Setting up an online shop - Boles of Boyle Casestudy

Boles of Boylewww.bolesofboyle.com

The online market

Why go online?

• 81 % of people in Ireland online

• 1.2m use smartphone

• 70% of active online population are shopping online

Clothing and accessories

36% of purchasers research online first

Google - market research

Online Strategy

Website - must haves

• cost effective to own in long-run

• flexible

• easy to update

• respond to business needs

• respond to social needs

Website Requirements

Content Management System

- easy to update

Add new products

- price

- description

- size

- sale / promotion

Website Requirements

Add new blog posts

Custom posts that correspond to

- feature seasonal styles

- feature brands

- feature in-shop events / sales

- use as a networking tool

Website - must haves

• cost effective to own in long-run

• flexible

• easy to update

• respond to business needs

• respond to social needs

Next Steps

Questions?

http://www.bolesofboyle.com/facebook

Umbrella.ie

Website Development

www.bolesofboyle.com