Session 4 a103_iae

Creative Thinking A103IAE

Simon Hill

AIM

• To understand your individual personalities

• To understand where entrepreneurship and creativity exists within big business.

• Evaluate ways you can use enterprise in your desired careers

• Prepare a short (3 minute) presentation of your personality

• Do not use Powerpoint slides!

• What did your test reveal about you?• Was it right?• How would you like to change in the future?

– Why?

SELF-STUDYSELF-STUDY TASKTASK

• Intrapreneurship

• Creative environments

• Creative mindsets

• Positives Vs Negatives

Developing a Creative Culture

What do you think intrapreneurship is?

“A person within a large corporation who takes direct responsibility for turning an idea into a

profitable finished product through assertive risk-taking and innovation” (Pinochet: 1992)

Intrapreneurship

• What companies have an entrepreneurial culture?

• Which departments should be more entrepreneurial?

• Examples…– Google– 3M– Lockheed Martin Skunkworks

Creative Locations

• What does a creative environment look like?

Elements of Creative Locations

• What can make an environment creative?

– Plants– Light– Fun– Freedom– Choice– Other stimulants?

Challenge

What would your entrepreneurial offices look like?

Draw it…

What would be the basic rules?

http://www.youtube.com/watch?v=LB5utwRnfH4

What are the…

• Positives of Creative Environments?

• Negatives of Creative Environments?

• Is it worthwhile?

Creative Mindsets

• How can employees be encouraged to think creatively?

–Give them challenges–Question the norm–Incentives

What are the…

• Positives of Creative Mindsets?

• Negatives of Creative Mindsets?

• Is it worth it?

Your Work Policies

How would you organise your business?• Come up with some creative policy to inspire

more creativity in staff

• 10% Creative time?

• Flexi-time?

• Location Independent Working?

ANY QUESTIONS?

SUMMARYSUMMARY

THANK YOU!