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Monday – August 19, 2013 – withdrawal of credentials: 08:00 AM
to 05:00 PM
August 19,2013 - Monday - 11:30 AM to 01:30 PM
BIG DATA. CLOUD COMPUTING, + …. Mod.: Emerson Weirich SET/
EBC
NEWS: PRODUCTION AND TECHNOLOGY. Mod.: Raimundo Lima SBT
Speakers: Ethevaldo Siqueira Ulrich Sparrer - Deutsche Welle
AUDIO PRODUCTION Mod.: Luiz Fausto SET/ TV Globo
August 19,2013 - Monday – 03:00 to 05:00 PM
ISDB INTERNATIONAL Mod.: Olimpio Franco SET/ Fórum TV Digital
Speakers: Genildo Lins – Ministério das Comunicações Hitoshi Sanei
– NHK Juan Pablo Alviz – ALBAVISION TV Katsumasa Hirose - NHK
VISUAL EFFECTS Mod.: Jose Dias TV Globo
IP PRODUCTION Mod.: Marcio Pereira SET/ Canal Futura
BEYOND HD Mod.: Raymundo Barros SET/ TV Globo Speakers: Hugo
Gaggioni – SONY Wilson Almeida – TV GLOBO
August 19,2013 - Monday - 05:30 to 07:30 PM
INTEGRATING: PROFESSIONAL MARKET, EDUCATIONAL AND R&D MOD.:
Frederico Rehme – SET/ RPCTV
MULTIPLATFORM PRODUCTION: SECOND SCREEN + ... Mod.: Marcelo
Souza TV Globo
SPORTS EVENTS PRODUCTION Mod.: Fabio Angeli SET/ Rede Record
Speakers: Hugo Gaggioni – SONY Sergio Santoro – REDE RECORD
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TUESDAY – August 20,2013 – withdrawal of credentials: 08:00 AM
to 05:00 PM
August 20,2013 - Tuesday - 09:00 to 11:00 PM
OPENING CEREMONY Olimpio Franco – SET President
SPEAKERS ADILSON PONTES MALTA – SET FIRST PRESIDENT GORDON H.
SMITH – PRESIDENT AND CEO OF NAB - National Association of
Broadcasters
August 20,2013 - Tuesday - 11:30 AM to 01:30 PM
CINEMA : TRENDS AND NEW TECHNOLOGIES Mod.: Celso Araujo SET
Speakers: Erick Soares – SONY Hugo Gaggioni – SONY Guilherme Correa
- ÁTOMO VFX Lucas Saldanha - DOIS OLHARES Márcio Pasqualino -
PSYCHO N’ LOOK Sergio Constantino – PANASONIC Rodrigo Thomé – DOIS
OLHARES
SPECTRUM DTV, LTE, +... Mod.: Fernando Ferreira SET/ REDE
BAND
WORKFLOW, MAM AND METADATA Mod.: Paulo Canno SET/ TV Gazeta de
Vitória
INFRASTRUCTURE Mod.: Nivelle Daou Jr SET/ Rede Amazônica
August 20,2013 - Tuesday - 03:00 to 05:00 PM
ANALOGIC SWITCH OFF DTV IMPLANTATION Mod.: Ivan Miranda SET/
RPCTV Speakers: Marco Martins - RPCTV
QUALITY CONTROL Mod.: Jose Antonio Garcia SET/ TV Brasil
Speakers: Bruce Devlin – AMBERFIN/ AD-DIGITAL Silvino Almeida -
Tektronix
POWERING EFFICIENCY Mod.: Oripide Cilento SET/ NIC
August 20,2013 - Tuesday - 05:30 to 07:30 PM
R & D Mod.: Carlos Nazareth SET/ INATEL
August 20 to 22, 2013 - 12:00 to 20:00 PM - Broadcast &
Cable EXHIBITION Visit this international show with more than 130
exhibitors.
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Wednesday – August 21,2013 – withdrawal of credentials: 08:00 AM
to 05:00 PM
August 21,2013 - Wednesday - 09:00 to 11:00 PM
STANDARDS IN EVOLUTION. Mod.: Francisco Perez SET/ TV Globo
Speakers: Ernesto Santos - GLOOKAST Hitoshi Sanei – NHK Peter Symes
– SMPTE
MOBILITY LTE, 4G, WIFI +... . Mod.: Antonio João SET/ Via
Embratel Speakers: Eric Mcculley - PHASE/ VISILINK Marcus Manhães -
FUNDAÇÃO CPQD
LEGISLATION Mod.: Tereza Mondino SET/ TM Consultoria
RADIO PRODUCTION MODELS: WORLD CUP, EXTERNAL AND AUDIO OVER IP
Mod.: Caio Klein – SET/ RBSTV
August 21, 2013 - Wednesday - 11:30 AM to 01:30 PM
HOT TOPICS FoB TV Mod.: Liliana Nakonechyj SET/ TV Globo
Speakers: Gerard Faria - TEAMCAST Yoshiaki Shishikui – NHK
Trends and Innovations in Satellite Operators for Brazilian TV
Networks/ TV Stations Mod.: Cristovam SET/ UNISAT/ UFF Speakers:
Délio Morais – Hughes Estevão Ghizoni - Intelsat José Édio Gomes -
HISPAMAR Jurandir Pitsch - SES Lincoln Oliveira - Star One Mauro
Wajnberg - TELESAT Brasil William Hemmings - Romantis Brasil
LOUDNESS Mod.: Alexandre Sano SET/ SBT Palestrante: Thomas Lund
– TC ELECTRONIC
RADIO ON LINE Mod.: Marco Tulio SET/ SISTEMA GLOBO DE RADIO
August 21, 2013 - Wednesday - 03:00 to 05:00 PM
HOT TOPICS Mod.: Fernando Bittencourt SET/ TV GLOBO
VIDEO COMPRESSION HEVC, MARKET IMPACTS Mod.: Cristiano Akamine
Universidade Mackenzie Speakers: Carla Pagliari – IME Gustavo Dutra
- ATEME Matthew Goldman – Ericsson Sergio Trovo - NTT Yuzo Iano -
Unicamp
BEST PRACTICES AT DTV: ROBUSTNESS, ACCESSIBILITY, QUALITY Mod.:
Carlos Fini SET/ RBSTV Speakers: Arnaldo Cezar -ACERP Claudio Borgo
- NET Edson Moura – FÓRUM SBTVD /TV GLOBO
RADIO: PERFORMANCE TRANSMISSION. MIGRATION AM: TECHNICAL
CRITERIA Mod.: Caio Klein SET/ RBSTV
August 20 to 22, 2013 - 12:00 to 20:00 PM - Broadcast &
Cable EXHIBITION Visit this international show with more than 130
exhibitors.
