Setting the Scene The Value of Industry Vision Dr Walter Tuttlebee Chief Executive, Mobile VCE

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© 2011 Mobile VCE

Setting the SceneThe Value of Industry Vision

Dr Walter TuttlebeeChief Executive, Mobile VCEThe Virtual Centre of Excellence inMobile & Personal Communications

www.mobilevce.com

© 2011 Mobile VCE

The Three Waves A Long Way in only One Decade … !

Telecoms Penetration drives DevelopmentTelecoms Penetration drives Development Well documented in World Bank & ITU studies

Cf China Teledensity: 1990 0.5%, 2000 18%, 2010 80%

WirelessWireless Until the 1990s, telecoms = wired Wireless has driven telecom penetration

InternetInternet Recent studies show Internet as a new driver Wireless Internet will turbocharge development

(And of course generate a huge increase in data traffic)

The Next Wave The Next Wave Infrastructure for Transformation Infrastructure for Transformation

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A ‘Recent’ Example - ElectricityWhy do we need it ?

We don’t need it to survive – it’s not like food or water We have steam for energy We have gas for light

Electricity was Transformational It did more than replace gas for lighting & steam for energy It transformed existing industries It enabled new technologies It created new industries It changed society

The Importance of Industry Vision

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So what about our own Industry, in this 21st century ?

The Next Wave = Connectivity + Content + Context + Cloud Ubiquitous broadband (wired+wireless) has huge potential, when

combined with realtime, contextual, information and the cloud

This is Infrastructure for Transformation

But what might this look like ? Application of technology ….to transform ………other industries & society

Some simplistic examples

The Importance of Industry Vision

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Wellness & Healthcare ‘The Internet of Things’ is here

Withings Body Scale (WiFi) The Fitbit (Bluetooth) Nike+ (proprietary 2.4GHz)

Repositioning …. From… monitoring exercise for fitness geeks (already fit people !) To… embracing sleep & weight for ordinary folk

Illness prevention to improve public health & reduce treatment costs

Possible Futures…on their way today

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Personal Health ScreeningFrom… ‘the Lab on a Chip’To the… ‘the Doctor in the Phone’

Bio / Chemical sensor chips Specific bacteria detection Chemical effects on the breath

A new service from your mobile provider….?

‘We’ll let you know you’re ill before you know it yourself !’ From… ‘BUPA check-ups as a conscious choice of the few’ To… ‘the obvious low cost choice for the masses’

If personal health management can be made simple, passive & cheap it will be widely adopted

Possible Futures…on their way today

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Home-based Patient CareHospital Authorities, Care Homes, GPs

DoCoBo HealthHub…. Blood Oxygen (SpO2), ECG Long term conditions

Chronic Heart Disease Chronic Obstructive

Pulmonary Disease Diabetes etc

Self Management Linked to a remote healthcare service provider Offers active monitoring & advice Wired & wireless

Possible Futures…on their way today

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Protecting the EnvironmentFrom… ‘bespoke monitoring infastructures’To the… ‘crowdsourced data’

Passive sensing from location enabled devices would be a ‘simple’ extension of ‘the lab on a chip in a phone’ (with a few privacy & regulatory hurdles !)

Possible Futures…on their way today

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Enabling TransportReducing congestion & CO2 emissions requires…

Realtime congestion information Intelligent decision making Feedback to the vehicles

A mobile phone offers a self-provided… In-car sensing mechanism A means to communicate the information to a central server, capable of

processing and making intelligent decisions, and A means to provide the driver with guidance & advice Cf Google’s ‘Live Traffic View’ Cf UCBerkeley / Nokia 10,000 driver pilot

Self provision can enablehuge economies for society

Possible Futures…on their way today

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VCE’s Industrial Visions Group

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Industry Vision

Industry Visions Group

Six Halfday Meetings since January Very Good Industrial Turnout Strong contribution

Consideration of … Environmental Trends (big picture, all types) Industry Trends Technology Trends

Input from Members’ questionnaire VG participants’ perspectives Invited talks

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Industry Vision

Industry Visions Group

Brainstorm contributions Synthesis & Overlap Champions (Attendance by EPSRC – very welcome & useful)

First Cut 3-pagers Early stage still

Next Steps Paper refinements & member consultation Wider industry consultation (September event)

