Seven Ocean - Equipment

We take pride in exceeding our clients expectations when it

comes to offering products at competitive prices. From being

there for our customers 24x7x365, to servicing them with our

Manufacturer trained/certified and dedicated staff, to offering

rental equipment, and training programmes for personnel we

have carved out a special place in our customers hearts. An

honest approach, combined with an astute understanding of

the business, has seen us acquire a large base of returning

customers and new referrals.

We work with various brands for sale and rent

throughout the upper and lower gulf. The

company supplies premium machinery

solutions such as Construction Machinery,

Concrete Equipment, Crushing Plants,

Concrete batching Plants, Material Handling

Equipment, Oil Field Equipment, Industrial Air

Compressors, Agriculture Equipment, Tele

handlers, Airport Equipment, Power

Generators, Excavators, Rollers, Fork Lifts,

Hoists, Climbing Platforms, Powered

Access Platforms, Cutting and Bending

Machines, Compressors, Tractors and

many more.

A leading brand that specializes in management, sales and rental of new and used construction equipment in the Middle East, Seven

Ocean is an innovative and dynamic company that has grown rapidly and expanding into newer horizons. We serve the Gulf region

with state-of-the-art equipment and provide exceptional field service capabilities. Our extensive range of equipment supports a wide

spectrum of customers in the construction, equipment rental houses, petrochemical, oil and gas, electromechanical, seaport, marine,

ship-repair industry to name a few.

With 8 years of experience

and knowledge in the Middle

East gathered from

aggressively serving the

market, our clients know that

we can and do, deliver to the

highest of standards

With an excellent service and parts back-up, our aim is to maintain an exceptionally high customer satisfaction and fulfill our customers needs in all areas of operation.

Message from the President

I would like to extend my heart felt thanks to all our customers, our worldwide agents and

principal and all our dedicated employees who are engaged in delivering their best 24/7. Seven

Ocean is committed to providing products and services that make a meaningful contribution to our

customers business. To achieve this, we complement our dedication to top quality and reliability

with ongoing efforts to promote the advancement of technologies, promote the advancement of

technologies, friendly products.

From time to time we try to increase efficiency in customers fleet management as well as

improve overall operations, particularly in terms of conserving energy during operation. The

Hybrid hydraulic excavator introduced into the market in June 2008 achieves an average

reduction in fuel consumption of 25% and a maximum reduction of 41%, as confirmed through our

own research, thus cutting fuel costs for customers while contributing to environmental

conservation.

Autonomous Haulage System that has already been introduced at mines. This system not only

improves safety and productivity but also reduces maintenance costs and fuel consumption,

thereby revolutionizing mining operations. However, Seven Ocean does more than merely

enhance customers operations. We have always placed emphasis on the workplace where

customers actually operate equipment.

Specifically, we strive to resolve issues by visiting customer sites to verify with our own eyes the

actual situation, actual usage and actual equipment in order to figure out true causes and identify

true customer needs. This approach is shared with production, development and administrative

divisions in addition to sales and service divisions, enabling us to overcome challenges through

swift response company-wide.

In this issue of Views, we introduce examples of Global Teamwork conveyed firsthand by Seven

Ocean personnel with long-standing experience in such activities.

As a global company, we believe in the importance of implementing actions that can be trusted by

society. We also apply Global Teamwork in practicing social contribution activities in diverse fields

that extend beyond production and product support.

Finally, on behalf of Seven Ocean, one again I would like to express my utmost appreciation for

the support and cooperation of all customers and business partners.

President & CEO,

Seven Ocean General Trading LLC

ABOUT US

Over the years Seven Ocean General Trading LLC has developed

into a leading global exporter and operator with a wide range of

material handling machinery to the Construction, Mining, Forestry

and other industries.

Seven Ocean operates and distributes an impressive range of

equipment - Articulated Dump Trucks, Front End Loaders, Tractor

Loader, Backhoes, Tri-Wheeled Loaders, Haulage Tractors,

Dozers, Graders, Excavators, Track Type, Skid Steer, Compactor,

Material Handlers and other equipment.

Our products are continuously being improved, evolving to meet the

changing needs of our customers. Seven Ocean specialises in the

design and development of earthmoving products suited to the

mining, construction and agricultural industries, with machines

marketed nationally and internationally through an extensive

network of Customer Service Centres and Dealerships.

GLOBAL DISTRIBUTION

We serve most of the regions with strong presence and are open to

cater your projects any where in the world. We cover the regions as

Middle East, Asia, Africa, Europe, European Union , South Africa

and Oceana.

OUR HERITAGE

Seven Ocean has grown from a small trading firm, founded in 2006,

into the global competitor it is today in the field of heavy machinery

(New & Old), distribution, Sales, Rental and support.

Ranking as one of the leading supplier of earthmoving equipment -

a market leader, with machines marketed nationally and

internationally, we have been in the forefront of equipment

suppliers of both Articulated Dump Trucks and Wheeled Loaders

(with a product range of over 50 different models manufactured to

world-class quality standards). Seven Ocean is highly competitive

in the markets in which it does business.

BUSINESS PARTNERS

The cornerstone on which our business has been built are our three most

important stakeholders - our customers, our suppliers and our employees.

Their invaluable contribution to the success of our company stems from the

exceptional relationships we have built up over the years.

OUR ACHIEVEMENTS

Becoming an A-class world class Trader & Rental Company is one

of our key initiatives.

The company has been the recipient of various export awards

including being elected in various associations to represent the

Heavy Equipment Trading and Rental Companies.

Prestigious awards bestowed on the company best reflect the

achievements of Seven Oceans dedicated Staff and Engineers.

Seven Oceans Equipment and Service is recognized as

outstanding in the industry with the Overall Technology

STRATEGIC OBJECTIVES

Strategic objectives, backed up by detailed action plans that are

implemented effectively, are a feature of our business.

In broad terms our focus areas are:

Our customers - form the backbone of our business and will receive

quality in all our dealings.

Our people - We value the contribution of all our people and will

develop them to their fullest potential and reward them appropriately.

Quality - We aim to produce and deliver quality products and services

that are at the forefront of the market, and to extend our ethic of

continuous improvement in all our operations.

Cost management - We aim to operate in the most cost effective

manner so as to deliver the best possible yield to our stakeholders.

Working capital management - We will manage our operations

effectively in order to be a sustainable business.

We have the muscle to your hard work

Over 20% Greater Breakout Force

The Best Excavators for your site to do the job

Our professional and courteous

staff has combined hundreds of

years of experience in the heavy

equipment business. We can solve

your equipment needs and

problems with our experience.

Our construction equipment is

designed to be economical and

ergonomic with outstanding

performance. Fuel efficiency,

easy maintenance and

operator comfort are all top

priority

We want to make sure you have

access to our products when and

where you need it.

Suite no. 206, Karama Centre,

Kuwait Road, Al Karama, Bur

Dubai,

United Arab Emirates

Tel: +971 4 3374315

Fax: +971 4 3374316

E-mail: [email protected]