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THURSDAY – August 22, 2013 – withdrawal of credentials: 08:00 AM
to 05:00 PM
09:00 to 11:00 AM
SOCIAL TV Mod.: Andre Barbosa – SET/ EBC
OTTS AND CONNECTED TVS. Harmonization of content. Broadcast x
Broadband. Mod.: David Britto SET/ TQTVD Speakers: Christoph Dosch
– IRT Masaru Takechi – NHK
CONSUMPTION: what will be the future of TELEVISION BRAZILIAN?
OPEN TV, PAY-TV, WEB TV, VIDEO ON THE INTERNET, ... ? Mod.: Luiz
Gurgel SET/ TV Jornal – PE Speakers: Alexandre Moret - SKY Marcelo
Coutinho – PORTAL TERRA Pedro Tourinho
MEASUREMENTS IN DTV WORKSHOP . Mod.: Alberto Paduan TV Cultura
Speaker: Eliésio Silva Jr.– TEKTRONIX
11:30 AM to 01:30 PM
HOT TOPICS Mod.: Roberto Franco SET/ SBT/ Forum SBTV
MEDIA TRENDS Mod.: Claudio Younis SET/ Eletro Equip
Tutorial: Link analysis and New Technologies for Satellite TV
Broadcasting Mod.: J. R. Cristovam SET/ UNISAT/ UFF Speakers: Bart
Van Utterbeeck – NEWTEC Cristiano Benzi – EUTELSAT
ANTENNA TRANSMISSION SYSTEMS MOD.: Valderez Donzelli SET/
ADTHEC
03:00 to 05:00 PM
TRANSMEDIA PLAY ON SECOND SCREEN Mod.: Rodrigo Dias Arnaut SET/
TV GLOBO Co-Mod.: Dimas Dion - ESCONDERIJO
TRENDS IN PRODUCTION TECHNOLOGY Mod.: Nelson Faria SET/ TV Globo
Speakers: Alex Born – CONSULTORIA/ GIECH Gustavo Caetano – SAMBA
TECH Nissan Guanaes - AFRICA Rafael da Cunha – TERRA TV
HOT TOPICS: TARGET ADVERTISEMENT Mod.: Marcelo Azambuja SET/
Globo.com Speaker: Salustiano Fagundes - HDX
DTV RECEPTION SYSTEMS: ANTENNAS, ... Mod.: Eduardo Bicudo SET/
EBCOM Speakers: João - ELETRONICA WADT Walter Carvalho -
FOTONICA
August 20 to 22, 2013 - 12:00 to 20:00 PM - Broadcast &
Cable EXHIBITION Visit this international show with more than 130
exhibitors.
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AUGUST 19, 2013 – MONDAY - 11:30 AM TO 01:30 PM ROOM 2 -
LANGUAGE: PORTUGUESE.
BIG DATA. CLOUD COMPUTING, + …. MOD.: EMERSON WEIRICH – SET/ EBC
SESSION OVERVIEW Digital media Workflows must be optimized in order
to provide higher production flexibility, higher quality and lower
cost as possible, also has to follow the media trends consumption.
In the broadcast stations, the amount of data to be managed and
controlled increases over time and as a consequence engineering
designs become more complex. As the amount of information generated
grows exponentially to the current workflows is critical to ensure
the ability to process and manage so much information.
Increasingly, we have to handle larger volumes of data with high
speed and accessibility from anywhere. On the other hand, viewers
are more and more interacting with the second screen generating
important comments, information and data about the content and also
consuming more and more media directly by Internet. In turn,
viewers are increasingly interacting with the "second screen",
generating important comments, information and data on the content
and also assisted are consuming more media directly on the
Internet. At this session expert professionals will discuss the
"state of art" of these technological solutions for managing the
flow of media and data, Big Data and Cloud Computing in the world
of Broadcast, the new engineering challenges and technology
trends.
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AUGUST 19, 2013 – MONDAY - 11:30 AM TO 01:30 PM ROOM 2 -
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NEWS: PRODUCTION AND TECHNOLOGY. MOD.: RAIMUNDO LIMA – SET/
SBT
PROGRAM PRODUCTION FOR A WORLD-WIDE DISTRIBUTION. CHALLENGES AND
ANSWERS. IN DIALOGUE WITH THE WORLD – A TECHNICAL VIEW SPEAKER:
ULRICH SPARRER - DEUTSCHE WELLE Introduction: Who we are / Where we
come from / Where we go Our program: Key questions / Requirements
for logistics and technology. How to make the best of content in a
multilanguage / multiplatform world?. How to achieve flexibility in
a fast turning world? System and workflow design. From Acquisition
to Distribution – An Overview of our system architecture. Tools and
functions – with focus on production methods in the editorial
environment BPMN, SOA, FIMS, IMF – How could they help us
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SPEAKER: ETHEVALDO SIQUEIRA
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AUGUST 19, 2013 – MONDAY – 03:00 PM TO 05:00 PM ROOM 1 -
LANGUAGE: PORTUGUESE. ENGLISH.
