Launching a Corporate University: Testing Your Readiness and Preparing Your Blueprint Karen Barley President Corporate University Enterprise, Inc. 7600 Leesburg Pike West Building, Suite 202 Falls Church, VA 22043 Voice (703) 848-0070 Fax (703) 848-0071 [email protected]www.cuenterprise.com
Step by step overview of how to set up corporate universities.
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Launching a Corporate University: Testing Your Readiness and Preparing
Your Blueprint
Karen BarleyPresident
Corporate University Enterprise, Inc.7600 Leesburg Pike
Test the readiness of your organization to launch a corporate universityBuild a business case for your corporate universityApply a corporate university design model to create your CU’s blueprint
• Tactical • Individual Development• Course-based• Proprietorship• Compartmentalized, Isolated• Limited Higher Ed Role• Fragmented Records• Not Focused on Evaluation• Varied Systems• Cost Center
CU Approach• Proactive• Strategic• Company Advantage• Blended Solutions• Partnership• Business Integration• Expanded Higher Ed Role• Comprehensive Tracking• Fore grounded on Value• Systems Integration• Charge-back
•An agreement to provide separate services. •Each party maintains autonomy and control.
•An agreement and commitment to work together to provides services. •Control is becoming shared.
•An agreement and commitment to define and perform services together. •Control and responsibility are completely shared. •Decisions are made collaboratively.
Presenter
Presentation Notes
Foundational to any CU Coordination, Cooperation, Collaboration Internal Opportunities External Opportunities Shared Ownership Shared Responsibility Shared Voice Shared Success
Strategic Definition of the CUConnection of CU to Strategic PlanVision and Mission StatementGoals and ObjectivesFunding OptionsPlacement in Corporate StructureGovernance
Write a mission statement for your CUDevelop three goals for your CU that align with the missionDevelop a governance structure• What does it do?• Who is represented?• How often does it meet?
Content and Services ModelCore CurriculumCompetency ModelsInsourcing/Outsourcing MatricesDelivery MechanismsCatalogsPartnership Strategies and ProcessesInternal Faculty UsageCertifications and Program Design
Marketing and PromotionClass SchedulesLearning Management System and ProcessEvent CoordinationFacilities ManagementMaterials FulfillmentWorkflow ProcessesParticipant ServicesInstructor/Trainer Services
Brainstorm five ways to communicate the launch of your CUBrainstorm five ways to communicate the on-going services and programs that your CU will offer
Identification of Expected OutcomesDetermination of Data Collection Points and ProcessesCreation of Data Collection ToolsReaction, Learning, Behavior, Results
Phases of DevelopmentEngaging the Conceptualization after LaunchOn-going Management• Strategies and Governance• Curriculum and Services• Logistics• Assessment and Evaluation
Some catalytic event typically kicks off re-engineering
Change in Senior LeadershipMajor Business Change (M&A, New IT, etc.)Significant Budget AdjustmentReduction in Force or Massive HiringOpening of New LocationResults of Evaluation PlanNatural Progression
1. Good Marketing2. Quality of Service3. Contribution of CEO 4. Partnerships/Collaboration5. A Good Company6. CU Team Performance7. Alignment with Business Strategies8. Continuous Innovation9. Financial Support10.Clear View of Goals11.Quality of Participants12.Continuous Improvement