Seven steps to small business success april 2013

Seven Steps toSmall Business

SuccessUnderstanding and Embracing the Power of Lifecycle Marketing

Desiree Scales, CEO - Bella Web Design, Inc.

Lifecycle Marketing

The Difference Between

1. Surviving

2. Thriving

Survival Marketing

Survival Marketing

1. We are always chasing the next deal

2. Our marketing is disjointed(on again - off again, spray-and-pray)

3. We don’t have confidence that our marketing plan will bring a surplus of customers

Survival Marketing

1. Generate interest 2. Sell to hot leads 3. Sigh of relief4. START OVER

Lost Opportunities

Lost Opportunities

What Makes Small Businesses Thrive?

Introducing...

Lifecycle Marketing

Lifecycle Marketing

ATTRACT INTEREST

What’s your Lead Magnet?

Avoiding Competitor Frustrations

•3 Questions to ask your __________ before hiring them

•The 3 biggest problems with ________________

•3 important things to consider when _________________

Achieving Underlying Goals

• 3 things you ABSOLUTELY need to know about ______________

• 3 keys to fixing your _________ problem

• 3 proven techniques to __________

• 3 new tricks to_____________

CAPTURE INTERESTS

Examples

• Online web forms• Events• Networking• Walk-ins• Referrals• Call-ins

The Old Way

Much Better

Much Better

Much Better

Facebook Capture

Facebook Capture

A Better Way

REMEMBER!

Just because you’ve captured a lead doesn’t mean you’ve earned the

right to….

SELL THEM!

NURTURE PROSPECTS

The WHY Behind Nurturing

• 81% of sales happen after

7 or more contacts

• 85% of the time we stop after

1 or 2 contacts

The WHY Behind Nurturing

1. Spent thousands on marketing and were getting poor results.

2. Discovered gold with educational marketing

3. Benefits of Magnet:

•Decreased marketing spend by more than 50%

•At the same time, increased leads by 120%

The Gleason Tax Group

The WHY Behind Nurturing

The Cost of Not Nurturing

10,000(audience)

100(responders)

10(customers)

And the Other 90 Responders?

Fall through the cracks

ZERO follow-up They'll go to your competitor!

The Key to Great Nurturing?

FOLLOW UP

Three Basic Follow Up Campaigns

• New Lead Campaign• New Customer

Campaign• Long-term Nurture

Campaign

Lifecycle Marketing Campaign

The Best Part?

AUTOMATICALLY!

CONVERT SALES

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• Magnets and Education• Nurturing• Targeting• Better Qualified

Prospects

Tips to Convert More Sales

HEADER TEXT Tips to Convert More Sales

DELIVER & SATISFY

HEADER TEXT What is your……

WOW?

What is your…….

HEADER TEXT What is your……WOW!

UPSELL CUSTOMERS

HEADER TEXT Upsell Customers

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What are your fries?

Upsell Customers

HEADER TEXT Upsell Customers

GET REFERRALS

Advance Referral Strategy

Ask for them

Ways to Ask for Referrals

• Emails• Phone Calls• Thank You Cards• Competitions• Special Events• Just After You WOW’d

Them

Advance Referral Strategy

Ask for Them

Lifecycle Marketing

AUTOMATICALLY!

Multiple-System Chaos

Disjointed systems. Manual work. Lost opportunities.

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HEADER TEXT All-in-One Sales and Marketing Software

HEADER TEXT Greatest Benefits?

HEADER TEXT Infusionsoft

TEXT“GROW”

706 432 2355

Seven Steps toSmall Business

SuccessUnderstanding and Embracing the Power of Lifecycle Marketing

@desireescales770 509 8797