SHAPING THE WORLD OF 2050: THE ......entrepreneurial solutions to address some of our world’smost pressing challenges at the horizon 2050. 100 members (entrepreneurs, social entrepreneurs,

3 -6 November 2010

SHAPING THE WORLD OF 2050:THE ENTREPRENEURIAL IMPACT

Tentative Programme as of 2010-10-12 www.world-entrepreneurship-forum.com

SHAPING THE WORLD OF 2050 :

THE ENTREPRENEURIAL IMPACT

For the 3rd edition of the World Entrepreneurship Forum, the focus is to design innovative andentrepreneurial solutions to address some of our world’s most pressing challenges at the horizon2050. 100 members (entrepreneurs, social entrepreneurs, experts, academics and politicians) from55 different countries will share their insights and experiences during these 3 days.

4 major topics will be discussed and will lead to a set of concrete proposals of actions on:

1. Developing Entrepreneurship at the Base of the Pyramid

2. Innovation and the Development of High-growth Organizations

3. Entrepreneurial Cities

4. Entrepreneurship Education

Wednesday 3 November

Thursday 4 November Friday 5 November Saturday 6 November

Morning 8:30 am – 9:00 amVision

9:00 – 10:00 amExperts say

10:30 – 12:00 amAgora

Métropole Hotel

8:45 am – 12:30 pm

The Forum Public Workshop

EMLYON Business School Campus

8:30 am – 10:00 amDeciding

10:30 am- 12:30 pmActing

Métropole Hotel

Noon Lunch –Métropole Hotel Lunch –Métropole Hotel Lunch –Métropole Hotel

Afternoon 2:00 pm - 5:00 pmSharing (1)

Métropole Hotel

3:00 pm -6:00 pmSharing (2)

Métropole Hotel

Evening 7:00 pm :Opening session

WelcomeImpactInformal dinner

Métropole Hotel

6:00 pm Gala Evening « Entrepreneur for the World 2010 » Award Ceremony Concert by BarbaraHendricks Gala dinner

Palais des Congrès of Lyon

6:00 pm Free evening

Wellness eveningat Métropole Hotel

6:00 pmWomenentrepreneurs’ evening

Métropole Hotel

Forum’s General Overview

WEDNESDAY 3 NOVEMBER

Arrivals between November, 1 and November, 3

Personalised welcome at Lyon St Exupery Airport or at Lyon Part-Dieu train-station

Transfers to Hotel Métropole or other Hotels if specified.

Reception and registration

7:00 pm - 8:15 pm : Opening session

WELCOME: by Prof. Patrick Molle, President of EMLYON Business School and Mr. Jean-Luc Decornoy,

President of KPMG SA, co-Presidents of the World Entrepreneurship Forum.

IMPACT: Presentation of 5 entrepreneurial initiatives led by Forum Members

NETWORK: Informal dinner, discover Lyon’s typical gastronomy

Location: Métropole Hotel

Forum’s DetailedProgramme

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THURSDAY 4 NOVEMBER (1)

8:30 am – 9:00 am : VISION

Shaping the world of 2050: Vision of the World Entrepreneurship Forum – Prof. Patrick Molle,

co-President of the World Entrepreneurship Forum

9:00 am – 10:00 am : EXPERTS SAY

Introductory round-table dedicated to Forum’s 4 main topics :

- Developing Entrepreneurship at the Base of the Pyramid : Sir Fazle H.Abed, Bangladesh,

founder of BRAC in Bangladesh, largest NGO in the world and 2009 Awardee “Entrepreneur for the

World”, Social Entrepreneur category

- Innovation and the Development of High-growth Organisations: Mr. Elmar Mock, Switzerland,

creator of the SWATCH and founder of Creaholic

- Entrepreneurial Cities: Prof. Zoltan Acs, USA,

director of Center for Entrepreneurship and Public Policy, George Mason University

- Entrepreneurship Education : Prof. Alain Fayolle, France,

professor in entrepreneurship, EMLYON Business School

10 : 30 am -12:00 noon : AGORA

Interactive session between members, speakers and on-line participants

12:00 noon - 1:30 pm : Lunch at Métropole Hotel

Live on ourwebsite

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THURSDAY 4 NOVEMBER (2)

2:00 pm - 5:00 pm : SHARING (1)Private sessions in small groups (max 20-25 persons). Members will share their insights. A facilitator willguide them into the elaboration of recommendations thanks to an original interactive method.

