Sessions

So what is Internet…

True HumanDemocracy

Entertainment

Sharing

Partcipation

Information

Empowerment

Entrepreneurship Creating opinion

Communication

Common terms used in Internet Marketing

Unique user◦ An unique is a unique individual - consumer

visiting a site any point in time Active user

◦ An unique user using a site at least once in a month

Frequency of users◦ Light user ◦ Medium user ◦ Heavy user

Page view◦ No of pages of a site viewed – Cumulative

Time spent – Time spent per user on the site

Common terms used in Internet Marketing

Page views◦ No of pages of a site viewed – Cumulative

Time spent◦ Time spent per user on the site

UI◦ User Interface

Navigation ◦ The art of guiding an user to what he is

seeking to look for in a site

Structure of a good portalStructure of a good portal

Light user

Medium user

Heavy user

Use IAMAI 2009 DataTotal PopulationTotal Urban populationTotal Internet usersAge split of usersReach of internet in different

categories( To be filled by Karan)

So what is Digital So what is Digital MarketingMarketingBy definition

◦Marketing through digital means : Internet Mobile Any digital device

Tools of Digital MarketingTools of Digital MarketingWebsiteSearch Engine optimisationSearch Engine marketingSMSEmail Banners – Static Image, Flash

bannerRich Media

Tools of Digital MarketingTools of Digital MarketingPop upPop underTower bannerLeader BoardRingtonesShort codeText marketing

Role of a website Role of a website ◦Image builder – Karan hyperlink life style

websites 2 of them. Show two bad sites◦Retail Outlet – Karan hyperlink

ecommerce websites◦Counselor – www.arena-multimeida.com◦Guide - Wikepedia◦Research enabler – karan - Informative

sites◦An alternative distribution arm◦Interactive sales man◦The new secret – Trust builder

Lets try to categorise sitesLets try to categorise sites

E-commerce & E-commerce & Payment GatewaysPayment Gateways

By: D. Narendran

Questions to be answeredQuestions to be answeredWhy ecommerce

◦Give consumer angle answers - how ecommerce is beneficial to consumers in what way

◦E commerce is suitable for what type of products / businesses?

◦Emerging importance of ecommerce – why companies are adopting it – Is it strategic to business ?

E-commerceE-commerce

Examples of E-Commerce Sites

• Amazon.com – Best E-commerce Overall site. - Give site link• Ebay.com - Best E-commerce Auction site. – Give site link• In both above – go through each of them and see if they follow

different approaches – observe keenly

• Mysimon.com - Best E-commerce site for shopping tools.• Consumersearch.com - Best E-commerce guides.• Dhgate.com - Best E-commerce idea for a site.• Travelocity.com – Best site for customer satisfaction

(TIME MAGAZINE)

Electronic commerce or e-commerce refers to a wide range of online business activities for products and services.1 It also pertains to “any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact.”

M-CommerceM-CommerceM-commerce (mobile commerce) is the buying and selling of goods and services through wireless technology- i.e., handheld devices such as cellular telephones and personal digital assistants (PDAs). Japan is seen as a global leader in m-commerce.

Industries Highly using M-Commerce

• Financial Services – Try to find an example to

demonstrate the process anddownload and keep it in ur

mobile and also send me a a link for me to download also

• Telecommunications.

• Service/Retail.

• Information Services.

Payments Gateways

Main Features of Payment Gateway include:

Software application designed especially for e-commerce, although it can be used to authorize payments in traditional brick and mortar businesses.

Encryption of payment and personal data. Communication between the financial

institutions involved and the business and the customer.

Authorization of payments.

A payment gateway is a way to process electronic transactions. Payment gateways provide the tools to process payments between customers, businesses, and banks.

Examples of Payment Gateways

• Amazon payment gateway - lets show it• Paypal.com – one line what is it ?• Authorize.net• Firstdata.com• Paysignet.com• Mastercardpaymentgateway.com

Examples of Privacy Seal – Meaning of this – How does it help

• TRUSTe.com• Trust-guard.com

Examples of Digital Certificates – What do u mean by digital certificate – How does it help

• VeriSign.com• Thawte.com