ISDB INTERNATIONAL Mod.: Olimpio Franco SET/ Fórum TV Digital
SESSION OVERVIEW In this session we intend to cover the main cases
of standards ISDB-T deployments realized in recent years by
broadcasters and networks and other developments happened in some
countries. We want to highlight the evolution of the harmonization
work of ISDB-T International standards for Hardware, Middleware and
also EWBS standard. We also intend to address the future of Digital
TV and spectrum difficulty scenario showed in a not so far future.
How can they help us?
SPEAKER: GENILDO LINS – MINISTRY OF COMMUNICATIONS.
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8 MHZ STANDARD FOR AFRICA AND STANDARDS FOR THE INTERNATIONAL
ISDB SPEAKER: HITOSHI SANEI – NHK
INTRODUCTION OF EWBS AND GINGA DATACASTING PROJECT IN PERU
SPEAKER: KATSUMASA HIROSE- NHK On 11th March 2011, the Great East
Japan Earthquake caused a great damage to Japan and made us realize
how important disaster prevention is globally. In this earthquake,
the tsunami alert, that is EWBS (Emergency Warning Broadcasting
System), from ISDB-T Digital Terrestrial Broadcasting, generated
evacuation and played an important role in public transportation
accident prevention. In this scenary, Japan International
Cooperation Agency (JICA) made researches and collected information
about great earthquakes and tsunamis risks on the Asian and Pacific
Rim countries. Then, Peru made a request to Japan to integrate this
disaster prevention system on a wide area of the country. After
that, Japan and Peru are collaborating to drive this system
integration. In this presentation, we will introduce EWBS. In
addition, as a part of the project, we have been making processes
to install a GINGA datacasting contents server to IRTP (Peruvian
national broadcaster) for datacasting commercialization in Peru.
After installation this server, IRTP will be required to create
datacasting programs and broadcast them. Upon datacasting creation,
INICTEL-UNI (Peruvian national research institute of electrical
communication), in order to provide help in this matter, has been
developing GINGA applications using equipment provided from Brazil.
In this presentation, we will introduce the Japanese sample screen
images, e.g., news, weather, earthquake and tsunami, sports, etc.
in order to launch the datacasting program in Peru and thus Latin
American Countries.
SPEAKER:JUAN PABLO ALVIZ – ALBAVISION TV
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AUGUST 19, 2013 – MONDAY – 03:00 PM TO 05:00 PM ROOM 4 -
LANGUAGE: PORTUGUESE. ENGLISH.
BEYOND HD Mod.: Raymundo Barros SET/ TV Globo
SPEAKER: HUGO GAGGIONI – SONY
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SPEAKER: WILSON ALMEIDA – TV GLOBO
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AUGUST 19, 2013 – MONDAY– 05:30 PM TO 07:30 PM ROOM 2 -
LANGUAGE: PORTUGUESE.
INTEGRATING: PROFESSIONAL, EDUCATIONAL AND R&D MARKET MOD.:
Frederico Rehme – SET/ RPCTV SESSION OVERVIEW We incentive
television and electronic media professionals that work in areas of
recruitment, selection, training and staff managers to participate
of this session. We invite managers of educational institutions and
research centers whose subject matter covers television and
electronic media to show their research projects in progress and
also an overview of the services performed for the technical
community. Our proposal is to promote for the technical staff of
stations and other potential customers the capacity and technology
of institutions from various regions of the country. With the
certainty that this integration will open possibilities to suit the
current demand for skilled manpower in our area.
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AUGUST 19, 2013 – MONDAY– 05:30 PM TO 07:30 PM ROOM 3 -
LANGUAGE: PORTUGUESE.
MULTIPLATFORM PRODUCTION: SECOND SCREEN + ... MOD.: MARCELO
SOUZA - TV GLOBO SESSION OVERVIEW With the proliferation of
portable multifunction devices, the advancement of broadband and
new habits multi task, the concept of Second Screen appears to
complement the experience of watch TV, strengthening the concept of
sync with linear programming and opening doors for transmedia
production. Habits and trends. tools for sync. Impact on
Distribution.
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AUGUST 19, 2013 – MONDAY– 05:30 PM TO 07:30 PM ROOM 4 -
LANGUAGE: PORTUGUESE. ENGLISH
SPORTS EVENTS PRODUCTION Mod.: Fabio Angeli SET/ Rede Record
PALESTRANTE: HUGO GAGGIONI – SONY
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PALESTRANTE: SERGIO SANTORO – REDE RECORD
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AUGUST 20, 2013 – TUESDAY – 09:00 AM TO 11:00 PM 1ROOM3 -
LANGUAGE: PORTUGUESE AND ENGLISH
OPENING CEREMONY Mod.:OLIMPIO JOSE FRANCO - SET PRESIDENT
SPEAKER: GORDON H. SMITH – NAB PRESIDENT AND CEO
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SPEAKER: ADILSON PONTES MALTA - SET FIRST PRESIDENT
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AUGUST 20, 2013 – TUESDAY – 11:30 AM TO 01:30 PM ROOM 1 -
LANGUAGE: PORTUGUESE. ENGLISH.
CINEMA: TRENDS AND NEW TECHNOLOGIES MOD.: CELSO ARAUJO - SET
TRENDS AND NEW TECHNOLOGIES OF 4K/8K CAPTURE. STATE OF THE ART
AND NEW WAYS projection 4K/8K SECTOR SPEAKER: ERICK SOARES DE
OLIVEIRA - SONY BRAZIL Trends and new technologies to capture
4k/8k. Evolution of technology to capture digital cinema, sensor
evolution, product line, key features offered, recording and
storage technologies, family CINEALTA cameras like the NEX-FS700,
PMW-F3, PMW-F5, PMW-F55, F65 and Broadcast formats like HDCAM SR,
XAVC and RAW. State of the art of projection 4K/8K and new ways
sector: Technology Projection Digital 4K, vision and evolution of
the line for digital cinema projectors, technologies and product
lines.