5:30 pm : Transfer to the Gala Ceremony

6:00 pm : Gala Ceremonyo « Entrepreneur for the World 2010 » Award Ceremonyo Concert of Barbara Hendricks o Gala dinner

Location : Palais des Congrès of Lyon

Live on ourwebsite

National Costume orBusiness Wear

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FRIDAY 5 NOVEMBER (1)8:00 am : Transfer to EMLYON Business School Campus

The Forum Public Workshop is aimed at disseminating the Forum’s insights with a large audience.

600 persons, students, alumni, partners will be attending.

8:45 am : Introduction by Prof. Patrick Molle and Mr. Jean-Luc Decornoy, co-Presidents of the World

Entrepreneurship Forum

9:00 am-10:00 am: Conference by Mr. LIU Chuan-Zhi, founder of Lenovo, China

10:00 am-10:30 am : Conference by Mrs Ela R.Bhatt, founder of Self Employed Women Association, India

10:45 am-11:45 am: Round-table “Key Challenges to shape the World of 2050”

o Junior World Entrepreneurship Forums: BoP

o Rhodia: Innovation and Growth within a large organisation

o IBM: Entrepreneurial cities

o Orange: Education

11:45 am -12:00 noon: Global Entrepreneurship Development Index by Prof. Zoltan Acs

12:00 noon -12:30 pm: Conclusions by Ms. Anne-Marie Idrac, Secretary of State for Foreign Trade,

France

Live on ourwebsite

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FRIDAY 5 NOVEMBER (2)

Transfer to Métropole Hotel

1:00 pm : Lunch

3:00 pm – 6:00 pm : SHARING (2)Private Sessions continued

6:00 pm : Free evening In 2009 Forum’s members requested to have one free evening during the event. We are glad to propose several options to organise your free evening:

Wellness Evening at Métropole Hotel; enjoy Spa and relax before having dinner at Métropole Hotel.

Women Entrepreneurs Evening at Métropole Hotel, organised by several French Associations of Women Entrepreneurs. 250 persons, mainly women, will gather for a round-table and a networking cocktail.

Choose between 5 different selected restaurants to discover Lyon, capital of French gastronomy (not included in the participation fees)

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SATURDAY 6 NOVEMBER

8:30 am – 10:00 am : DECIDING

Debriefing of private sessions

10:30 am -12:00 noon : ACTING

Deploying the Forum

Action plan and commitments

12:30 pm : Closing lunch (buffet)

Location: Métropole Hotel

Check-out (payment of any extra costs: mini bar, dry-cleaning, …)

Departures- Transfers to Lyon St Exupery Airport or Lyon Part-Dieu train-station.

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ContactsMr. Lassina TRAORE: +33 6 85 41 64 68 (transfers) [email protected]

Ms. Sounita KLINGUER: +33 4 78 33 77 16 (visa, invoice) [email protected]

Ms. Daniela SUTAN: +33 6 77 50 29 71 (press) [email protected]

Ms. Caroline LE BRUN: + 33 6 07 81 70 01 [email protected]

• Hotel Métropole (privately booked for Official Members)

85 quai Joseph Gillet, 69004 Lyon

+33 4 72 10 44 44

• Hotel des Congrès (for external participants, journalists, guests and Junior delegates)

Personalised welcome desk & shuttles to Hotel Métropole.

