This slideshow provides a survey of Internet tools available to build an organization or a cause. E-mail lists and web sites represent the first generation of web resources. Learn how to quickly and cheaply set up the second generation tools for your organization. These tools include Twitter and Facebook, as well as blogs, video-sharing and photo-sharing sites. Empower your organization's supporters by giving them the means to participate online. Matt is a technology manager at Harvesters food bank in Kansas City and an activist working on social justice issues.
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Transcript
USING THE INTERNET FOR SOCIAL CHANGE
AGENDA FOR COURSE
Session #1 we covered:
Survey Resources to Strengthen Your Groups Cause
Free Software, Hardware, Experts
Basic Communications Tools
Showcase Tools and New Media to Help Your Organizations
Communications
New Communications Tools
AGENDA FOR COURSE
Session #2 Purpose of This Session:
Affordable options for non-profits:
Other Media Photos, Videos, Audio, etc.
Showcase Successful (and Unsuccessful ) Social Media
Efforts
Fundraising, Events, and Campaigns
Time Permits?
WCM & Donor Management Systems
MORE FUNDRAISING OPTIONS
Network for Good
Allows groups to create - Charity Badges
MEDIA
Dont wait for the news, make your own news!
Use Internet tools to publish and distribute your own story or
information.
Video sites YouTube, others
Photo sites Flickr, Picasa
Audio sites Libsyn, iTunes
Press Releases NowPublic, KC Star Press Central, Free Press
Release
MEDIA - YOUTUBE
YouTube Allows groups to create a channel to publish
videos
Gain followers and advocate for your cause through
subscriptions
Seek feedback, collaborate with other like non-profits or
causes
Keep it Fresh and share links
MEDIA - YOUTUBE
Non-Profit Program provides branding options -
http://youtube.com/nonprofits
Seek assistance from YouTube Video Volunteers to create a video
for your group
Spotlight is on Health Organizations
MEDIA - YOUTUBE
http://www.youtube.com/harvesterskc
MEDIA - FLICKR
Flickr for Groups
Invite people to subscribe to your group to learn more about
your groups
Allows subscribers to submit photos, videos, and comments
MEDIA - FLICKR
Flickr for Good
Available to Non-Profits from Techsoup.org
Provides Pro Account for Free
Use Flickr for Outreach and Community Building
MEDIA - FLICKR
http://flickr.com/photos/austinfoodbank
MEDIA - FLICKR
http://flickr.com/groups/facesofone
MEDIA - PODCASTS
http://tellsomebody.libsyn.com
SELF-PUBLISHING
Some sites allow groups to submit News Stories and Press
Releases
KC Star Press Central (local)
Infozine.com (local)
Digg You publish stories; others vote!
NowPublic Publicity site
Free-Press-Release.com
THE PIXEL PROJECT
Group dedicated to ending Violence Against Women
http://thepixelproject.net
Idea kernel from founder personal stories from family
Goals use triple bottomline raising funds, raising awareness,
raising hours of volunteer work
Raiser $1 million for WAO, NCADV
THE PIXEL PROJECT
Group map
EPAS PICK 5
Simple Approach to Get Action
http://www.epa.gov/pick5
Commit to Action
Share with Flickr, Facebook, Twitter
Get Involved (larger commitment, more resources)
EPAS PICK 5
Group map
BUILD A WEB SITE
Nonprofits that communicate with clients, financial donors, and
volunteers need a web site to inform and engage .
Develop a communication plan first.
Web site options:
Build-your-own using DreamWeaver, FrontPage, or with Content
Management System (Joomla, Drupal)
Web as a Service Wild Apricot, Nonprofit Soapbox
Does your web site need to integrate with a Donor System to
track financial donors and volunteers?
BUILD A WEB SITE
1. Recruit Web Experts, if Needed
2. Evaluate Your Needs
3. Register Your Domain Name
4. Pick a Web Development Tool or Service
5. Think About How You Will Integrate Your New Site with Your
Existing Tools & Media
5 MISTAKES OF NON-PROFIT WEB SITES
1. Hidden Donate Button
2. Organization by Org Chart
3. Death by Scroll
4. The NASCAR Effect
5. Content Rot
-- from Blackbaud
WHAT WORKS WELL
Capital Area Food Bank
http://www.capitalareafoodbank.org/
RESOURCES
Tips for Designing (or Redesigning) a Nonprofit Web Site
http://
www.techsoup.org/learningcenter/webbuilding/page11822.cfm
A Nonprofits Guide to Building Simple, Low-Cost Websites
http://www.techsoup.org/learningcenter/webbuilding/page11890.cfm