To calibrate, capture additional input & attract new members

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Industry Vision

Big Picture Drivers… Increasing scarcity of resources

Food, water, fuel, energy … Need for a wider ‘new sustainability’

ICT has a vital role to deliver solutions

New Business Models The delivery of services digitally implies interaction between

the physical & cyber domains This will enable/require new business models that will bridge

the application & delivery domains

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Industry Vision

Delivering Digital Services…

The advent of smartphones and appstores, in the wake of mash-ups & open APIs, is resulting in

huge increases in demand for bandwidth, dominated by video

and requiring ubiquitous connectivity (via cellular/wifi/femto) rapid emergence of internet-web-mobile integrated services

enabled by data in the cloud, connectivity and context

Connectivity - 4G is delivering Higher bandwidth Lower latency Even more to come, with LTE-A

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Industry Vision

Delivering Digital Services…

Context can be from phones, connected personal, environmental, proximity sensors,

networked displays or other, local, realtime, sources

Services require connectivity, intelligence and capability

which needs to be scalable, flexible (accommodate unforeseen svcs) & economic

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Delivering digital will transform other industries…

Industry Vision

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Industry Vision

Emerging Research Priorities

Delivering Digital and Transforming Industries on the global and ‘everyone-everything-connected’ scale cannot yet be fully supported by today’s technology, but will require advances in several key areas, related to

Applications Network/Device Architectures Wireless Delivery Resilience & Security

and Quality of Experience

To enable the future possibilities, advances in these areas must deliver these new capabilities in ways that are scalable, flexible and economic

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Industry Vision

Industry Visions – Emerging Themes Connected People & Smart Environments

aka Smart Cities, Internet-of-Things, Web-of-Things, M2M ###bn connected devices, providing context information ‘Delivering Digital…’ by combining data, cloud, APIs…with connectivity and

context New added value for the operator - polyvalent business models

‘Intelligence Everywhere’ – Changing the Paradigm For years we have discussed where intelligence should reside – in the

network centre or at the edge, most recently with debates about dumb and smart pipes. ‘Intelligence Everywhere’ is a new concept to distribute intelligence between the infrastructure and devices, that could permit dumb terminals to have high functionality, and bring new value to the network, in terms of services, capability & resilience

Flexible Use of Spectrum, enabled by Economic RF Technology Plenty of spectrum is available, just different in different places, and to

design products that can adapt to it all is uneconomic. Breakthroughs in RF technology could make for more flexible use of spectrum and thus reduce the cost of delivering communications, connectivity and future digital services

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Industry Vision

Industry Visions – Emerging Themes Network Protection & Resilience

The mobile device is becoming for people everywhere their main, or for many, their only portal to the Internet. Hacking is changing in nature, reflecting trends in crime and in government control freakery. As operators begin to address the next big opportunities, to transform other industries (healthcare, transport, energy…) the potential damage arising from network compromise becomes much greater. Different approaches are needed to keep networks safe…

Quality of Experience Evolution of delivery has moved from simple metrics to complex

ones. What matters to the user is ‘what is the value of this to me ?’. As new services emerge, measures of Quality of Experience are needed that are meaningful to the user and measurable by the provider. Experiences that enhance Quality of Life, QoL, will become increasingly valued.

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Industry Vision

Wider Industry Calibration & Consultation

ICT Futures: Capabilities & Opportunities Jointly organised event with the ICT KTN, 23rd September Presented a Top-Level Overview of the Industry Vision, to

calibrate, seek additional external inputs and …with a view to creating ongoing dialogues Research theme presentations are available for download from

the VCE website (calendar page for this meeting)

ICT Applications: Transforming Industries Jointly organised event with the ICT KTN, 26th October 3x 1hr sessions on health, energy and transport …with a view to creating ongoing working groups

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Industry Vision

Funding the Vision

Discussions begun with some potential funding agencies

Connected People & Smart Environments = IoT+ (TSB?)

Intelligence Everywhere …. (EPSRC?)

Flexible Spectrum enabled by Economic RF Technology (EPSRC+TSB ?)

Network Protection & Resilience = Civil Infrastructure Cybersec (??? Should be a Govt Priority)

Quality of Experience = Value to the User (Creative Industries + ICT TIC ?)

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Annual General Meeting – October 2008