Session 5 : Copywriting Part 2
Feb 22, 2016
Session 5 : Copywriting Part 2. What Are We Coving in This Session?. Developing the Offer Selling the Offer The “ Hotseat ” Assignment. Developing the Offer. Session 5: Copywriting Part 2. Developing the Offer. The Goal - PowerPoint PPT Presentation
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Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2What Are We Coving in This Session?
Developing the Offer
Selling the Offer
The “Hotseat” Assignment
Developing the Offer
Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Developing the Offer
The Goal
To understand and organize information about your product in a way that will appeal to your target and persuade them to buy.
Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Developing the Offer
Selling the Offer
Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling Your Offer
The second section of your sales copy is ‘the offer’
The goal of this section is to present your product in such a way that it entices the target to buy, while making them feel comfortable with their purchase.
Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling the Offer
Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling the Offer
Important: Do not only list the ‘Features’ of the product!
Benefit: How will this feature improve their life?
Advantage: Why can they not live without this feature?
Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling the Offer
Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling the Offer
Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling the Offer
Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling the Offer
Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling the Offer
Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling the Offer
Ideas for Your Call to Action:
1. Reiterate any scarcity or limitions.
2. Remind them of any bonus they will receive.
3. Reiterate the main or major benefit they will get by using your product.
Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling the Offer
The P.S.: Use this section to reiterate any ‘what ifs’ the target may have.
i.e. What will their life be like if they don’t buy versus if they do buy.
The P.P.S.: Use this section to reiterate them of any scarcity or limitations to the offer. You can also remind them they are protected by the money-back guarantee.
Questions?
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