Seven Deadly Sins Of Landing Page Optimization

1

Tim Ash, President & CEO, SiteTuners.com

Seven Deadly Sins of Landing Page

Optimization

Overview

• In The Mind Of A Super Affiliate

• Why You Should Give A Crap

• The Seven Deadly Sins of Landing Page

Design

• Resources & Tools

Super Affiliates Are…

Greedy

Mercenary Busy

Lazy

How To Attract Super Affiliates

#10 - Join an affiliate network#9 - Offer better payouts#8 - Pay Up#7 - Allow bidding on your brand#6 - Don’t be “high maintenance”#5 - Don’t change the rules of the game#4 - Share sensitive information#3 - Listen to suggestions#2 - Go the extra mile

#1 - Fix your conversion rate

Download the whitepaper:

http://sitetuners.com/how-to-attract-super-affiliates.html

The economics of conversion:Fix the landing page to lower

costs

CPCCPA = -------

CRCPC - Cost per click CR - Conversion rate CPA - Cost per acquisition

Impact of Improved Conversion Rate

BEFORE

Cost - $1.00 Value - $1.25Profit - $0.25

A 20% increase in conversion rate…

AFTER

Cost - $1.00 Value - $1.50 ($1.25 x 120%)Profit - $0.50

…will DOUBLE profits!

Profit Impact On AffiliateIs Disproportionate!

I.T.

Marketing

AdAgency

Your Boss

Webmaster

I.T.

Marketing

AdAgency

Your Boss

Webmaster

WEBSITEVISITORS

Before After

+ $3,285,000

+40%

Before After

+24%+ $182,000

Before After

+75%+ $200,000

Before After

+51%+ $48,000,000

Before After

+81%

Before

After

Before

After

146 clickable links!

Before

After

+ 51%

+ $48,000,000

Overview

• In The Mind Of A Super Affiliate

• Why You Should Give A Crap

• The Seven Deadly Sins of Landing Page

Design

• Resources & Tools

Resources & Tools

SiteTuners.com (case studies & whitepapers)

Blog.SiteTuners.com (latest conversion news)

LandingPageDirectory.com (all things conversion related)

(FREE beta)

LandingPageOptimizationBook.com

(includes $25 AdWords Coupon)