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XAVC CODEC SPEAKER: HUGO GAGGIONI – SONY
LASER PROJECTION SPEAKER: SERGIO CONSTANTINO - PANASONIC BRAZIL
Laser Projection Technologies for domestic, business and academics
segments.
COMPUTER GRAPHICS SPEAKER: GUILHERME CORREA - ÁTOMO VFX Visual
Effects Technology for the segments of TV / Film / Advertising
COLOR CORRECTION SPEAKER: MÁRCIO PASQUALINO - PSYCHO N’ LOOK
COLOR CORRECTION TECHNOLOGY DAVINCI RESOLVE for the segments of TV
/ Film /
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Advertising.
THE SUPPORT OF AERIAL FILMING CINESTAR 8 + GIMBAL. AERIAL
FILMING AND TRAINING CENTER IN RIO DE JANEIRO SPEAKER: LUCAS
SALDANHA - DOIS OLHARES Support for Footage Airlines CINESTAR 8 +
GIMBAL with 3 Axis with Canon 5D Mark III, Training Center
"2OLHARES" authorized APPLE by IDS Technology, ADOBE, MOTION
DESIGNER, DAVINCI RESOLVE
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AUGUST 20, 2013 – TUESDAY– 03:00 PM TO 05:00 PM ROOM 2 -
LANGUAGE: PORTUGUESE.
SWITCH OFF ANALÓGICO IMPLANTAÇÃO DTV Mod.: Ivan Miranda - SET/
RPCTV OVERVIEW DA SESSÃO Digital TV is a reality for Brazil. We
define a standard that figures among the betters in the world,
including has being adopted by most countries in Latin America. Now
we have the challenge of implementing the entire distribution
network digital signal in the country and its complementary
services (SARC and Ancillary). It is a mobilization of
broadcasters, industry, associations and regulatory agencies. It is
expected to advance the switch off for 2015 in several cities,
including the capitals. The scenario is Challenger, with a short
horizon, where huge investments and the readjustment of
infrastructure are major challenges. How to orchestrate all this
rapid migration whereas the the frequency spectrum becomes limited?
Objective: Allow a debate showing the alignment between
broadcasters, associations and government on the issue in view of
the presented scenario and how the current government shall be
decisive to the successful implementation of DTV. Bring practical
results on the implementation of digital coverage, including SFN
and Gap Filler. Efforts of the Ministry of Communications and
ANATEL in reducing bureaucracy of the process of granting, approval
of spaces and equipments, as well as actions to facilitate access
to DTV receivers by the population. To permeate the debate with
variables administrable and others still open as to the efforts
that will be needed to enable the switch off from the perspective
of the viewer, so that the process of technological transition
could be transparent to the population.
PALESTRANTE: MARCO ANTÔNIO MARTINS - RPCTV
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AUGUST 20, 2013 – TUESDAY – 03:00 AM TO 05:00 PM ROOM 3 -
LANGUAGE: PORTUGUESE AND ENGLISH
QUALITY CONTROL MOD.: JOSE ANTONIO GARCIA – SET/ TV BRASIL
SESSION OVERVIEW Testing signal from studio to the viewer is
important for quality control. As the number of programs increases,
there are fewer personnel to monitor them, and without the proper
monitoring equipment problems not detected can arise in the signal
path to the screen. From HD 50 inches screens to cell phone size
devices, they all need to decode the signal without faults.
IS QUALITY CONTROL IN THE FILE-BASED WORKFLOW A NECESSARY EVIL?
SPEAKER: BRUCE DEVLIN – AMBERFIN/ AD-DIGITAL By attending this
presentation participants will understand the fundamental role of
quality control in multi-format file based workflow with particular
emphasis on planning for enterprise architecture with or without a
MAM. Attendees will learn about the concept of Unified Quality
Control and how it can improve any file-based workflow to increase
productivity and reduce waste. With media organizations worldwide
seeking to exploit the opportunities presented by new distribution
channels and new media consumption patterns, quality control across
all these media forms is becoming a mission critical issue. In this
session, Bruce Devlin, AmberFin's CTO will present the concept of
Unified Quality Control and explore the practical ways in which it
can improve file-based workflows. During his presentation, Devlin
will show how we can borrow tried and tested automation
methodologies from the automotive and other manufacturing
industries and apply them to the media industry. He will show how
unification of different analysis tools from different vendors can
give best-of-breed systems that appear as though they are a single
cohesive system. He will demonstrate that using UQC to collect
baseline data on the operation of a complex media system, such as
an ingest or transcode farm, can be used to investigate and act on
external changes to that system which would otherwise have been
opaque or invisible to the downstream process. He will conclude
that UQC adds visibility to a system that allows it to be more
readily controlled and more readily changed to keep it efficient
and waste free.
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CHANGING THE FOCUS OF QUALITY FOR THE VIEWER SPEAKER: SILVINO
MARCIO ALMEIDA - TEKTRONIX As control and monitoring based on the
quality of the experience can be implemented to optimize the
operation and infrastructure. In an environment in which television
services are increasingly targeted, distributed on multiple
platforms, accessible through different devices, the importance of
the quality perceived by the user is crucial in their consumption
behavior of these services. Several questions arise. How to ensure
the quality of content and viewer loyalty without having access to
the end user device? How to guarantee the final quality from
capture to display end device flowing through different platforms,
standards and partners? The technique of Quality of Experience is a
new paradigm for control and quality assurance of SLA (Service
Level Agreement) the content and infrastructure optimization that
allows monitoring and controlling the content quality from capture,
post-production, compression steps, headends to broadcast content
to end users. Ensuring the desired quality in the chosen platform
and helping to retain the viewer.
