Shake Up Your Recruiting Strategy in 2010 Get Social and Get Results Laurie Ruettimann, SPHR
Shake Up Your 2010 Recruiting Strategy - Get Social And Get Results
Oct 19, 2014
Shake Up Your 2010 Recruiting Strategy Get Social And Get Results
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Shake Up Your Recruiting Strategy in 2010
Get Social and Get Results
Laurie Ruettimann, SPHR
3
Today’s Discussion
Overview of Social Recruiting
Current HR/Social Media Landscape
Dissect Social Recruiting Myths
Discuss Metrics, Narratives, and Folk Tales
Look at Best Practices of Social Recruiting
Agenda
Get Social: Social Recruiting 101
―Social recruiting is when companies and
recruiters use Facebook, LinkedIn, Twitter and
and other social media sites to source and recruit
candidates for employment.‖
– Alison Doyle, About.com Guide to Job Searching
Get Social: Social Recruiting 101
Recruiting Metrics
Creating Social Recruiting Strategy
Social Recruiting from 30,000 Feet
Social Recruiting 101
Tweets, Blogs And Widgets, Oh
My: Web 2.0 for Recruiters
How Job Seekers Use Social
Media
Get Social: Dissecting Social Recruiting Myths in HR
A Facebook profile will not transform the shy recluse into a social
butterfly. You are not going to transform your company into a high-
performance recruiting engine nor a popular place to work by merely
creating a company Facebook profile or an active Twitter account.
–Dan Finnigan, CEO of Jobvite
Get Social: Dissecting Social Recruiting Myths in HR
Social Recruiting is a strategy that just uses LinkedIn, Twitter, Facebook,
and Google.
Young kids will work for you if you have a flashy website and they can
access Facebook at work.
Social Recruiting ROI is measured in money.
You need to hire consultants to help you get this right.
Get Results: Metrics, Narratives, and Folk Tales
"I always tell people, if we have a good
quarter it's because of the work we did
three, four and five years ago. It's not
because we did a good job this quarter.‖
- Jeff Bezos, Newsweek
Get Results: Metrics, Narratives, and Folk Tales
Get Results: Metrics, Narratives, and Folk Tales
Not Everything That’s Important
Can Be Quantified
How to Measure Social Media ROI
for Business
4 Ways to Measure ROI + Metrics
of Social Media Recruiting...
When it Comes to Evaluating a
Social Media Recruiting Strategy,
Consider the Non-Linear Benefits
Get Social & Get Results: Social Media Landscape & Best Practices
Clear Link Between Corporate Brand and Employment Brand
Interactive and Mobile-Friendly Career Websites
Socially Integrated Career Sites
One-Click Job Referrals
Enhanced Role Profiles
Employee Testimonials
Authentic Employee Twitter Accounts
Video Blogs
Recruiters/Sourcers in Social Media Communities
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Shake Up Your Recruiting Strategy in 2010 Get Social and Get Results
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You can do it.
Social recruiting is a competitive advantage for Human
Resources departments.
The HR/social media landscape is fluid, dynamic, and bigger
than Facebook and Twitter.
Myths and assumptions abound—so test, challenge, and
validate.
Metrics tell a story. Understand what you’re asking and why.
Learn from the best. Don’t recreate the wheel.
Stay Connected on Social Media Sites
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www.jobvite.com
www.twitter.com/jobvite
www.facebook.com/jobvite
www.punkrockHR.com
www.twitter.com/punkrockHR
www.facebook.com/PunkRockHumanResources
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