Place du commandant Rivière, 69100 Lyon – Villeurbanne

+ 33 4 72 69 16 16

• Palais des Congrès

50, quai Charles de Gaulle, 69006 Lyon

+33 4 72 82 26 26

• EMLYON Business School

23 avenue Guy de Collongue, 69130 Ecully

+33 4 78 33 78 00

1. Developing Entrepreneurship at the Base of the Pyramid

The current usage of “Bottom of the Pyramid” refers to the billions people living on less than $2per day, as first defined in 1998 by Professors C.K. Prahalad and Stuart L. Hart.

C.K. Prahalad proposed that businesses, governments, and donor agencies stop thinking of the poor asvictims and start seeing them as resilient and creative entrepreneurs as well as valuedemanding consumers. He proposed there are tremendous benefits to multi-national companieswho choose to serve these markets in ways responsive to their needs.

The “poors” of today are the middle-class of tomorrow.

There are also poverty reducing benefits if multi-nationals work with civil society organizations and localgovernments to create new local business models.

Some others argued in a 2007 paper that there was no fortune at the bottom of the pyramid and thatfor most multinational companies the market was actually very small. They also suggested that the onlyway to alleviate poverty is to focus on the poor as producers, rather than as a market of consumers.Others decided to focus on the poor as business partners and innovators, rather than just as potentialproducers or consumers.

Appendix :Forum’s Detailed Topics

2. Innovation and Development of High-growth Organizations

In order to create wealth in the coming decades, innovation and high-growth organizations shallbe carefully scrutinized.

Innovation refers to a process by which an idea or invention is translated into a good or servicefor which people will pay. To be called an innovation, an idea must be replicable at an economicalcost and must satisfy a specific need. Innovation involves deliberate application of information,imagination, and initiative in deriving greater or different value from resources, and encompassesall processes by which new ideas are generated and converted into useful products.

High-Growth Organisations are all enterprises with average annualised growth in employeesgreater than 20% per annum, over a three year period, and with more than 10 employees in thebeginning of the observation period, should be considered as high growth enterprises.

High growth might be determined by the nature of the market, the governance of the company,the personality of the leader… and other factors.

Source : Business Dictionary.comSource : OECD

3. Entrepreneurial Cities

As the world's population grows from 6 billion to 9 billion people in the 40 coming years, with themajority living in urbanized communities, more choices will face us at all levels.

The term “Entrepreneurial city” refers both to city policy makers becoming more entrepreneurial intheir design and delivery of policy, as well as a place facilitating business development: policies, localauthorities´ measures, networks, and partnerships to create an innovative and supportive environmentfor entrepreneurs and new businesses.

Part of decisive advantages of the city level are: Proximity to the problems; The possibility to mobilise “social capital”, i.e. to mobilise networks to strive for common goals; The possibility to combine several policy areas and to use them for the stimulation of entrepreneurship(active labour market policies, support of disadvantaged groups, educational measures, support of SMEs and investors…); Locally deployed resources;Forum members will identify impediments and positive forces towards making cities more entrepreneurial,And will propose a first set of solutions to be locally deployed and globally monitored.Source : Entrepreneurial City : the impact of the entrepreneurial city on local and regional authorities, CEMR Seminar, June 2004

4. Entrepreneurship EducationEntrepreneurship education seeks to provide students with the knowledge, skills and motivation

to encourage entrepreneurial success in a variety of settings. Variations of entrepreneurship

education are offered at all levels of schooling from primary or secondary schools through

graduate university programs, as well as through informal channels.

What makes entrepreneurship education distinctive is its focus on realization of opportunity,

where management education is focused on the best way to operate existing hierarchies. Both

approaches share an interest in achieving "profit" in some form (which in non-profit organizations

or government can take the form of increased services or decreased cost or increased

responsiveness to the customer/citizen/client).

Entrepreneurship education can be oriented towards different ways of realizing opportunities:

opening a new organization (e.g. starting a new business); promoting innovation or introducing

new products or services or markets in existing firms (“corporate entrepreneurship” or

“intrapreneurship”); creating charitable organizations which are designed to be self-supporting in

addition to doing their works.

Source: Wikipedia