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AUGUST 21, 2013 – WEDNESDAY – 09:00 AM TO 11:00 AM ROOM 1 -
LANGUAGE: PORTUGUESE AND ENGLISH
STANDARDS IN EVOLUTION. MOD.: FRANCISCO PEREZ - SET/ TV
GLOBO
SPEAKER: PETER SYMES – SMPTE
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SPEAKER: HITOSHI SANEI – NHK SPEAKER: ERNESTO SANTOS -
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AUGUST 21, 2013 – WEDNESDAY – 09:00 AM TO 11:00 AM ROOM 2 -
LANGUAGE: PORTUGUESE AND ENGLISH
MOBILITY: 4G / LTE - OPPORTUNITIES AND CONCERNS FOR BROADCASTING
MOD.: ANTONIO JOÃO - SET/ CLARO TV SESSSION OVERVIEW The deployment
platform LTE / 4G is being accelerated by the proximity of the
World Cup in 2014 and 2016 Olympics events. Considering the higher
available bandwidth, which is the positive impact that we can
expect about its use for transmission of high quality video
contribution? What will be the impact of the use of the 700MHz band
on the Digital TV broadcasts? Come to meet the worldwide trends and
successful experiences with the use of this new form of
contribution.
COEXISTENCE TV DIGITAL E LTE IN 700 MHz SPEAKER: MARCUS MANHÃES
- FUNDAÇÃO CPQD Analysis of Coexistence for digital terrestrial
television system and Long Term Evolution (LTE) system in the
allocated 700 MHz frequency band. Starts with an international
benchmarking, in secondary base, in order to gather information and
describe the problem of interference on DTV from deployment of LTE.
The countries studied are Australia, France and the United Kingdom.
Mitigation of interference is observed. This is followed by
laboratory tests, describing the methodology that allows
highlighting the temporary coexistence in spectral overlap of the
two systems for the Brazilian context and identifying and
quantifying interference between LTE and digital TV. Is evaluated
TV channels, eNodeB and User Equipment. Is evaluated the band guard
and the feasibility of assigning LTE allocation as proposed by APT.
TV and LTE signals settings are exercised, generated by the
respective standards technologies ISDB-Tb and LTE, evaluating its
impact on the systems coexistence. Finally, we present case studies
with real broadcasters, analyzing the mitigation and control
interference.
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BROADCAST QUALITY VIDEO USING CELLULAR NEWS GATHERING (CNG)
SYSTEMS SPEAKER: ERIC MCCULLEY - PHASE/ VISILINK “Broadcast Quality
Video” has evolved to become synonymous with such terms as high
quality, superior signal-to-noise ratio and dependability. The
transition from analog to digital broadcast television standards
have added new terminologies such as high definition, low latency,
and real-time video streaming. Broadcasters find themselves
contending with a new set of challenges as they continue to pursue
the standards of “high quality video” in an ever evolving digital
broadcast domain. It is a struggle trying to keep pace with the
public's insatiable appetite for media rich video services. How
then can the broadcaster continue to operate in this frenzied
environment while maintaining an acceptable level of broadcast
quality video? The answer is through increased efficiencies in
modulation and encoding techniques and leveraging the unlicensed
public 3G, 4G
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and LTE wireless broadband infrastructures as a different
transmission medium for a new type of video content gathering known
as Cellular News Gathering (CNG). Broadcasting packetized video
over multiple “bonded” cellular IP networks has gained popularity
in recent years due to increased availability and reliability of
these networks and the Internet. It is; however, difficult to
maintain a high Quality of Service (QoS) when streaming real-time
HD or SD broadcast quality video over cellular networks and the
internet. Many packet based protocols have been adopted to improve
the QoS of cellular networks for the delivery of streaming video
services. Excessive time delays and bursty packet losses are often
experienced on these networks, making QoS Control for real-time
streaming applications essential. This presentation explores
bandwidth-reducing modulation techniques, the shift from MPEG-2 to
MPEG-4 (H.264) video encoding and advances in IP transmission
protocols for real-time video streaming; thereby creating a higher
value proposition for the broadcaster as they supplement their
traditional licensed ENG and SNG operations with this new medium of
video content gathering.
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AUGUST 21, 2013 – WEDNESDAY - 11:30 AM TOS 01:30 PM ROOM 1 -
LANGUAGE: PORTUGUESE AND ENGLISH
HOT TOPICS. FoB TV MOD.: LILIANA NAKONECHYJ - SET/ TV GLOBO
FoB TV: THE EVOLUTION WAVES OF DIGITAL BROADCASTING SPEAKER:
GERARD FARIA – TEAMCAST The Future of Broadcast TV initiative
(FOBTV) was formed in April 2012 by leading world TV organizations
to attempt to bring about a unified next-generation broadcast
television system. The FOBTVs’ Technical Committee has initiated
two working groups to progress the forum objectives: “To produce
common requirements for a new terrestrial broadcast standard,
applicable to mobile devices and accommodating internet
connectivity, Ultra HDTV and new coding schemes like HEVC”. Thus,
=> The Use Case Analysis Group (TC-UCAG) has collected use-cases
from the FoB TV members, performed their analytical classification,
and has started to identify relevant technologies and technology
gaps, => The Global Model Editorial Group (TC-GMEG) has been
assigned to provide an overview of an end-to-end delivery system
allowing the implementation of all the collected use-cases. The
TC-GMEG has adopted for the purpose of this study, a “top-down”
methodology and has performed modeling of the current platform,
observations of the trends in all areas of the digital terrestrial
television chain and finally has elaborated a Global Model for the
Future of Broadcast TV. This presentation reports on the TC-GMEG
study and the evolutionary paths currently considered by the FOBTV
community.
