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Welcome to PressDr’s New Video
Blog!
Rules of Writing a Press Release
- Mistakes Made by Marketers
- Rules to Gain Free Publicity
- What News Organizations are Looking For
Rules of Writing a Press Release
- Mistakes Made by Marketers
- Rules to Gain Free Publicity
- What News Organizations are Looking For
Rules of Writing a Press Release
…and How to Grab Their Attention!
Seven Rules of Writing Powerful Press Releases
Rule 1: Your Story Should be Newsworthy
Seven Rules of Writing Powerful Press Releases
Rule 1: Your Story Should be Newsworthy
Should Cover:
- Product Launch - Business Anniversary
Seven Rules of Writing Powerful Press Releases
Rule 1: Your Story Should be Newsworthy
Should Cover:
- Product Launch - Business Anniversary
Don’t Include:
- Blunt Product Promotions - Company Website
- New Hire
Seven Rules of Writing Powerful Press Releases
Rule 2: Connect With Your Audience
Seven Rules of Writing Powerful Press Releases
Rule 2: Connect With Your Audience
Provide Relevant Material
- Magazines- Newspapers- Radio
Seven Rules of Writing Powerful Press Releases
Rule 2: Connect With Your Audience
Provide Relevant Material
- Magazines- Newspapers- Radio
If it Doesn’t Fit the Theme,it Won’t Get Published
Seven Rules of Writing Powerful Press Releases
Rule 3: Always Start With the News
Seven Rules of Writing Powerful Press Releases
Rule 3: Always Start With the News
First Paragraph is King!
- Enticing Summary of News- Pique News Editor’s Interest
Seven Rules of Writing Powerful Press Releases
Rule 3: Always Start With the News
First Paragraph is King!
- Enticing Summary of News- Pique News Editor’s Interest
Leave Other Things for Later
- Who Announced It - Contact Name
- Opinions
Seven Rules of Writing Powerful Press Releases
Rule 4: First 10 Words are Most Important
Seven Rules of Writing Powerful Press Releases
Rule 4: First 10 Words are Most Important
Powerful Action Verbs
- Catch Attention- Quick, Easy to Understand
Seven Rules of Writing Powerful Press Releases
Rule 4: First 10 Words are Most Important
Powerful Action Verbs
- Catch Attention- Quick, Easy to Understand
Avoid Long-Winded Opening Sentences that Don’t Provide Fast Insight into What Your Press Release is About…
…You Get The Idea!
Seven Rules of Writing Powerful Press Releases
Rule 5: Avoid Filler Words
Seven Rules of Writing Powerful Press Releases
Rule 5: Avoid Filler Words
Remove Unnecessary Words
- “Brevity is a Great Charm of Eloquence” ~Cicero
Seven Rules of Writing Powerful Press Releases
Rule 5: Avoid Filler Words
Remove Unnecessary Words
- “Brevity is a Great Charm of Eloquence” ~Cicero
Avoid Adjectives that Don’t Add Value
- Um, really, like… - No “Fluff”
- Don’t Take Away From the Story
Seven Rules of Writing Powerful Press Releases
Rule 6: Only Facts, Not Opinions
Seven Rules of Writing Powerful Press Releases
Rule 6: Only Facts, Not Opinions
News Don’t Have an Opinion
- Stay Neutral- Let the Reader Form an Opinion- Facts Only
Seven Rules of Writing Powerful Press Releases
Rule 6: Only Facts, Not Opinions
News Don’t Have an Opinion
- Stay Neutral- Let the Reader Form an Opinion- Facts Only
Even if Your Product is Great…
- Avoid Self-Flattery
Seven Rules of Writing Powerful Press Releases
Rule 7: Provide Contact Information
Seven Rules of Writing Powerful Press Releases
Rule 7: Provide Contact Information
The More, the Better
- Editors Verify & Clarify Stories - Make it Convenient for Them
Seven Rules of Writing Powerful Press Releases
Rule 7: Provide Contact Information
The More, the Better
- Editors Verify & Clarify Stories - Make it Convenient for Them
Remember
- Include Correct Numbers and E-mails - Make Sure Contact Person is Available
Seven Rules of Writing Powerful Press Releases
Thanks for Watching!See You Again at
www.PressDr.com
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