Setting up a Sourcing Function using Avature as the Customer Relationship Management System (CRM)

THE BUILDING OF RAYTHEON’S

TALENT COMMUNITY

Setting up a Sourcing Function at Raytheon using Avature as the Customer Relationship Management System (CRM)

Presentation by: Justin Clem, TA Manager Raytheon

Where we were in 2010•Post and Pray – For the most part we had a working ATS that utilized smart post to cascade our openings to the online job boards (Monster, clearance, dice, etc.). While this will continue to be a valuable part of strategy it is not the only part.

•Career fairs and Networking – Each career fair we attended was under the guidance of finding one maybe two people that were a fit for current openings. The event would be defined as a success even though we did not capture the other 2,498 people that may have come to our booth.

The Purple Squirrel AnalogySo what is a purple squirrel? It seems that everyone has a different definition. I would define a purple squirrel as a

candidate with a capability/competency/skill set so niche that there are 100 or less people in your specific search

area that can do the job.

So why Avature?Avature is the only Enterprise CRM built for recruiting. Their highly flexible CRM lets us customize our instance specifically for us to help drive sourcing strategies and

upgrade the candidate experience. Their dashboards and interactive portals generate better talent pools and higher

quality pipelines for every assignment

What is tagging?Tagging could be the single best functionality of

Avature. It allows you “tag” profiles that you import into your CRM. You can add as many tags as you think would be relevant. The CRM allows you to search and

report on them later.

Leveraging EventsIn 2010 we would go to an event and come back with 1 or 2

good resumes and that event would be considered a success. Today when we go to an event we create a specific flyer with a specific QR code and link. That QR code and link will import everyone who stops by our booth into the CRM and allow us

to tag them with the specific event name so we can better track the event’s ROI.

LEVERAGING EVENTS

Landing PagesIndustry research shows that you lose 50% of your

applicants each time they make a click. The average ATS takes 5-8 clicks to apply online. With a customized landing

page all applicants can join your talent community with one click. You can also customize the fields specifically for

your organization.

LANDING PAGES

Mobile MessagingOn the previous slide you may have noticed that we asked the applicant for their cell phone provider (not required). By having their cell phone number this allows us to send

them a 140 character message as we have the email nomenclature to all the cell phone providers.

Resume SpiderThe efficiencies gained in utilizing Avature’s web

resources truly are incredible. Imagine if you could enter in search criteria into a web interface

that searched all of your resources at once (Ladders, Monster, Dice, etc.).

Email CampaignsWhat would a CRM be with out a communication

strategy? Avature utilizes drop box technology which allows you to create and update profiles just by sending an email to the drop box. Additionally,

when you send out mass communications to targeted segments of your talent community,

Avature actually allows you to track the results of the email campaign including which links were

clicked.

Targeted “Sniper” SearchesAvature allows you to scour the open web for profiles

and/or resumes through their web resources. The best thing about this functionality is the search pages are

cached and the search criteria and results will be archived for the OFCCP.

X-RaySo what is x-ray exactly? X-Raying web sites allow you

to gain access to public information without going through the intended flow of the website. A good

example of this is if you Xray LinkedIn, you will gain access to more profiles than ones you are connected to

through your personal LinkedIn account.

Using Promoted TweetsRaytheon has entered into an agreement

with Twitter and their promotional tweets. This allows us to bid on certain hastags or

trending topics to promote our tweet at the top of the list.

Alpha ForceAlthough we have set up a specific sourcing function,

we philosophically believe the recruiter should still have a high sourcing capability. Alpha force is a group

of rotating recruiters that work on a live difficult search and are mentored by the sourcing team. Each recruiter is tested at the end of the quarter to ensure they comprehend the sourcing training they received.

Rules of EngagementTo ensure our sourcers are deployed on the right searches

we implemented “rules of engagement”. These rules define which functions and position levels are critical

enough to qualify for additional sourcing support. Additionally these rules outline an approval flow for

sourcing support.

Building a talent community with a sourcing function is a valuable and necessary strategy within any talent acquisition department. At

Raytheon we are still refining our sourcing practices as we have not arrived yet, but we strongly believe it takes all of these components to

succeed.

Please send all of your questions to: [email protected] or @Justin_Clem