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Session 5 Ignasi Casas - Spanish Chef d’Equip
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Session 5 - FEI.org EF... · • Media, TV, Smart TV, Live stream (YasTV, Dubai TV…) • Nowadays we can see full Endurance race live. (160km-10/15h) • How we want to promote

Apr 27, 2020

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Page 1: Session 5 - FEI.org EF... · • Media, TV, Smart TV, Live stream (YasTV, Dubai TV…) • Nowadays we can see full Endurance race live. (160km-10/15h) • How we want to promote

Session 5

Ignasi Casas - Spanish Chef d’Equip

Page 2: Session 5 - FEI.org EF... · • Media, TV, Smart TV, Live stream (YasTV, Dubai TV…) • Nowadays we can see full Endurance race live. (160km-10/15h) • How we want to promote

Modernising the sport.Chef d’Equipe.

• From amateur to professionalism, where are we now? Where we want to go?• Qualification for World Championship, Regional Championships, 5 star and big

events. Rider/horses.• Championship format, how many starters per team. 4,5,6,? • Team logistics, the new challenge of actual endurance. Team selection, travel

logistics, new tactics…• Media, social networks and Endurance promotion. How we promote positive

values of our sport?, being friendly but real? • New technologies, pulsemeter, time systems, GPS…

Session 5

Fédération Equestre Internationale, Endurance Forum 2017, 02.05.2017

Topics:

Ignasi Casas - Spanish Chef d’Equip

Page 3: Session 5 - FEI.org EF... · • Media, TV, Smart TV, Live stream (YasTV, Dubai TV…) • Nowadays we can see full Endurance race live. (160km-10/15h) • How we want to promote

Session 5

Fédération Equestre Internationale, Endurance Forum 2017, 02.05.2017

TOPICSMODERNISING THE SPORTCHEF D’EQUIPE

Ignasi Casas - Spanish Chef d’Equip

Page 4: Session 5 - FEI.org EF... · • Media, TV, Smart TV, Live stream (YasTV, Dubai TV…) • Nowadays we can see full Endurance race live. (160km-10/15h) • How we want to promote

Session 5

Fédération Equestre Internationale, Endurance Forum 2017, 02.05.2017

From amateur to professionalism, where are we now? Where we want to go?

• 80’s totally amateur (baby)

• 90’s small professionalism with smalleconomic support.

• 2000 start professionalism, big sponsors.

Ignasi Casas - Spanish Chef d’Equip

Page 5: Session 5 - FEI.org EF... · • Media, TV, Smart TV, Live stream (YasTV, Dubai TV…) • Nowadays we can see full Endurance race live. (160km-10/15h) • How we want to promote

Session 5

Ignasi Casas - Spanish Chef d’Equip

VET GATE in Bull Fighting Arena

Page 6: Session 5 - FEI.org EF... · • Media, TV, Smart TV, Live stream (YasTV, Dubai TV…) • Nowadays we can see full Endurance race live. (160km-10/15h) • How we want to promote

Session 5

Fédération Equestre Internationale, Endurance Forum 2017, 02.05.2017

From amateur to professionalism, where are we now? Where we want to go?• 2017-Actually very big sponsors mainly concentrate in group 7 and many professional

stables around the world. (Teenager)• Gulf Countries.• Europe

• France. South and West, • Spain, Catalonia, Vic area. • U.K., Italy…

• Australia.• South America. • USA• Others

Ignasi Casas - Spanish Chef d’Equip

Page 7: Session 5 - FEI.org EF... · • Media, TV, Smart TV, Live stream (YasTV, Dubai TV…) • Nowadays we can see full Endurance race live. (160km-10/15h) • How we want to promote

Session 5

Fédération Equestre Internationale, Endurance Forum 2017, 02.05.2017

• 2030-2040? Future like Show jumping or Horse Racing now, Formula 1, Moto GP.Completely professional sport all over the world, World Wide Sponsors, International cups, Endurance Masters.(Adult)?

From amateur to professionalism, where are we now? Where we want to go?

Ignasi Casas - Spanish Chef d’Equip

Page 8: Session 5 - FEI.org EF... · • Media, TV, Smart TV, Live stream (YasTV, Dubai TV…) • Nowadays we can see full Endurance race live. (160km-10/15h) • How we want to promote

Session 5

Fédération Equestre Internationale, Endurance Forum 2017, 02.05.2017

Qualification for WC, RC, 5* & big events. • Old times no qualification anyone could go to World Ch. or 160km.

• Nowadays min. 5 CEI 2* or Elite.

• More and more difficult, where we want to have the qualification limit?.

• Max. Number of riders and nations ”FLAGS” without taking care of the level?.

• Less ridders but stronger qualification,

less quantity and more quality ???

• Like in CEI 5* show jumping, G1 Horse

Racing, Olympic Games.

Only the TOP can compete?.

Ignasi Casas - Spanish Chef d’Equip

MANY FLAGS?

Page 9: Session 5 - FEI.org EF... · • Media, TV, Smart TV, Live stream (YasTV, Dubai TV…) • Nowadays we can see full Endurance race live. (160km-10/15h) • How we want to promote

Session 5

Fédération Equestre Internationale, Endurance Forum 2017, 02.05.2017

Championship format, how many starters per team.• Since last 20 years, we keep changing format:

– 6 per nation, 4 in team, 2 individual.– 12 per host nation, like WEG Jerez 2002.– 5 per nation, 4 team, 1 individual. Plus 2 reserve horses.– 5 per nation, 5 team, first 4 count for team placement.

