FOR IMMEDATE RELEASE Normand Latourelle and the Cavalia Group to bring new creations and performances to China The Canadian company continues its odyssey in China as one of the most active foreign-owned entertainment groups SHANGHAI, CHINA (Thurday, September 1, 2016) – Today Normand Latourelle, Founder & President of Cavalia Inc. and Normand Latourelle International Productions Inc., the largest Canadian-owned cultural enterprise of its kind and an integral part of this country’s cultural heritage, signed a major agreement with the Chinese firm Gold-Finance Group. Gold-Finance has asked Latourelle to collaborate on imagining and producing a revolutionary new show as well as every detail of a purpose-built 1,200-seat theatre to be located in Hangzhou’s future JC Plaza. Inspired by the culture of the city of Hangzhou, the new 90-minute multidisciplinary and multimedia show is set to debut when the JC Plaza opens in late 2018. Located in the Gong Shu District of Hangzhou, Zhejiang, PRC, the magnificent JC Plaza will house both an original theatre and Gold-Finance’s headquarters. It promises to be a unique, must-see attraction for locals and international tourists alike. Cavalia Inc.’s two shows, Cavalia and Odysseo, have traveled the world and enthralled over 7 million spectators. By combining Canadian creativity, talent and entrepreneurialism with Chinese business acumen, Cavalia has quickly established itself as the most active and successful foreign- owned entertainment company in China. The show Cavalia began its current Asian tour in Singapore in August 2014, then galloped through successful runs in Seoul, Taipei and Hong Kong. Since July 2015, the show Cavalia has first been staged in Shanghai and Zhengzhou. Since April 2016, it has been playing in Beijing. Working with Sinocap, the Chinese partner for Cavalia, the show has reached an unprecedented success in China. Cavalia recognized by Canada’s Prime Minister and Minister of International Trade Today’s signing in Shanghai was attended by Canada’s Prime Minister Justin Trudeau and Canada’s Minister of International Trade Chrystia Freeland, a clear sign of the integral role the Cavalia group plays in Canada’s cultural heritage abroad and its place as an exemplar of Canadian-Chinese collaboration. China has been Canada’s second biggest trading partner since 2003. “As a proudly owned Canadian group, we are pleased to deepen our presence and partnerships in China and play a pioneering role in the blossoming Sino-Canadian relations in the entertainment industry,” said Latourelle. “Our shows have known great success around the globe, but between the many eager theatre-goers of the growing Chinese middle class and the strong business community here, which have proven to be excellent partners, China has been the perfect match. Establishing permanent shows in China and the several other collaborations we have in development are all very promising both for the Cavalia group and for all Canadian cultural institutions.”