating Grids Public transport

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Public transport services

•  157 Busses

•  12- lines- line network

•  Connection between city and suburban area

•  2 electric busses (line 94 e:Bus)

•  Nightbus

•  35 Mio. Riderships per year

•  350 employees in transportation services

Multimodal approaches in Osnabrück

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Initial approaches in multimodal mobility

Funded project

•  Development of an concept to operate carsharing with electric cars

•  Development of an intermodal mobility concept with special consideration of public transport and electric mobility (Smart Traffic)

•  Development of an intermodal public transport city navigator for smartphones

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How to become multimodal?

Ticketing: Combined mobility pass: Combines 3 different transport modes in one access card

Infrastructure: Development of mobility hubs: Different modes, high quality of space, real time data

Multimodal approaches in Osnabrueck

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Carsharing history in Osnabrueck

1994 2008 2011

2012

2016

2015

2014 Start of voluntary

carsharing project, 1 vehicle

First cooperation activities with Stadtwerke Osnabrueck

Foundation of the Carsharing company

with equal shares (Coop. Stattverkehr & Stadtwerke)

Lauch of ten electric vehicles within econnect

project

Launch of the free-floating

system flow<k

Launch of regional projects,

Multimodal approaches in Osnabrueck

Amendment of the flow>k

business zones

100 members 350 members

500 members

1.000 members

1.700 members

2.200 members

10 members

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Two complementary offers of

•  Station-based CS offer •  Over 55 vehicles •  Different car-models, including

hybrid & fully-electric vehicles •  Fixed parking spaces in all city

districts

•  Free-floating CS offer •  30 VW Up´s •  Special authorisation allows on-

street parking in residential parking zones and chargeable parking areas

Multimodal approaches in Osnabrück

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Free-Floating Carsharing in Osnabrueck

„Pioneering achievement… first time public transport provider in municipal

hands is offering station-based and flexible CarSharing“

is flexible CarSharing in Osnabrueck

•  on demand (instant access)

•  open end

•  one way

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business area

0 €

5 €

10 €

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City boundary of Osnabrück

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Tariff

•  29 € registration fee

•  No fixed costs!

•  2-part-pricing model-> similar to the station-based offer •  10 Cent per minute •  29 Cent per kilometer

•  All station-based customers are automatically registered for flow>k usage

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Shuttle Buddy system for relocation of the flow>ks

•  registered shuttle buddies get push emails in case flow>ks are parked in 5-€-zone or 10-€-zone

•  For returning the car into the core zone the shuttle buddy gets a driving credit (5 € to10 €).

Multimodal approaches in Osnabrueck

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Application for Android and Ios

Multimodal approaches in Osnabrück

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Interim conclusion flow>k

•  Positive response from existing and new customers

•  Station-based system has not suffered so far

•  Enhancement of client base in mobility sector

•  Constant growth

•  The expansion of the mobility offer finds good acceptance within

Osnabrück

•  The complimentary Carsharing offer does not cannibalize the public

transport offer, in fact it is useful supplement

Multimodal approaches in Osnabrueck

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Lea Dillmann Manager multimodal offer Stadtwerke Osnabrück Alte Poststraße 9 49074 Osnabrück [email protected] +49541/2002 – 2799

Thanks for your attention

Find us www.stadtteilauto.info /stadtteilautoosnabrueck

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Multimodal approaches in Osnabrueck

UITP

PUBLIC TRANSPORT AT THE HEART OF THE

INTEGRATED URBAN MOBILITY SOLUTION

To encourage people to walk, cycle, car- and ride-share more, advance public transport

UITP : A WORLDWIDE ASSOCIATION

UITP 2

17 regional offices, 2 centres for transport excellence

ONE OF THE GREATEST CHALLENGES FOR CITIES : MOBILITY

UITP 3

• Green smart and sustainable mobility is part of the top priorities for urban decision makers

• Active modes & new innovative services are on everyone’s lips, presented as the solution

•  Creating a balanced system of public mobility services

UITP 4

CITY PERSPECTIVE : PUBLIC TRANSPORT IS THE MOST EFFICIENT IN TERMS OF SPACE AND CAPACITY

Daily trips in urban areas worldwide are going to rise from 7.5 billion in 2005 to 11.5 billion in 2025

CITIZEN PERSPECTIVE: LIFESTYLE & TRENDS Ever more complex

mobility needs..

Combined Mobility is the answer!

Modern mobility = flexibility + convenience = Door-to-door solution Public transport +

Car-sharing

Cycling and bike-sharing

Ride-sharing

Ridesourcing

Taxis and shared taxis

On-demand transport

A real alternative to the private car A key to change citizens travel behaviour

Combined Mobility

WHY PT SHOULD BE AT THE HEART OF INTEGRATED URBAN MOBILITY

•  High quality public transport is the only alternative able to fulfil the lion’s share of trips by using a minimum of space

•  Without public transport, other sustainable & innovative mobility services cannot offer an affordable alternative to car ownership

•  Public transport is the backbone of sustainable mobility and expert in the organisation of mobility solutions

UITP 7

•  Customer orientation : Meet

tomorrow’s lifestyle needs •  Complement the mobility chain •  Enlarge PT’s service portfolio •  Give public transport a fresher

image •  Regain urban space as one

shared car replaces between 3 – 15 cars

•  Attract new customers •  Change citizen’s travel behaviour

Why should public transport engage with car-sharing services?

• 

Benefits of station- based return Car-Sharing : Change in travel behaviour

Areas of cooperation

Institutional integration Information integration Ticket integration Physical integration Communication / Marketing Integrated Mobility Platforms - MaaS

Car-sharing : Switzerland: SBB & Mobility

Car-sharing : Switzerland: Benefits for SBB

•  strengthens and supports SBB’s core business.

•  simplifies access to the train. •  actively promotes the acquisition of new

customers. •  actively promotes customer loyalty and use

by existing customers.

Win-winforbothpartners

CONCLUSION

Let’s offer our citizens the possibility to live and work without owning a car!

Let‘s partner up to build liveable cities that provide access for all and respond to today‘s and tomorrow‘s lifestyle

UITP

Thank you [email protected]

Openbaar vervoer en autodelen 27/09/2016 – David Van Kesteren Autodeelsymposium Den Haag

#WeLoveSharing since 1975

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  1997: Preliminary investigation by Taxistop

  2002: Start MOSES Project, test and start in Wallonia   2003: Brussels

  2004: Flanders

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History of car-sharing in Belgium

Shareholdership

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Parking places :

In total 229 cambio-cars nearby railway stations

97 of those cars are on B-Parking / NMBS property

Common communication campaign

NMBS-Holding Use chip card from public transport to open cars

Common communication campaign

Members reduction

Permanent communication

De Lijn-MIVB-TEC

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Partnership

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Cambio today

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34 cities

378 stations

894 cars

25.700 users

Click to edit Master title style Modal shift by car-sharing

Modal shift after affilation

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26% 16% 29%

9% 13% 51% 6% 3%

29% 28%

Do you have a season ticket for PT Brussels (cambio survey)

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No: 38% Yes: 62%

From which 21% since cambio

Direct revenue for PT operator

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€ 0

€ 500,000

€ 1,000,000

€ 1,500,000

€ 2,000,000

€ 2,500,000

0

5000

10000

15000

20000

25000

30000

35000

2014 2015 2016 2017 2018 2019 2020

user

s

www.taxistop.be

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Drive Change

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