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I N N O
V A T I O
N T O
A C T I O
N
B U S I N
E S S
D E V E L O P M
E N T
A N D
L E A D E R S H I
P C O A C H I N
G
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L E A D E R S H I P | B U S I N E S S D E V E L O P M E N T | C A R E E R C O A C H I N GM O N I C A P H I L L I P S , 4 1 5 - 8 5 7 - 1 4 3 8
M O N I C A . P H I L L I P S @ S P A R K P L U G L A B S . C O
What is your idea?
The clearer your vision, the more strategic
you can be.
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L E A D E R S H I P | B U S I N E S S D E V E L O P M E N T | C A R E E R C O A C H I N GM O N I C A P H I L L I P S , 4 1 5 - 8 5 7 - 1 4 3 8
M O N I C A . P H I L L I P S @ S P A R K P L U G L A B S . C O 3
strat·e·gy A plan of action or policy designed to achieve a major or overall aim.
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!OUR MARKET NICHE
Without a niche you have a branding challenge
- “What do you Joe?”- “Oh, I can do a lot of things.”
- “Okay, I’ never going to reeber all of that.”
!nd a arketing challenge"
- “I can solve #ust about any $roble in any industry in
any arket sector%” - “&ure you can, Joe.”
!nd a net'orking challenge"
- “Who is a good introduction for you, Joe?”
- “Oh, #ust about anybody 'ith a business and a $ulse.”
L E A D E R S H I P | B U S I N E S S D E V E L O P M E N T | C A R E E R C O A C H I N GM O N I C A P H I L L I P S , 4 1 5 - 8 5 7 - 1 4 3 8
M O N I C A . P H I L L I P S @ S P A R K P L U G L A B S . C O 4
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IDENTI"! !OUR NICHE
(ind your $assion) connect 'ithyour audience.
What are your traits that set youa$art?
What are your interests?
What *res you u$ 'hen you s$eakfro your heart?
What do you do better than anyoneelse?
L E A D E R S H I P | B U S I N E S S D E V E L O P M E N T | C A R E E R C O A C H I N GM O N I C A P H I L L I P S , 4 1 5 - 8 5 7 - 1 4 3 8
M O N I C A . P H I L L I P S @ S P A R K P L U G L A B S . C O
5
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CONNECT #ITH PEOPLE
+ouch oints
ey ontacts
ustoer ro*le
/everage 0our 1elatioshi$s
L E A D E R S H I P | B U S I N E S S D E V E L O P M E N T | C A R E E R C O A C H I N GM O N I C A P H I L L I P S , 4 1 5 - 8 5 7 - 1 4 3 8
M O N I C A . P H I L L I P S @ S P A R K P L U G L A B S . C O
$
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L E A D E R S H I P | B U S I N E S S D E V E L O P M E N T | C A R E E R C O A C H I N GM O N I C A P H I L L I P S , 4 1 5 - 8 5 7 - 1 4 3 8
M O N I C A . P H I L L I P S @ S P A R K P L U G L A B S . C O
7
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"IVESTEPS TOSUCCESS
L E A D E R S H I P | B U S I N E S S D E V E L O P M E N T | C A R E E R C O A C H I N GM O N I C A P H I L L I P S , 4 1 5 - 8 5 7 - 1 4 3 8
M O N I C A . P H I L L I P S @ S P A R K P L U G L A B S . C O
8
A/+)'&2+
V2&I0*+)6 R2+)%*()C%**'+S(/ V2&O9/ H2S+ D)26 H)+
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THE SALES C!CLE
1elationshi$s 2Who do you kno'? 3evelo$ the right
relationshi$s.1elevance - What do you o4er that is uni5ue and
necessary?
1e#ection 6(ear72 8ove beyond your fear of re#ection toeaningful conversations. 9nderstand 'hat $eo$leneed and ho' you connect 'ith the.
on*dence 6/istening7 - 3evelo$ the con*dence to askfor the business. What are soe di4erent 'ays to akethe ask.
onnecting - :urture your net'ork of allies, custoers,fans, and “!” clients.
L E A D E R S H I P | B U S I N E S S D E V E L O P M E N T | C A R E E R C O A C H I N GM O N I C A P H I L L I P S , 4 1 5 - 8 5 7 - 1 4 3 8
M O N I C A . P H I L L I P S @ S P A R K P L U G L A B S . C O
:
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IT;S ALL ABOUT RELATIONSHIPS
;<; = ;<
0our custoer is al'ays a $erson.
Who is that $erson, 'hat do theyneed, 'hy do they buy, 'hat is
the cor$orate culture that ins$iresand $ersuades the?
L E A D E R S H I P | B U S I N E S S D E V E L O P M E N T | C A R E E R C O A C H I N GM O N I C A P H I L L I P S , 4 1 5 - 8 5 7 - 1 4 3 8
M O N I C A . P H I L L I P S @ S P A R K P L U G L A B S . C O
1<
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RESEARCH
;etter tools hel$ facilitate theconversation.
&everal free tools available"
• :e'sle
• /inkedIn
• 18
• ollaboration tools
L E A D E R S H I P | B U S I N E S S D E V E L O P M E N T | C A R E E R C O A C H I N GM O N I C A P H I L L I P S , 4 1 5 - 8 5 7 - 1 4 3 8
M O N I C A . P H I L L I P S @ S P A R K P L U G L A B S . C O
11
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#HAT;S NE=T>
L E A D E R S H I P | B U S I N E S S D E V E L O P M E N T | C A R E E R C O A C H I N GM O N I C A P H I L L I P S , 4 1 5 - 8 5 7 - 1 4 3 8
M O N I C A . P H I L L I P S @ S P A R K P L U G L A B S . C O
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BUSINESS DEVELOPMENT ANDLEADERSHIP COACHING
8onica hilli$s
resident
&$ark lug /abs>@-A@B->CA
onica.$hilli$sDs$ark$luglabs.co
L E A D E R S H I P | B U S I N E S S D E V E L O P M E N T | C A R E E R C O A C H I N GM O N I C A P H I L L I P S , 4 1 5 - 8 5 7 - 1 4 3 8
M O N I C A . P H I L L I P S @ S P A R K P L U G L A B S . C O
13