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ARTHA
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SERVICE MARKETING
The Services Sector contributes the most to the Indian GDP. The
Sector of Services in India has the biggest share in the country's
GDP, it accounts for more than 50% contribution.
The various sectors under the Services Sector in India are
construction, trade, hotels, transport, restaurant, communication
and storage, social and personal services, community, insurance,financing, business services, and real estate.
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DEFINITION
service as an activity or an advantage which
is given by one party to another party which
is basically intangible and can not effect any
ownership.
- philip kotler
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CONTRIBUTION TO GDP
55.1
26.4
18.5
service
industry
agriculture
0 10 20 30 40 50 60
percentage
percentage
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MAINLY ,MARKET IS A
COMBINATION FOUR PS
Product
Price
Place
Promotion
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EXTENDED PS FOR SERVICES MARKET
People
Process
Physical evidence
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RESEARCH
METHODOLOGY
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OBJECTIVES :
To know the students satisfaction about the institution.
To know the performance of ARTHA when compare with
the other competitive institutions.
To know about the way of coaching that are provided byinstitute
To know about motivational factors that are useful for the
students ,useful to get jobs. To gain the knowledge about the 7ps how these are useful
in achieving organizational objectives
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Data collection:
Primary
Secondary
Data collection technique:
Random sampling
Sample size:
20 students
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The sample of the survey not represent the
total students
This study is based on available information.
Lack of sufficient time and resources.
Price variations .
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ARTHA
Artha is a financial training institute.
provides specialized courses in financialmarkets -Stock markets, Commodity
markets, Derivative markets, etc ,.. building careers in the area of research and
operations.
Have a long and proud history of educatingleading brokerage house in NCFM and MCXtraining modules.
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LOGO
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PRODUCT
NSE certification on financial marketsmodule
MCX Certified Commodity Professional
Advance courses modules in
fundamental
technicalWork shop
Traders/Investors/Professionals module
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PRICE
The pricing strategy used by Artha :
cost plus pricing
The fees structure for the courses is around4,000rs.
The fees fix by the management is based on the
following two factors they are:
Monthly expenses of the institute
Students strength in the batch
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PLACE
Delivery of services at the right time and at
the right place to consumers.
Direct Distribution of services to the ultimate
customer.
Located near to rush area where people can
easily identify about the organization.
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PROMOTION
Seminars at Management meets
Guest lectures
Work shops Sponsor ships
Web site etc...
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PEOPLE
Mr. Sk. Zakir Hussain. MBA
Mr. M.Mahesh Kumar .MBA
Guest faculty:Mr.P.Pavan
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PROCESS
Courses & DURATION
ARTHA Beginners or NCFM module-30 days or 50 hrs
ARTHA Commodity Module or MCCP module orNCFM - 30 days or 50hrs
ARTHA Advance module - 45 days or 75 hrs
ARTHA Work shop - 1 dayARTHA Traders/Investors/Professionals module
-30 days
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PHYSICAL EVIDENCE
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1.ARE YOU SATISFIED WITH COACHING PROVIDED BY THE INSTITUTE?
A. VERY SATISFIED B.SATISFIED C.FAIR D. DISSATISFIED
0
2
4
6
8
10
12
14
16
18
20
very satisfied satisfied fair dissatisfied
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2.ARE YOU SATISFIED WITH THE LEARNING MATERIAL PROVIDED BY THE
INSTITUTE?
A. VERY SATISFIED B.SATISFIED C.FAIR D.DISSATISFIED
0
2
4
6
8
10
12
very satisfied satisfied fair dissatisfied
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3.ARE YOU SATISFIED WITH THE RESPONSE GIVING BY THE FACULTY WHEN
PROBLEM ARISES?
A. VERY SATISFIED B.SATISFIED C.FAIR D.DISSATISFIED
0
2
4
6
8
10
12
14
very satisfied satisfied fair dissatisfied
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4. ARE YOU SATISFIED WITH THE FEES STRUCTURE OF THE COURSES
PROVIDED IN THE INSTITUTE?
A. VERY SATISFIED B.SATISFIED C.FAIR D.DISSATISFIED
0
1
2
3
4
5
6
7
8
9
very satisfied satisfied fair dissatisfied
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5.ARE YOU SATISFIED WITH THE PRACTICAL KNOWLEDGE GAINED BY
YOU WHILE YOU LEARNING THE COURSE?
A. VERY SATISFIED B.SATISFIED C.FAIR D.DISSATISFIED
0
2
4
6
8
10
12
14
16
very satisfied satisfied fair dissatisfied
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6. ARE YOU SATISFIED WITH THE COURTESY AND FRIENDLINESS OF FACULTY IN THE
INSTITUTE?
A. VERY SATISFIED B.SATISFIED C.FAIR D.DISSATISFIED
0
2
4
6
8
10
12
14
16
18
very satisfied satisfied fair dissatisfied
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7. ARE YOU SATISFIED WITH THE MOTIVATIONAL PROGRAMS CONDUCTED IN THE
INSTITUTION?
A. VERY SATISFIED B.SATISFIED C.FAIR D.DISSATISFIED
0
2
4
6
8
10
12
very satisfied satisfied fair dissatisfied
8 HOW WOULD YOU RATE YOUR INSTITUTION WHEN COMPARE WITH THE OTHER
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8 HOW WOULD YOU RATE YOUR INSTITUTION WHEN COMPARE WITH THE OTHER
INSTITUTIONS?
A. VERY SATISFIED B.SATISFIED C.FAIR D.DISSATISFIED
0
2
4
6
8
10
12
14
16
very satisfied satisfied fair dissatisfied
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9. What do you like about this institution?
Most of the students said that they like faculty
in this institute as well as teaching also,remaining students said that this institute is
very much useful to them to gain knowledge
on stock market thats why they like this
institute very much.
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10. What do you dislike about this institution?
Some students said that ,they dislikes theambience in the institution
Not providing the study material.
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FINDINGS:
Maximum number of students said that they arevery much satisfied with the coaching provided
by the institute.
Some students stated that they are not that muchsatisfied with the learning material provided by
institute.
Students in the institute said that very satisfiedabout the faculty interaction with them when
problem arises.
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CONT..
Students have mixed opinion about the fees
structure offered by the institute on the courses.
Students are very much satisfied about the
practical knowledge gaining by them while
learning the courses.
Students are said that Artha is so better than
compared to other institutions.
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SUGGESTIONS
Most of the students are less satisfied aboutthe learning material provided by the
institute.
Some of the students are satisfied with feesstructure and wants to reduce the fees
according to the batch.
Mostly students of the institute are notsatisfied with the ambience of the
organization.
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CONCLUSION:
Therefore maximum number of students
is very much satisfied about this institution
when compared to other institutions. Students
feel that this institution is very helpful to them
to gain knowledge about stock market.
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