Sex, Psychology and Rock’n’Rol l Peter Cook, The Academy of Rock
Sex, Psychology and Rock'n'Roll - Slides from our masterclass at UCL
Jul 17, 2015
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Sex, Psychology
and Rock’n’Roll
Peter Cook, The Academy of Rock
Knowing me, Knowing you
Chemist : 18 years in
Pharmaceutical R&D
Academic : 18 years
teaching MBA’s
Consultant and Author :
18 + years in business
Musician – 18 till I die
Peter Cook MBA, MRSC C.Chem, FCIPD
www.academy-of-rock.co.uk
www.humdyn.co.uk
Twitter @AcademyOfRock
Let’s Talk About …
Psychology
The Flow
Mihaly Csíkszentmihályi described flow as “being completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement, and thought follows
inevitably from the previous one, like playing jazz.”
In the flow
Tal Wilkenfield and Jeff Beck
Click picture to view
Emotional Intelligence
Inner space Inner space
Outerspace
Outerspace
“Emotional intelligence”(Daniel Goleman)
“Within you, without you”(George Harrison)
Emotional Intelligence
Nigel Kennedy
Click picture to view
Deliberate Practice akathe 10 000 hours effect
Anders Ericsson introduced the notion of the 10 000 hours effect “Many characteristics once believed to
reflect innate talent are actually the result of intense practice extended for a minimum of 10 years.”
10 000 hours - Mastery
lessons from Prince
Click picture to view
Improvisation
Let’s Talk About …
Creativity and Improvisation
Bloomberg TV on Music and Business
Click Picture to view
A music lesson
12 intervals = 1 octave
Conventions – harmony etc.
You can bend or break conventions
Name that riff
Deep Purple vs. The Spice Girls
Similar notes, different result
What’s this got to do with Creativity?
Constraints are good for creativity
Combination strategies work
Let’s Talk About …
Business
The quality that businessthought leader Tom Peters calls‘sticking to the knitting’ hasserved AC / DC very well indeed.“Back in Black” was the 2ndhighest selling album in history,after “Thriller” by MichaelJackson.
If your market is stable, stick to the knitting and build a brand
AC / DC
Business
Th
e
of
Madonna
Business
on
Like a Virgin
Treat each job like it’s the first one
The Virgin Way
(I Can’t Get No) Satisfaction
The factors thatmotivate are differentthan the things thatdissatisfy. If you can’tget no satisfaction atwork, find ways toremove dissatisfiers andadd factors that producemore job satisfaction
Rolling
StoneLik
ea
Gaga
Business
Th
e
of
“You have to be unique, and different, and shine in your own
way”
Lady Gaga
Wanna Be Starting Something?
If something’s not working, push the stop button
Michael
Business
on
The finale Fiscal Cliff
A hard rock song for hard times
Click the picture to view
Featured in
Further Reading
Human Dynamics and The Academy of Rock
Web www.academy-of-rock.co.uk
Web www.humdyn.co.uk
The Academy of Rock and Human Dynamics
+ 44 (0) 1634 855267 + 44 (0) 7725 927585
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