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SUPER HI-VISION (UNFIXED) PALESTRANTE: YOSHIAKI SHISHIKUI -
NHK
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AUGUST 21, 2013 – WEDNESDAY - 11:30 AM TO 01:30 PM ROOM: 2-
LANGUAGE: PORTUGUESE
TRENDS AND INNOVATIONS IN SATELLITE OPERATORS FOR BRAZILIAN TV
NETWORKS/ TV STATIONS MOD.: JOSÉ RAIMUNDO CRISTÓVAM NASCIMENTO SET/
UNISAT/ UFF
SPEAKER: JOSÉ ÉDIO GOMES - HISPAMAR
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SPEAKER: ESTEVÃO GHIZONI – INTELSAT
SPEAKER: JURANDIR PITSCH - SES
SPEAKER:: MAURO WAJNBERG - TELESAT BRASIL SPEAKER: LINCOLN
AMAZONAS OLIVEIRA - STAR ONE
SPEAKER: DÉLIO MORAIS – HUGHES SPEAKER: TE: WILLIAM JOHN
HEMMINGS - ROMANTIS BRASIL
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AUGUST 21, 2013 – WEDNESDAY - 11:30 AM TO 01:30 PM ROOM 3 -
LANGUAGE: PORTUGUESE AND ENGLISH
LOUDNESS MOD.: ALEXANDRE SANO - SET/ SBT SESSION OVERVIEW
Regulatory definitions of Loudness, in Brazil Presentation of the
regulatory definitions of Law 10.222/2001 (Loudness), considering
the changes recently approved by Provisional Measure 589/2012. At
operation of the stations, which will be the impacts to fulfill the
law? What are the next steps to improve control of loudness?
SPEAKER: THOMAS LUND – TC ELECTRONIC
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AUGUST 21, 2013 – WEDNESDAY - 03:00 AM TO 05:00 PM ROOM 2 -
LANGUAGE: PORTUGUESE AND ENGLISH
VIDEO COMPRESSION: HEVC, IMPACTS ON THE MARKET MOD.: CRISTIANO
AKAMINE - UNIVERSIDADE MACKENZIE
SPEAKER: GUSTAVO DUTRA – ATEME This year In January was
completed the first draft of HEVC (Version 1) or High Efficiency
Video Coding which is the new standard for video compression,
substitute H.264/MPEG-4 AVC which was prepared jointly between
ITU-T / VCEG (called H.265) and ISO-IEC/MPEG (called MPEG H Part
2). This pattern has as main advantages a performance in
compression 2 times more efficient when compared to H.264,
supporting images from QVGA (320x240) up to 8K x 4K (ultra HD),
color depth with 8-bit and 10-bit (up 14-bit), 4:2:0, 4:2:2 and
4:4:4. In terms of complexity, considering the encoder, this
pattern is 10 times more complex, but 1/3 simpler for current
MPEG-4, with frame rates higher than 60fps, allowing extensions,
escalation, 3D, etc. This pattern will also have 3 profiles: Main
Profile, Main Profile 10 and Still Picture Profile. HEVC is more
flexible in temporal prediction and scanning structure than MPEG-4,
with its prediction and processing codes units, larger and more
flexible. Increased in movement precision parameters (including the
merge mode) and prediction of sub-pixel which include not quadratic
transformations allowing asymmetry in its accuracy. The
implementation of new in-loop filter filters more efficient and
also, besides adding the new filter adaptive offset (SAO), adding
up to use only the CABAC Entropy Code, result in compression
efficiency beyond the current standards through evolution of the
management of different contexts. Finally, the HEVC allows an
improvement in speed throughput with reduced memory
requirement.
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SPEAKER: SERGIO TROVO - NTT SPEAKER: MATTHEW GOLDMAN –
ERICSSON
SPEAKER: YUZO IANO – UNICAMP
SPEAKER: CARLA PAGLIARI – IME
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AUGUST 21, 2013 – WEDNESDAY – 03:00 PM TO 05:00 PM ROOM 3 -
LANGUAGE: PORTUGUESE AND ENGLISH
BEST PRACTICES AT DTV: ROBUSTNESS, ACCESSIBILITY, QUALITY
MOD.: CARLOS FINI – SET / RBSTV
SESSION OVERVIEW The session aims to discuss some aspects of
digital TV that affect the viewer experience in addition to having
legal impacts. Recent reviews and developments of the standard
between the stations, the work involving accessibility and
solutions involving the pay TV platform.
SPEAKER: ARNALDO CEZAR JACOB – ACERP
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SPEAKER: EDSON MOURA – FÓRUM SBTVD /TV GLOBO
SPEAKER: CLAUDIO BORGO - NET
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AUGUST 22, 2013 – THURSDAY – 09:00 AM TO 11:00 AM ROOM 2 -
LANGUAGE: PORTUGUESE AND ENGLISH
OTTS AND CONNECTED TVS. HARMONIZATION OF CONTENT. BROADCAST X
BROADBAND. Mod.: David Britto - SET/ TQTVD SESSION OVERVIEW The
session addresses the key proposals for harmonization of Broadcast
& Broadband contents. What problems these proposals seek to
address? What business models can be exploited? What is the current
status and evolution?
HYBRIDCAST PALESTRANTE: MASARU TAKECHI – NHK – Japan
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HBBTV PALESTRANTE: CHRISTOPH DOSCH – IRT (Institut fuer
Rundfunktechnik GmbH)
IBB (ITU-T J.205/J.206)
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AUGUST 22, 2013 – THURSDAY – 09:00 AM TO 11:00 AM ROOM 3 -
LANGUAGE: PORTUGUESE AND ENGLISH
CONSUMPTION: WHAT WILL BE THE FUTURE OF BRAZILIAN TELEVISION?
