Share the Love Matt Monahan Shashank Senapaty Shrikrishna Shrin
May 10, 2015
Share the LoveMatt Monahan
Shashank SenapatyShrikrishna Shrin
Declare WAR!!!• Card game WAR on facebook• Designed to work in the facebook eco system
– Limit users to 5 cards each– User that has higher wins out of 5 cards wins game– Chat feature built to drive engagement through trash
talking
• However ….
WAR is never good • Launched 2 months ago• Around 1000 total installs
– 100 daily active usersInstalls
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War
WAR• Users invite only best friends to play WAR• Issues
– Requires multiple visits to complete game– Users have short attention span– Not persuasive – Not many opportunities to generate news
feeds
• What do you do when WAR fails? …
SHARE THE LOVE!• Launched with little more than
an invite box• 100,000 installs in 5 days• 750,000+ installs in 1 month
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War Share the Love
Insight
• Keep it simple!• Appeal to emotion• Use one action• Build a community
Thank You