Setting The Tone (how your website is perceived)

Page 1 <img data-url='document/setting-the-tone-how-your-website-is-perceived.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Setting The Tone (how your website is perceived)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022060206/55a2539a1a28abc2758b4818/html5/thumbnails/1.jpg' width='140' height='200' /> Setting the ToneHow your website is perceived

Page 2 <img data-url='document/setting-the-tone-how-your-website-is-perceived.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Setting The Tone (how your website is perceived)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022060206/55a2539a1a28abc2758b4818/html5/thumbnails/2.jpg' width='140' height='200' /> Your website is not yours!(it’s the users)

Page 3 <img data-url='document/setting-the-tone-how-your-website-is-perceived.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Setting The Tone (how your website is perceived)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022060206/55a2539a1a28abc2758b4818/html5/thumbnails/3.jpg' width='140' height='200' /> Billy Scroggins of

Lamatec

Page 4 <img data-url='document/setting-the-tone-how-your-website-is-perceived.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Setting The Tone (how your website is perceived)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022060206/55a2539a1a28abc2758b4818/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/setting-the-tone-how-your-website-is-perceived.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Setting The Tone (how your website is perceived)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022060206/55a2539a1a28abc2758b4818/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/setting-the-tone-how-your-website-is-perceived.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Setting The Tone (how your website is perceived)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022060206/55a2539a1a28abc2758b4818/html5/thumbnails/6.jpg' width='140' height='200' /> Page 7 <img data-url='document/setting-the-tone-how-your-website-is-perceived.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Setting The Tone (how your website is perceived)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022060206/55a2539a1a28abc2758b4818/html5/thumbnails/7.jpg' width='140' height='200' /> Is your tone appropriate?

Is your tone consistent?

Page 8 <img data-url='document/setting-the-tone-how-your-website-is-perceived.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Setting The Tone (how your website is perceived)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022060206/55a2539a1a28abc2758b4818/html5/thumbnails/8.jpg' width='140' height='200' /> Conclusion

• Who are your customers?

• What is your companies tone?

• Are you being consistent?

• Get feedback from website visitors.

Page 9 <img data-url='document/setting-the-tone-how-your-website-is-perceived.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Setting The Tone (how your website is perceived)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022060206/55a2539a1a28abc2758b4818/html5/thumbnails/9.jpg' width='140' height='200' />

Setting The Tone (how your website is perceived)

Marketing

tone consistent

tone appropriate

companies tone

perceivedyour website

website visitors