OPEN TV, PAY-TV, WEB TV, VIDEO ON THE INTERNET, ...? Mod.: Luiz
Gurgel - SET/ TV Jornal – PE SESSION OVERVIEW Effectively, what
factors and actions will be delineate this future scenario? In this
session, we will carry out a prospective analysis of open TV
Business. Some people consider that open TV will be replaced by pay
TV (predominantly) and Internet TV. Others believe that open TV,
cable TV and Web TV will coexist in a complementary way. Who is
right?
SPEAKER: MARCELO COUTINHO – PORTAL TERRA
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SPEAKER: ALEXANDRE HOTZ MORET - SKY SPEAKER: : PEDRO
TOURINHO
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AUGUST 22, 2013 – THURSDAY – 09:00 AM TO 11:00 AM ROOM 4 -
LANGUAGE: PORTUGUESE
WORKSHOP OF MEASUREMENTS IN DTV. Mod.: ALBERTO PADUAN – TV
CULTURA OVERVIEW DA SESSÃO Do it right at hte first time: Save time
and money by increasing productivity of the operations and
Engineering teams in a video and audio station. Video and audio
operation sets the maximum quality that will be produced by a TV
Station or House Producer, no matter what kind of transport will be
used SDI, ES, TS / BTS, File, ISDB-TB ou DVB S/S2. The increased
demand and pressure for time optimization in production have placed
focus on operating efficiency. This workshop aims to demonstrate
how modern monitors signal together with the proper training
fulfill the function of speed and minimize the time setting of the
environment capture, production, post-production, display and
transmission. Ensuring that the entire production flow is within
the technical and artistic standards, saving time and gaining
necessary assertiveness.
SPEAKER: ELIÉSIO SILVA JÚNIOR.– TEKTRONIX
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AUGUST 22, 2013 – THURSDAY- 11:30 AM TO 01:30 PM ROOM 3 -
LANGUAGE: PORTUGUESE
TUTORIAL: ANALYSIS OF LINK AND NEW TECHNOLOGIES FOR SATELLITE TV
BROADCASTING MOD.: J. R. CRISTOVAM - SET/ UNISAT/ UFF SESSION
OVERVIEW ANALYSIS OF SATELLITE LINK In this mini-tutorial will be
present the technical concepts involved in a satellite link for
digital TV transmission at different resolutions. The presentation
will also address the standards for digital TV transmission via
satellite, technical concepts and typical costs involved for
contribution and distribution of audiovisual content. Greater
emphasis will be given to new technologies for increased spectral
efficiency and thus reducing bandwidth associated with streaming
content. We will also discuss the alternatives and scenarios for
decision of broadcasters, including economize at daily operations,
or seize the opportunity and migrate directly to Full-HD without
higher increase in costs. Actual case studies will be
presented.
ADVANCED MODULATIONS ("POST-DVB-S2") AND RF CARRIER ID SPEAKER:
BART VAN UTTERBEECK - NEWTEC The DVB Consortium is poised to set a
new standard more advanced to extend the current DVB-S2 standard,
with expected publication in 2013. With new orders of modulation
are obtained more bits / symbol, and especially with the use of
advanced filters can increase spectral efficiency, bringing new
perspectives to TV broadcasters in terms, both with external input,
such as distribution, internalization Digital TV and the TV
broadcasts Next Generation. During the presentation following
topics will be elaborated: What is the meaning of "modulation
constrained"? Difference between linear channel and nonlinear
channel on the satellite, and what is the potential impact on the
modulation scheme.How advanced filters can increase efficiency in
satellite; - Adoption of 16APSK modulation on DSNG market in
Brazil; - Potential of 32APSK and 64APSK. During this
mini-tutorial, you will have the opportunity to learn about these
new techniques, associated technologies and how to enjoy the
advantages and benefits. Also covered will be the subject RF
Carrier ID approved by DVB
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ULTRA HD SATELLITE TV, KA-SAT AND NEWSSPOTTER FULL IP-SNG FOR KA
BAND SPEAKER: CRISTIANO BENZI - EUTELSAT / FRANCE This
mini-tutorial will start with explanations of the most recent
trials and innovative experiences in TV broadcast Next Generation.
It will be covered the UltraHD TV studies with the first broadcast
realized in Europe 8K TV "SuperHivision" by satellite in
collaboration with NHK, BBC, RAI and EBU and Channel Demonstration
4K TV now on air by Eutelsat 10A satellite. After that, it will be
cover the use of Ka-band for professional TV and video consumption
applications. The presentation will end with a brief introduction
of NewsSpotter, the innovative, light and full-IP system which is
revolutionizing SNG in Ka Band in Europe.
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EXPOSIÇÕES IMIGRANTES – SÃO PAULO – SP - BRAZIL
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22/08/2013 – THURSDAY - 03:00 PM TO 05:00 PM ROOM 1 - LANGUAGE:
PORTUGUESE
TRANSMEDIA PLAY ON SECOND SCREEN Mod.: RODRIGO DIAS ARNAUT –
SET/ TV GLOBO SESSSION OVERVIEW Second screen contents killers,
technologies and key factors for the success with multi platforms.
Audience. What are the chances of a methodology for multi platform
producing, a new form of TV engineering? Quem já experimentou e
quem está "brincando" com a audiência (transmedia play) avaliando
os cases de segunda tela no Brasil e no Exterior, é a
interatividade 3.0.