Plus 2 reserve horses.– 4 per nation, 1 reserve horse. All team finishers count

for team place.

• We keep changing format for many reasons:– advisors, – studies, – flags(nations), – maximum number starters, – IOC, – Olympics…

Ignasi Casas - Spanish Chef d’Equip

Page 10: Session 5 - FEI.org EF... · • Media, TV, Smart TV, Live stream (YasTV, Dubai TV…) • Nowadays we can see full Endurance race live. (160km-10/15h) • How we want to promote

Session 5

Fédération Equestre Internationale, Endurance Forum 2017, 02.05.2017

• External advisors, professional media,

sport companies, they have to help us find

the better format, but final decision has to be our.

• Compromised solution to avoid changing so often.

• Which team format is the best for us,

and not only for external advisors?

• What endurance really want?

Championship format, how many starters per team.

Ignasi Casas - Spanish Chef d’Equip

Page 11: Session 5 - FEI.org EF... · • Media, TV, Smart TV, Live stream (YasTV, Dubai TV…) • Nowadays we can see full Endurance race live. (160km-10/15h) • How we want to promote

Session 5

Fédération Equestre Internationale, Endurance Forum 2017, 02.05.2017

Team & travel logistics, new tactics…• Before Selection based on being able to go.• Selection trial tests events.• Training and selection before main event.

• Travel, Big teams, min. 50 p. to 300 p. or more.

• Racing like cycling teams, massive and not individually like a pleasure ride.

• How massive we want it?• Can we control it?

Ignasi Casas - Spanish Chef d’Equip

Page 12: Session 5 - FEI.org EF... · • Media, TV, Smart TV, Live stream (YasTV, Dubai TV…) • Nowadays we can see full Endurance race live. (160km-10/15h) • How we want to promote

Session 5

Ignasi Casas - Spanish Chef d’Equip

Running like cycling teams

Page 13: Session 5 - FEI.org EF... · • Media, TV, Smart TV, Live stream (YasTV, Dubai TV…) • Nowadays we can see full Endurance race live. (160km-10/15h) • How we want to promote

Session 5

Fédération Equestre Internationale, Endurance Forum 2017, 02.05.2017

Media, social networks and Endurance. • From no coverage at all and anecdotical media interest.• Facebook, Instagram, Whatsapp, Twitter, Youtube…• Media, TV, Smart TV, Live stream (Yas TV, Dubai TV…)• Nowadays we can see full Endurance race live. (160km-10/15h)• How we want to promote our sport?• Keep it low profile? Make it popular? • Are we prepared to be popular?• How we promote us in a positive way?• How we promote positive values of our sport? • Can we be friendly but real?

Ignasi Casas - Spanish Chef d’Equip

Positive values

TV show

Page 14: Session 5 - FEI.org EF... · • Media, TV, Smart TV, Live stream (YasTV, Dubai TV…) • Nowadays we can see full Endurance race live. (160km-10/15h) • How we want to promote

Session 5

Ignasi Casas - Spanish Chef d’Equip

Sponsors & Media

Page 15: Session 5 - FEI.org EF... · • Media, TV, Smart TV, Live stream (YasTV, Dubai TV…) • Nowadays we can see full Endurance race live. (160km-10/15h) • How we want to promote

Session 5

Fédération Equestre Internationale, Endurance Forum 2017, 02.05.2017

New technologies, pulsemeter, time systems, GPS…• Pulsemeter:

– 80’s. Not allowed to check a horse with a sthetoscope if you were not a VET. Even in the recovery area or others.

– 90’s. Fight between VET’s wanted to use pulsemeter and anti-pulsemeter.– 2000. Public screen pulse run by VET.

• Time systems:– From pen and paper to tablet, internet, live results…

• GPS:– From Check points and jury/stewards to actual

device you can follow all race by your phone.

• Equine devices, cool down….• What else is coming? New technologies?

Ignasi Casas - Spanish Chef d’Equip

Page 16: Session 5 - FEI.org EF... · • Media, TV, Smart TV, Live stream (YasTV, Dubai TV…) • Nowadays we can see full Endurance race live. (160km-10/15h) • How we want to promote

Session 5

Ignasi Casas - Spanish Chef d’Equip

Cool down techniques

Page 17: Session 5 - FEI.org EF... · • Media, TV, Smart TV, Live stream (YasTV, Dubai TV…) • Nowadays we can see full Endurance race live. (160km-10/15h) • How we want to promote

Session 5

Ignasi Casas - Spanish Chef d’Equip

Family & Friendly Sport

Page 18: Session 5 - FEI.org EF... · • Media, TV, Smart TV, Live stream (YasTV, Dubai TV…) • Nowadays we can see full Endurance race live. (160km-10/15h) • How we want to promote

Session 5

Ignasi Casas - Spanish Chef d’Equip

WHAT IS GONNA HAPPEN IN 20 YEARS TIME?

20 YEARS AGO WE WERE DREAMING ABOUT MANY THINGS COULD HAPPEN

NOW IS A REALITY.