Session 2 Osnap Campaign Builder

Social Network

Campaign Builder

10 Week Coaching Series

Session 2

Your Instructor TodayDean DeLisle

• President of Forward Progress, Inc• Co-Founder and CEO of MYeReputation.com• Over 25 years in business Coaching and Consulting• Campaign Development in Social Media• Call Center, Internet, eMarketing, Event Management, • Intense Lead Generation, Web Seminars, eSelling• Over Billion Dollars Sales, 25 Million Leads, Helped

Thousands of People using Internet Based Lead Generation• Financial Services, Real Estate, Professional Services, Legal,

Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales… ..

Game PlanGame PlanRoad Map to Success Road Map to Success

Your 10 Week Campaign Building Game Plan

3. Intro - Positioning and Campaign Building4. Review and Build a Campaign 5. Facebook Part 16. Facebook Part 27. Twitter Part 18. Twitter Part 29. LinkedIN Part 110.LinkedIN Part 211.Campaign Launch12. Monitoring for Success

LAST ASSIGNMENTLAST ASSIGNMENT

2. Admin for APS needs to be identified – Kurt Goode3. Admin for APS needs to fill out Profile Form4. Everyone turns in BIO, Picture and Social Network Accounts5. Everyone collects current marketing materials for their

Products & Services6. Turn in your Ideal Target Definition7. Define your goals and what you can realistically handle in

leads

9. SEND ALL INFO TO [email protected]

Next Session: Monday, July 20th at 3:00 CSTAll information to be returned to Forward Progress by 8:00 am CST on Friday 07/17

Why do “Traditional”Social Networks Work?

• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”

MAKE IT EASY!

How Many Contacts and eMailsdo YOU Have?

• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU?

Bob Sue Pat Mark

MAKE IT EASY!

How it Works

MAKE IT EASY!

How it Works

MAKE IT EASY!

Target Definition• Demographics – Who we want to do business with

1. Location

2. Gender

3. Age

4. Marital Status

5. Income

• Psychographics

1. Activity, Interest, Opinion (AIO)

2. Attitudes

3. Values\Beliefs

Our InfoDefinition & Collection

– - Master Account Corporate Information APS Logo Brand Graphics Permanent Name Selection (top 3 picks) Business Description – Mission Statement, Core Values, etc. Hours of Operation Location – Proximity, Shopping, Entertainment, etc. Photo Inventory with Reference Description

Profile Picture Additional Pictures

Video Inventory with Reference Description Article\PR Inventory Schedule of Upcoming Events Internal Website References External Website References Resources:

Employees Partners Organizations

External Community Sources

RELEVANCY RULES!

All your stuff!Definition & Collection

Your Goal!What can you handle?

1. How many accounts do you have now that you service?

2. How many leads do you currently get?

3. How many can you realistically handle?

4. Are you used to handling internet leads?

Next!?

Build YOUR CAMPAIGN!

TodayCampaign Definition

• Clear Product or Service Definition

• Online vs. Traditional

• Call to Action (CTA)

• Is it working now – will it work Online?

• Destination

• Where will they go?

• Phone – eMail – Website - Event

Before we do that…………

Your Profile

A Goal!

THE GOAL!

Generate Business!

Your Profile

Your Profile

Create Relevancy!

Your Profile

To your products, services, specialty areas

– call to action……

People are already looking for YOU!

Think OUTSIDE the Box!

RECENT ARTICLES

PLUS SOCIAL SITES!

Get Found!

This is NOT the wave of the FUTURE it’s the wave of TODAY - FACT!

•LinkedIN has over 30 million members•Dean is connected to over 2million by 2 degrees

•Facebook started by college kids – NOT JUST FOR KIDS!•Over 68mil Unique Visitors a Month!•Women over the age of 55 have a 175.3% growth in last year•Ages between 45 and 54 has grown 165% in last 4 months!•Over the age of 45 is about 35 million registered users

• 600,000 people will join today!

If I knew then what I know now...

Where do you need to be?

* 02/19/09 Center for Media Research

This is NOT the wave of the FUTURE it’s the wave of TODAY - FACT!

If I knew then what I know now...

•Facebook Chicago Local – Age > 25 within..• 10 Miles – • 25 Miles –• 50 Miles –

* 05/1/09 Facebook Marketing Stats

649,200923,520

1,243,080

100,000,000 People will be active today!

Where do you need to be?

TodayCampaign Definition

• Clear Product or Service Definition

• Online vs. Traditional

• Call to Action (CTA)

• Is it working now – will it work Online?

• Destination

• Where will they go?

• Phone – eMail – Website - Event

LET’S BUILD A SIMPLE CAMPAIGN

Sample Campaign – Step 1What is our offer?

Free AnalysisWorkshopMeeting

Sample Campaign – Step 2Who is the target?

Male\FemaleSingle\MarriedAge 35-55Household income >$75,000Within 25 miles of 46373

Sample Campaign – Step 3What is the goal (destination)?

Number of hitsNumber of leadsNumber of appointmentsNumber of attendeesNumber of orders\sales

Sample Campaign – Step 4What collateral do we have?

BrochuresArticlesEvent scheduledWebsite\LandingEmail templates

Sample Campaign – Step 5Wh0 is on our team?

JoeKenSarahKurtBecky

Sample Campaign – Step 6Create Schedule?

Monday… … task\person\resourceTuesday… ..Wednesday… .… … .Measure… …

ASSIGNMENTASSIGNMENT

2. Complete Collecting your info and make sure you turn into Kurt.

3. Need pictures and Bio’s for next week!4. Keep collecting collateral5. Begin to outline a simple campaign

……………………………………………..KEEP SIMPLE!!!!!

SEND ALL INFO TO [email protected]

Next Session: Monday, July 20th at 3:00 CST – Facebook Part 1All information to be returned to Forward Progress by 8:00 am CST on

Friday 07/17