TRANSMEDIA PLAY ON SECOND SCREEN CO-MOD.: DIMAS DION –
ESCONDERIJO The journey user synchronizing content as one of the
key factors for second screen apps; TV more social on the
activation of spontaneous content creators (key for the
engagement); New roles for production and technology areas, where
it is necessary to observe the way in which the audience and fans
are "living" across multiple screens. " "You have to fish where the
fish are" Tim Kring - speaking about "Touch" (March 2012); New
audience behavior and how the tools are collaborating to "surf" on
the new waves could be on social networks, mobile applications,
digital TV, games, connected TV, internet, sms, vod among other
media that can interact WITH or HOW second screen.
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AUGUST 22, 2013 – THURSDAY - 03:00 PM TO 05:00 PM ROOM 2 -
LANGUAGE: PORTUGUESE
TRENDS IN PRODUCTION TECHNOLOGY MOD.: NELSON FARIA - SET/ TV
GLOBO SESSION OVERVIEW TV is a big business. Now, operators and
digital TV platform stations are having to adjust to a fast
changing in the television environment. New types of video delivery
services are emerging and continue to develop. Remain competitive
is more crucial than ever in an age of video over-the top (OTT),
where business competitors are exploring the increasing viability
of the Internet as a distribution platform for TV. The delivery of
content by Internet and mobile networks to an increasing number of
connected devices indicates that business models are evolving too.
More companies are targeting to seek new ways to supplement their
advertising revenue because of audience fragmentation. In this
session the audience will hear and discuss how the traditional TV
players can adapt and explore these new technologies and
successfully incorporate them where there are threats.
NEUROMARKETING AND NEW BUSINESS STRATEGIES: THE EVOLUTION OF
MARKETING FOCUSED ON CONSUMER MIND SPEAKER: ALEX BORN – ADVISER /
GIECH Neuromarketing and human behavior studies have been great
allies for companies and professionals to develop ever more
effective strategies to approach new clients and consumers. The
neuroscience applied to marketing, to advertising campaigns and to
communication assists professionals to increase their perceptual
potential, reach goals and conquer more accurate results in their
fields. The Neuromarketing uses the most current studies of the
brain reactions that attracts or draws away consumers of certain
goals, products, people and ideas. "When you better understand the
brain it is possible to obtain better results for the personal and
business lives." (Alex Born)
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THE ROLE OF ADVERTISING AT NEW PLATFORMS BUSINESS MODELS
SPEAKER: NIZAN GUANAES - AFRICA The new platforms and new spaces
for Brazilian advertising market. As our advertising uses its
renowned creativity to match the new business formats optimizing
the results of their clients.
MULTIPLATFORM VIDEO ADVERTISING SPEAKER: RAFAEL DA CUNHA – TERRA
TV The challenges to monetize video inventory in a multiplatform
scenario composed by Smart TVs, smartphones, tablets and desktops.
Fragmentation protocols, audio / video codecs, operational systems
and how to unify the advertising operation to reach all
platforms.
TO SELL BENEFITS AND NOT SOLUTIONS TO MAKE YOUR PRODUCT BECOME
SOMETHING THAT THE CUSTOMER DOES NOT IMAGINE LIVING WITHOUT IT
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EXPOSIÇÕES IMIGRANTES – SÃO PAULO – SP - BRAZIL
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SPEAKER: GUSTAVO CAETANO – SAMBA TECH Presentation of a
technology exclusive developed by the Samba Tech, which consists of
a set of codes hosted in the "cloud", which when grouped together
generate products that enable the management and professional
distribution of video by Internet. Through this database and
consumption of APIs it is possible to make tangible in a software
all the features required to bring the reality of online video into
the company.
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AUGUST 22, 2013 – THURSDAY- 03:00 PM TO05:00 PM SALA 3 -
LANGUAAGE: PORTUGUESE AND ENGLISH
HOT TOPICS. TARGET ADVERTISEMENT MOD.: MARCELLO AZAMBUJA – SET/
GLOBO.COM
TELEVISION IN THE CLOUDS SPEAKER: SALUSTIANO FAGUNDES - HDX In
an environment where more and more viewers are interacting and
sharing their opinions and preferences, the question is no longer
discuss "what will happen" but "what can be done" at what is
already happening. The major technological leap that is making
devices like TVs, smartphones and tablets increasingly convergent
and connected to internet, it also brings opportunities for
formatting new business models. This theme, which was previously
restricted to scenarios startups, is gaining wider dimensions:
Traditional companies like Comcast, Disney, HBO and BBC already use
digital multi-platform to distribute and monetize their content in
a clear strategy that need to be present where the consumer is. In
the background of this revolution, integrated platform based on
cloud computing are having an increasingly important role in
managing, in an integrated and scalable, digital products and
services related to television. The lecture will introduce
concepts, cases demonstrate and explain how integrated solutions
for cloud computing are helping to build a new television
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AUGUST 22, 2013 – THURSDAY - 03:00 PM TO 05:00 PM ROOM 4 -
LANGUAGE: PORTUGUESE
DTV RECEPTION SYSTEMS: ANTENNAS, ... MOD.: EDUARDO BICUDO – SET/
EBCOM SESSION OVERVIEW THE USE OF FIBER OPTIC IN DIGITAL TV
DISTRIBUTION BY COLLECTIVE ANTENNA We will cover the reception and
distribution of adjacent digital channels, filters, converters
amplifiers. We will show in a practical way, demonstrating fusion,
mechanical splice, measurement, connectorized, etc.. Regarding
Fiber Optic will be showed: Advantages, disadvantages, principles
of operation, types, construction and types of optical cables.
Attenuation and dispersion in the optical fiber. Types of: LED,
laser wavelength. Connectors: types, polishes. Amendments:
cleaning, etching, cleaving, fusion splicing, mechanical,
connectorized. Installation of optical fiber: care, DIO, DGO (pull
boxes).
SPEAKER: : WALTER CARVALHO – FOTONICA
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SPEAKER: JOÃO - ELETRONICA WADT
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