Session 4 Mike Kaiser

4: Session Social Media 4: Session Social Media Resources and Time Resources and Time

ManagementManagement

Mike KaiserMike KaiserGift of Life Donor ProgramGift of Life Donor Program

’ What I ll cover ’ What I ll cover

Case study: Dash 2009Case study: Dash 2009

Current GLDP social media Current GLDP social media

How we manage our social mediaHow we manage our social media

Tips and toolsTips and tools

Case Study Case Study April 18, 2009April 18, 2009 Over 5,000 runners and Over 5,000 runners and

walkerswalkers Decided to add an Decided to add an

element of social mediaelement of social media

Photo Campaign Photo Campaign

ConceptConcept Go viral at the Dash, spread awareness onlineGo viral at the Dash, spread awareness online

GoalGoal Add fans to our newly launched Facebook Fan PageAdd fans to our newly launched Facebook Fan Page Every person tag themselves in their photo on FacebookEvery person tag themselves in their photo on Facebook

MeasurementsMeasurements Facebook insight, number of new fans, comments and tagsFacebook insight, number of new fans, comments and tags

Test runTest run Tried this at a smaller event for Gift of Life Family House 2 Tried this at a smaller event for Gift of Life Family House 2

weeks prior to the Dash weeks prior to the Dash

Photo Campaign Photo Campaign The stickerThe sticker

Provided album number and Provided album number and photo numberphoto number

The signsThe signs Even more awareness and Even more awareness and

informationinformation

Photos were uploaded onto Photos were uploaded onto a laptop at the Dasha laptop at the Dash

Uploaded on Facebook the Uploaded on Facebook the following dayfollowing day

Photo Campaign Photo Campaign

10 teams of 210 teams of 2 Goal: 35 photos per Goal: 35 photos per

teamteam one photographerone photographer one person to manage one person to manage

signing legal releasessigning legal releases

Utilize volunteersUtilize volunteers

“That’s my little girl! Her Pop-pop (my dad) saved lives by donating his organs when he died.” –Dawn Buller Kothe

: Results Views: Results Views

Posted a total of 320 photos on FacebookPosted a total of 320 photos on Facebook Page views jumped from 11 to 800 in the first Page views jumped from 11 to 800 in the first

24 hours24 hours

: Results New fans: Results New fans

100 new fans in 100 new fans in the first 24 the first 24 hourshours

314 new fans in 314 new fans in 10 days10 days

: Results Interactions: Results Interactions

65 interactions65 interactions 27 Comments27 Comments 38 Likes38 Likes

116 photo tags116 photo tags

GLDP Fan Page!

Randi Zuckerberg, Director of Marketing at Facebook!

August 2009

Pepperpot Awards Pepperpot Awards

?Now what ?Now what

Starting the conversation

I donated a kidney to my father on 5/27/2008!

My dad had a liver transplant in 1985! It gave him 18 years more to his life. Such a wonderful gift!! I miss him.

I had a liver transplant 3 years, 5 months and 6 days ago (and still counting!) I was 24 years old and have since gotten married and am now expecting my first child. Life is such an amazing gift and blessing.

Featured on the Non-Profits on

Facebook Fan PageMay 2009

Celebrity Endorsement

GLDP Social Network GLDP Social Network

Twitter

www.donors1.org

Connect with usConnect with us

Time Management Time Management

Assess your current needsAssess your current needs Who is your audience?Who is your audience? Select appropriate social networksSelect appropriate social networks

Develop a strategy with your teamDevelop a strategy with your team Look at your schedule of eventsLook at your schedule of events Think about how you can incorporate social mediaThink about how you can incorporate social media

Presentations, tabling events, contestsPresentations, tabling events, contests

Have tools of measurement in placeHave tools of measurement in place Set attainable goalsSet attainable goals Let go!Let go!

Time Management Time Management

Establish a routineEstablish a routine Take 30 minutes to check social networksTake 30 minutes to check social networks

Listen and monitorListen and monitor RespondRespond Check analyticsCheck analytics

Delegate tasksDelegate tasks On-duty for monitoring and respondingOn-duty for monitoring and responding

…What you can do today …What you can do today

Management toolsManagement tools CoTweetCoTweet TweetdeckTweetdeck

Allows you to manage multiple accountsAllows you to manage multiple accounts Schedule tweetsSchedule tweets Assign users to on-dutyAssign users to on-duty Email notifications when you receive a responseEmail notifications when you receive a response

Favorite and bookmarkFavorite and bookmark Favorite on Twitter (Hover over & click the star)Favorite on Twitter (Hover over & click the star) Del.ic.iousDel.ic.ious

Tracking Tools Tracking Tools

Tracking ToolsTracking Tools Bit.lyBit.ly

http://bit.ly http://bit.ly Take a long ugly URL to a Take a long ugly URL to a

nice clean onenice clean one You can track your clicksYou can track your clicks Tip: add “+” to the end Tip: add “+” to the end

of a bit.ly link and you’ll of a bit.ly link and you’ll see the statussee the status

Tracking Tools Tracking Tools

Monitor your Referring linksMonitor your Referring links Google AnalyticsGoogle Analytics

Add Google AlertsAdd Google Alerts Forwarded from our Comm. CoordinatorForwarded from our Comm. Coordinator

Group friends/pages together into categoriesGroup friends/pages together into categories Facebook listsFacebook lists Twitter groupsTwitter groups

Donate Life IllinoisRegistration Page

…Most importantly …Most importantlyUnplug!Unplug!