Produced by: Supported by: Living and Breathing the Social Workplace Michael A. Brown, PMP JPMorgan Chase @MikeAaronBrown Daniel Kraft NewsGator @DanielKraft
Nov 16, 2014
Produced by: Supported by:
Living and Breathing the Social Workplace
Michael A. Brown, PMPJPMorgan Chase
@MikeAaronBrown
Daniel KraftNewsGator
@DanielKraft
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Key topics and take-aways
• What do we mean by ‘social’ or ‘emergent’ collaboration?
• What are “social collaboration” or “emergent collaboration” systems?
• Why do they work?
• Why do emergent collaboration platforms help solve the problem?
• Some critical success factors to consider
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Think about how you solve problems today
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Where should I
dine tonight?
What TV should I
purchase?
Which hotel has the best
view?
• Wisdom of the crowds• Expertise from the source• Trust• Speed
Why?
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The drive behind internal social collaboration
Concepts and power ofExternal social software
+
The expertise and knowledge ofyour internal workforce
=• An engaged workforce• Faster response• Effective collaboration• Better communications
Social Enterprise
#ngCollectiveTime4
Pro
duct
ivit
y4
Networkof Hands
Survival of the Social
@MikeAaronBrown @DanielKraft
#ngCollective
Networkof Minds
Time4
Pro
duct
ivit
y4
Survival of the Social
Networkof Hands
@MikeAaronBrown @DanielKraft
#ngCollective
Networkof Hearts
Time4
Pro
duct
ivit
y4
Networkof Minds
Networkof Hands
Survival of the Social
@MikeAaronBrown @DanielKraft
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13%
Source: McKinsey Global Institute
Product Development
24%
26%
5%
Operations & Distribution
Customer Services
2%
Marketing & Sales
Example: Financial Services
Business Support Functions
70%
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Let‘s have some fun
100m
100m
100m
Professional Services 11.3m
Consumer Packaged Goods 7.7m 100m
Financial Services 6.4m
Source: McKinsey Global Institute
Manufacturing 5.3m
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Putting ‘social’ into perspective
• “Collaboration” is nothing new
• Volume of information grows exponentially
• Access to that information becomes easier and cheaper
• Systems move from transactional to‘systems of engagement’
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Systems of record becoming systems of engagement
* John Mancini – AIIM (Association for Information and Image Management)
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What do we mean by ‘social’ collaboration?
• Social collaboration inside the company ≠ “Facebook for the Corporation!”
• Instead, social collaboration IS:
• New modes of communication
• More real-time collaboration
• Pull vs. Push (‘Subscribe to content’)
• Implicit and explicit knowledge – both content and content providers
• Breaking down traditional silos within the corporation
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Why have these platforms become so powerful?
• Globalization – business expansion, outsourcing, etc.
• Mergers & Acquisitions impacting ‘corporate culture’ and knowledge transfer
• Speed to market
• The “consumerization of IT” – ‘power to the people’
• Siloed business units
• Knowledge retention issues
• Mobile work force
• Collaboration or communication is more natural and fluid (conversation threads, micro-blogging, tagging content)
• Access to knowledge is made easier through expert search, robust user profiles and communities of practice
• Silos break down as employees begin to collaborate with people they may never have met before
• Employees become more engaged in helping one another solve problems and innovate solutions
• Mobile access to internal collaboration systems leverage the concepts of Facebook or Twitter in their simplicity and power (profiles, communities, activity streams, micro-blogging, etc.)
Challenges Opportunities
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Some real world examples
• Corporate recruiters come together to share requirements & candidates
• Lines of business across the country share best practices, updates on new government regulations and rulings, and presentation materials
• Software application users come together and help one another with problem-solving solutions, sample sites and information on product upgrades and features
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Why are internal social platforms so powerful?
• Internal social platforms break down silos quickly
• They level the playing field, flatting traditional corporate hierarchies
• “Expertise” bubbles up quickly
• People feel engaged and connected, leading to better productivity and willingness to help solve a problem
@MikeAaronBrown @DanielKraft
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Key takeaways
• Internal social collaboration is not necessarily about creating “Facebook” for the company. It’s more about:• Creating systems of engagement• Breaking down traditional silos and barriers to communication• Encouraging collaboration and communication
• When considering an internal social collaboration platform:• Understand where the communication pain points are in your company• Ensure both bottom-up and top-down participation• Identify use cases or business processes that could be enhanced• Critical mass matters! Social for 20 is not like social for 200,000
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