Share the Customer Love: How Social Curation Drives Engagement and Sales

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Customer Love Turns Shoppers Into Buyers June 25, 2014

Host: Jason Ford

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Jason Ford

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Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 8 8

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Twitter Flickr YouTube

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Brand Website

Social Networks

Instead of sending traffic off to the

social networks…

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Brand Website

Social Networks

Brand Website

Social Content

Instead of sending traffic off to the

social networks…

…brands should pull in social content and

retain visitors.

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Many brands are jumping on the social media bandwagon, without giving proper thought about the impacts to their marketing effort...Marketers spend millions of dollars to get people to visit their corporate website, so why would they be so quick to send them away? – Jeremiah Owyang, Altimiter

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Evolution of the Marketplace

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The advent of the Industrial Age did more than just enable industry to produce products much more efficiently. Management’s approach to production and its workers was quickly echoed in its approach to the market and its customers.... If products and workers were interchangeable, then interchangeable consumers began to look pretty good too. – The Cluetrain Manifesto

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25 EPS\Other\Bazaarvoice - 601701849Confidential and Proprietary. © 2011 Bazaarvoice, Inc.

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50 Million Tweets per day

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350 Million Daily interactions

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60 Million Photos shared daily

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Publ

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Broadcast Social 1.0 Hyper-social

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Publ

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Broadcast Social 1.0 Hyper-Social

Rev

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Social posts complement reviews “ Emotive Spontaneous Unsolicited Bite-sized

Empirical Rational Solicited Detailed

Reviews Social

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Social posts are reviews “

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Bazaarvoice Curations

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1. Collection

Display on your sites and across the Bazaarvoice Network*

3. Display

Gather content from any source

2. Curation Human moderation & curation

Powerful automated filtering

How it Works:

*As retailers become available

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Social Post Enhancement

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Social Post Enhancement

Appropriate Content

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Social Post Enhancement

Appropriate Content

User Permission

#approved

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Social Post Enhancement

Appropriate Content

Product Tagging Yeti Tundra (SKU: 104724)

User Permission

#approved

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Curations Gallery

Campaigns Splash pages Category pages

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Curations on the Product Page

Social photos on product pages

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Visual UGC in Purchase Path

25-40% Engagement

3-6% Lift in Conversion (on top of Ratings & Reviews)

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Let’s make shopping social again.

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Customer Love Turns Shoppers Into Buyers Thank you!

Jason Ford @jasford

[email protected]